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Search Engine Optimization (SEO) is a process of improving the quantity and quality of traffic to a website from search engines via "organic" search results as opposed to paid advertising. SEO reflects how search engines work and what people search for.
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Search Engine OptimizationGet Found = Get Sales
Offsite SEO
Google Maps & Yahoo!FacebookLinkedInYouTubeTwitterSquidooArticle SyndicationMerchantCircleHubPagesFlickrLinks
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Onsite SEO
Keyword ResearchPage TitlesMETA TagsImage FilenamesImage Alt TagsHeadlines & ContentWordsmithingBlogXML SitemapGoogle AnalyticsAutoresponders
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Typical Marketing
• Personal Networking• Chamber of Commerce• Yellow Pages• Direct Mail• Newspaper Ads• Radio/TV• Billboards• Trade Shows• Flyers• Promotional Items• Sponsorships
Consider the methods you now employ to connect with customers and prospects in the 'Brick & Mortar' world...
They Search for You Online
The purpose of SEO is to increase traffic resulting from higher search rankings for keyword phrases related to your website’s content.
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More people use the Internet to search for products/services/solutions than the Yellow Pages.
plumber, kalispell, 24 hr.
Why SEO?
• 97% of people with online access will research products and services online before they purchase
• 35% of all searches are done with an intent to buy
• 55% of all local searches done with an intent to buy
• Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase of some kind
SEO makes your website findable!
5 Ways to Appear on Page 1 of Google
Purchase a controlling interest in Google’s stock
Catch Larry Page or Sergey Brin in a compromising situation
Commit a crime worthy of international headlines
Buy Pay-Per-Click ads *
Search Engine Optimization *
Page One of Google?• Your objective is not page one of Google.
• The goal is page one of Google for the keywords for which you want to rank well.
• If you sell real estate, you you'll never make a sale to people searching for… tires!
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Your Site - Two PrioritiesA website must accomplish two objectives
1. It must appeal to visitors
2. It must attractsearch enginespiders
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Push…• Social Media• Blog• Professional Sites• Local Search• Linking• Articles• Videos• Autoresponders
How do we attract spiders?
The most important piece!
The single most important SEO component is CONTENT.
The words on your page.
Google indexes
Words are…
• Page Titles• Page Descriptions• Conversational Writing
• HEADLINES• Filenames• ALT Tags• Text links to all Pages
How would you like 200 – 800visitors per day from a photo?
totem-pole-canada.jpg
Socialize!
Flickr – A free image hosting service. You can create keyword-rich descriptions with one-way links back to your site.
Search for blogs in your niche. Add comments – get 1-way links!
Pay-Per-Click
• Page 1 of Google (guaranteed)• Laser focused advertising• Geo-targeted ‘Local Search’• Pay only for action (clicks)• Locate buyers not tire kickers• Good SEO lowers PPC costs
PPC delivers customers NOWSEO drives customers FOREVER
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Get Discovered!
Find out how you can expand your reach & increase sales…
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We have your…
www.webunet.com
www.Webunet.comBy the author of
The CompleteSmall Business Internet Guide
