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SEO for Beginners
SEO
= Search Engine Optimisation
≢ Search Ranking
Stuff you can do to make your site as good as possible
Where you appear in results: the combined effects of SEO, link signals etc
or On-page vs Off-page SEO
Some notes about searchEVERYONE gets personalised search results
Location
History
Social signals
Google wants to produce the best & most relevant results, so BE relevant & be user-friendly
What contributes to SEO?
Speed
HTML
Theme
Plugins
Content
Content
Readability
Clarity
Metadata
Titles
Descriptions
Everything on your site!
Assessing your themeRead the description
Look at the demo
Reviews
ThemeCheck (plugin or website)
w3 validator
ThemeCheck.orgThesis 2.1
0
Genesis 2.1.2
56
LawyeriaQuark 1.3
100 96
Assesses security and code quality
validator.w3.orgThesis 2.1Genesis 2.1.2
passed
LawyeriaQuark 1.3
2 errors passed4 errors
Content
Quality
Research
Words
Engagement
Freshness
http://searchengineland.com/seotable
Content in WordPressTitle
Don’t be obtuse
Formatting
Use it!
Headings & subheadings
Lists
Blockquotes
Content in WP: images
When uploading/inserting images give them a decent title
Give them a descriptive Alt Text
Content in WP: linksAdd or Edit links using the 🔗 icon in the editor
First select link text, then click icon
Use relevant keywords
Title ≢ link text
Easily find URLs on your own site
MetadataTitle
URL (permalinks)
Description
Canonical URL
Robots
Keywords
SEO Plugins
WordPress SEO by Yoast
All in One SEO
probably several others
WordPress SEO by Yoast
FREE: wordpress.org/plugins/wordpress-seo/
Features: yoast.com/wordpress/plugins/seo/
SEO Guide: yoast.com/articles/wordpress-seo/
I ♥ Yoast
Text
Speed
image be Martin Heigan
What impacts site speed?Hosting
Number of files
CSS
JavaScript
images
Code quality
Number of plugins
Caching
Text
Caching
FASTER
image from http://www.wpbeginner.com/blueprint/w3-total-cache/
Caching plugins
WP Super Cache
Quick Cache / Zen Cache
Hyper Cache
W3 Total Cache
MinifyingReduces file sizes
Reduces number of files
Plugins
Autoptimize
W3 Total Cache
Better WordPress Minify
AssetsMinify
CDNs
Content Delivery Network
Comprehensive services: Cloudflare, MaxCDN
Easy image CDN: Photon in
Text
A quick note on mobile friendlygoogle.com/webmasters/tools/mobile-friendly/
Guaranteed front page?All of this doesn’t guarantee you front page search results ☹
There are still the off-page factors to consider
Who links to you
What text they use to link with
Social shares
But it gives you a MUCH better chance
SUCCESSNOT GUARANTEED
Anything else I can do?
Webmaster Tools
Submit a sitemap
Monitor crawling problems