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Internal Event presentationOctober 2010
Populis: A Disruptive New Media Company
Social Media Event - Sep ‘11
Jeremy Chapuis
SEM Executive French Market
>600 million people usesocial networks at least daily
* Source: Survey InSites Consulting Q2 2011
>50% of social network users are connected to brands
Offline brand experiences are the main online conversation starters
* Source: Survey InSites Consulting Q2 2011
36% posted content about a brand onsocial networks
* Source: Survey InSites Consulting Q2 2011
Positive experiences are bigger conversation starters than negative experiences. People like positive stuff
And most importantly....
* Source: Survey InSites Consulting Q2 2011
• 742 Million users worldwide
• 700,000 new users per day
• 50% of users log in everyday
* Source: www.checkfacebook.com
Awareness of Facebook is close to 100%
More than 1 billion people (>70% of internet population) use social networks
* Source: Survey InSites Consulting Q2 2011
• 200 Million users worldwide
• 110 Million tweets per day
• 22.5% of twitter users are sending 90% of the daily tweets
80% of the global internet population isaware of Twitter
• 100 million profiles
• 170 sectors
• 200 countries
Credits: Amodiovalerio Verde
People use Facebook more than any other social network. In Europe, people join on average 1,9 social networks
* Source: Survey InSites Consulting Q2 2011
Apart from Facebook, Twitter & LinkedIn
what are the alternatives?
Countries 1st 2nd 3rd
UK / Italy Facebook Twitter LinkedIn
France Facebook Skyrock Windows Live
Germany Facebook Twitter Xing
Italy Facebook Badoo Twitter
Spain Facebook Tuenti Badoo
Russia V Kontakte Odnoklassniki LiveJournal
Social Network Preferences in June 2011
* Source: Tech Crunch
Social Media in France
• Facebook • Skyrock• Windows Live
Messenger (MSN)
• French Radio (leader on the Rap)• Free Blog Editor• Network of 33M blogs• 25M profiles• 4 billions comments
Target : Teenagers, young adultes
• Msn Messenger• Facebook look-alike• 66M people users
•Target : Young people & professionals
• Studi VZ• Schüler VZ• Wer-kennt-Wen
Social Media in Germany
• A total of 16.5M users (August 2011)
• Among the top visited German sites
• Germany, Austria and Switzerland
• Targets :
Schüler VZ = School children from the age of 10
Studi VZ = Students
• Facebook look-alike connecting users with
friends and family• 9.3M accounts (July 2011)• Primarily in Germany, but also popular in
Austria and Switzerland
• Target : 15-30
Social Media in Belgium & the Netherlands
Netlog – Belgium• Facebook style• Over 83M members in Europe• Target : 13 – 17
Hyves – Netherlands• Mix between Facebook & a blog network• More than 11M accounts• 68% penetration of the Dutch population• Target : Woman, 30+
Social Media in Spain
• Tuenti• Badoo• Xing
• 11M Users
• 16M unique visitors Tuenti (April 2011) vs.
22.5M unique visitors FB -
• Plans to expand beyond Spain in 2012
• Target : 10-28
• Online dating site• Over 126M users worldwide and very popular in
Spain• Available in 180 countries and 34 languages
• Target : All people who wants to meet someone
Social Media Platform in Eastern Europe & Russia
• Nasza-Klasa• V Kontakte• Odnoklassniki
• My class
• 14M users in 2010
• Eastern European version of
• Target : Students and Alumni
•135 Million users• Popular in Russia, Ukraine,
Kazakhstan & Belarus• Originally only in Russian•Today over 60 different languages
•Target : All people
Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration.
• Classmate• Second social media network in Russia• Over 100M accounts (June 2011)
• Target : 25-35
MySpace
Hyves
Hi5
Orkut Ning
Netlog
QZone
Bebo
Vkontakte
Tagged
Friendster
Badoo
0%
5%
10%
15%
20%
25%
30%
35%
40%
0% 10% 20% 30% 40% 50% 60%
EUROPE
Low High
Lo
wH
igh
Inte
nti
on
to
In
crea
se
Current network penetration
Big social networks will get bigger and small ones will get smaller.
Source: Survey Insites Consulting Q2 2011
Source: Vincenzo Cosenza
Source: Vincenzo Cosenza
It is true that the number of different Social Media networks is decreasing.
BUT there are still regional and local differences.
Be part of it!
Thank you & Questions
Jeremy ChapuisSEM Executive, French Market, Populis