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ClicksBazaar SEO Service is an expert SEO Professional company in The world, We offering affordable and natural SEO services which helps in achieving top rankings in major Search Engine, Our SEO Service provide Affordable, Result oriented Search Engine Optimization (SEO), SEM, Off page Optimization/ Link Building, Reputation at top in popular search. For More, Visit - http://marketing.clicksbazaar.com/search-engine-optimization/
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Search Engine Optimization
Design | Development | Marketing
WHY SEO IS IMPORTANT
• Less than 5% of users click on Paid links
• 42% of users click on the 1st Organic link
• 26% of users click on the 2nd Organic link
• 13% of users click on the 3rd Organic link
Design | Development | Marketing
SEO TABLE OF CONTENTS• Keywords Research
• On-Page Optimization
• Business Catalyst Features
• Google Ranking Algorithm
• Other Ranking Factors
Design | Development | Marketing
SEO RESOURCES• Keyword Research Checklist
• Keyword Research Spreadsheet
• On-Page Optimization Checklist
• Business Catalyst Setup Checklist
• Links to SEO Services and Tools
Design | Development | Marketing
Search Engine Optimization
Part 2 – Keyword Research
Design | Development | Marketing
KEYWORD PROFILE• 10 Keyword Phrases
• “Low Hanging Fruit” Keyword Phrases
• Low Competitiveness
• Creative or Long Tale
• “Long Term Strategic” Keyword Phrases
• High Competitiveness
• High Volume
• Balance of Geo-Targeted and Broad Terms
Design | Development | Marketing
KEYWORD TARGETING• Local Geo-Targeting
• City
• County
• Regional Geo-Targeting
• State
• Country
• Non Geo-Targeted
Design | Development | Marketing
YOUR RESEARCH TOOLS• Google Keyword Tool
https://adwords.google.com/o/KeywordTool
• SEM Rush
http://www.semrush.com
• Word Tracker
• http://www.wordtracker.com
Design | Development | Marketing
INITIAL KEYWORD TARGETS• Client Questionnaire
• Customer avatar
• Product / service
names
• Competitors names
• Google Analytics
• Traffic Sources
• Content
• Competitive Analysis
• Search initial list
• Analysis top 5 listings
• Grab top 10 terms for each
• Narrow down to 2 or 3 targets
Design | Development | Marketing
SELECTING KEYWORD TARGETS• High Volume and Low Competition
• At lease 1000 searches per month
• .6 or Less Competitiveness
• Look for “Honey Holes”
• Competitors and Brands
• Look for Terms that Convert
• Customer Avatar
• Client Buy-In
Design | Development | Marketing
Search Engine Optimization
Part 3 – On-Page Optimization
Design | Development | Marketing
PAGE TITLE AND DESCRIPTION• Title Tag
• One Keyword Phrase Only
• Maximum of 70 Characters
• Meta Description
• Keywords Get Bolded
• Maximum of 150-160 Characters
• Meta Keywords
• Worthless
Design | Development | Marketing
HEADINGS• Primary Heading <h1>
• Required
• Secondary Heading
<h2>
• Required
• Tertiary Heading <h3>
• Optional
Design | Development | Marketing
BODY TEXT• Bold <strong>
• Italic <em>
• Link <a>
• 2-4% keyword density
Design | Development | Marketing
IMAGES• Alt attribute
• Title attribute
• URL path
Design | Development | Marketing
LINKING• Internal Links
• Move Up the Sitemap
• In-Content Links
• Blog Posts
• Product Pages
• External Links
• Useful References
• Non Competitors
Design | Development | Marketing
ADVANCED TACTICS• Closely Connected Terms
• Cat > Feline > Tiger > Pet
• Block-Level Optimization
• Header + Middle + Footer
• Happiness of Visitors
• Length of Visit, Returning Visitors
• Content Uniqueness and Formatting
• Length, Media, User Generated Content
• Reading Level, Spelling & Grammar
Design | Development | Marketing
Search Engine Optimization
Part 4 – Business Catalyst Features
Design | Development | Marketing
META DATA• Title Tag
• One Keyword Phrase Only
• Maximum of 70 Characters
• Meta Description
• Keywords Get Bolded
• Maximum of 150-160 Characters
• Meta Keywords
• Worthless
Design | Development | Marketing
URL PATHS• Include Keyword Phrase
• No Character Limit
• Folder Naming
Design | Development | Marketing
301 URL REDIRECTION• Permanent Redirect of A to B
• Avoid 404s
• Lost SEO efforts
• Use When…
• Moving a Website
• Changing URL Structure
• Passes Between 90-99% of Link Juice
Design | Development | Marketing
INDEXED CONTENT• Sitemap
• YourDomain.com/
sitemap.xml
• Auto generated
• Can upload your own
• Can disable it with
blank file
• Robots
• YourDomain.com/
robots.txt
• Disallow indexing of
content
Design | Development | Marketing
DUPLICATE CONTENT• Domain names
• businesscatalyst.com
• worldsecuresystems.c
om
• Secondary domain
names
• System Pages
• .ASPX pages
• Robots.txt Disallow
• Canonical tag
Design | Development | Marketing
WEBMASTER TOOLS• Google Webmaster Tools
http://www.google.com/w
ebmasters
• Bing Webmaster Tools
http://www.bing.com/tool
box/webmaster
• Setup
• Sign Up Client’s Email
Address
• Register Sitemap.xml
• Register Robots.txt
Design | Development | Marketing
Search Engine Optimization
Part 5 – Other Factors
Design | Development | Marketing
GOOGLE RANKING ALGORITHM
• 24% - Trust Authority of the Host Domain
• 23% - Link Popularity of the Specific Page
• 20% - Anchor Text of External Links to the Page
• 15% - On-Page Keyword Usage
• 7% - Registration and Hosting Data
• 6% - Traffic and CTR data
• 5% - Social Metrics
http://www.seomoz.org/google-algorithm-change
Design | Development | Marketing
DETERMINING AUTHORITY• Domain Age
• Internal Linking
• Pages Indexed
• Aggregate Score of Pages
• Inbound Links
• Natural Linking Balance
• User Generated Content
• Outbound Links
Design | Development | Marketing
OTHER SEO FACTORS
• Content Development
• Understand Your Client
• Post Good, Regular
Content
• Hire an SEO Copywriter
• Target Long Tale
Keywords
• 60 Blog Posts Required
• User Generated Content
• Link Building
• Hire an SEO Expert
• Get links for authoritative
domains
• Get links from a volume of
domains
• Obtain “Deep Links”
• Local Links for Local Rankings
• Getting the Anchor Text
Design | Development | Marketing
CONTACT US
http://marketing.clicksbazaar.com/search-engine-optimization
http://clicksbazaar.com | [email protected]
Design | Development | Marketing