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SEO is changing, Social Media and its input on SEO is moving fast. To succeed in the new world, getting social media right is critical.
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Social Links in SEO World
Andy Jamieson
“Shoes”
Ranks are driven by inbound links
New Social World Order
http://411development.com/
Easy Mistake - Correlation and Causation
Just because two variables appear to move
together (correlated), it does not mean that
there is a causal relationship between them
(causation).
http://www.seomoz.org/blog/do-improved-social-signals-cause-improved-rankings @willcritchlow
What we know and how we know it…
https://twitter.com/google/statuses/238316733197328384
Staying across changes is hard…
http://www.seomoz.org/google-algorithm-change
Google changes… its algorithm
Fresh
er
Why….
Really…
http://news.cnet.com/8301-1023_3-57364908-93/googles-biggest-adwords-customers-might-surprise-you/
Strong relationship between Search & Social
Somethings are worth spelling out….
• Social is about a few key platforms
• New platforms continue to challenge for audience attention
• Good content is what people want to share
• SEO is more about good content
What are we actually talking about…
Quick Diagnostic Questions
• Do you make it easy for people to share your content?
• Do you reward people who share your content?
• Do you engage with your audience?
• What could you start doing today?
• What could you start doing this month?
Pinterest is hot...
“Pinterest engages users twice as much as Twitter did at its age”
The 10 best marketing infographics of 2012 (so far)
http://blog.hubspot.com/blog/tabid/6307/bid/32700/The-10-Best-Marketing-Infographics-of-2012-So-Far.aspx
Proven results
(Great) Content is king
Great Content = Great Results
Recap / Wake up…
• The world has changed
• Google algorithm tweaks continue
• User habits are being better understood
• Great content = great results
Thanks / Questions
Andy Jamieson
@AndyJamo
@SwitchedonMedia