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16 data centers Fred Luddy founds the company Frank Slootman Joins as president & CEO Acquires Mirror42 Powers Performance Analytics Acquires Intréis for Integrated GRC SINCE 2003 Acquires Neebula ServiceWatch powers the automation of service-centric discovery, mapping and monitoring No. 63 on Deloitte’s North America Technology Fast 500 2,099% five-year revenue growth First customers in Asia Pacific and Europe First $1 million customer Launches Financial Management servicenow.com ©2016 ServiceNow, Inc. All rights reserved. ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow. All other brand and product names are trademarks or registered trademarks of their respective holders. 10 customers Delivers automated service-aware CMDB/infrastructure mapping Ovum Research "Considered one of the most innovative vendors in the ITSM space, ServiceNow has registered the highest growth rate in the market over the last two years.” Rolls out apps for HR, Facilities, PPM, and IT Cost Management 3-year sales growth hits 3,000% Consumer-like experience for enterprise IT 25,000 users leverage ServiceNow in 29 countries Industry-first cloud-based discovery Receives FedRAMP certification Launches Security Operations and Customer Service Management Delivers Graphical Workflow Adds Service Level Agreement management 8 engineering centers Silicon Valley, San Francisco, San Diego, Seattle, London, Amsterdam, Tel Aviv and Hyderabad, India Launches first-ever developer conference 3,300+ customers More than 30% of the Global 2000 Reaches $1 billion in annual revenue – 2nd SaaS company in history to achieve Launches Edge Encryption for advanced security and ServiceNow Studio for AppDev Celebrating 10 years of Knowledge Launches new partner certification program to support ecosystem growth First cloud-based orchestration platform Launches Governance Risk & Compliance and Chat Delivers Collaboration and social IT 200+ customers 2012 2013 2014 2015 2004 2003 2005 2006 2007 2008 2009 2010 2011 2016 Luddy states: "The IT industry deserves a tool that just works. We're going to give it to them." Knowledge07 is held with about 100 customers Launches the ServiceNow Store Launches App Showcase Launches Express Highly standardized product for organizations of all sizes to adopt service management rapidly IPO: June 29, Main funders: Sequoia Capital, Greylock Partners, and JMI. Opening price: $18 First Service Catalog Ch a n g i n g th e W a y P e o p l eW o r k Luddy creates the first cloud-based platform for the enterprise, a forms-based workflow system with the goal: “To enable regular people to create meaningful applications to route work through an enterprise.” Automates more enterprise functions with self-service The end of no. The beginning of Now. Discover the Power of the Platform San Jose Toronto Montreal Virginia Miami Campinas Sao Paulo London Amsterdam Switzerland Hong Kong Singapore Brisbane Sydney

Servicenow History and Milestones

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16 data centers

Fred Luddyfounds the company

Frank SlootmanJoins as president & CEO

Acquires Mirror42 Powers Performance Analytics

Acquires Intréis for Integrated GRC

S I N C E 2 0 0 3

Acquires NeebulaServiceWatch powers the automation of service-centric discovery, mapping and monitoring

No. 63 on Deloitte’s North America Technology Fast 500 2,099% five-year revenue growth

First customers in Asia Pacificand Europe

First $1 million customer

Launches FinancialManagement

servicenow.com©2016 ServiceNow, Inc. All rights reserved. ServiceNow and the ServiceNow logo are registered trademarks ofServiceNow. All other brand and product names are trademarks or registered trademarks of their respective holders.

10 customers

Delivers automated service-aware CMDB/infrastructure mapping

Ovum Research"Considered one of the most innovative

vendors in the ITSM space, ServiceNow has registered the highest growth rate in the market over the last two years.”

Rolls out apps for HR, Facilities, PPM, and IT Cost Management 3-year sales growth

hits 3,000%

Consumer-like experience for enterprise IT

25,000 users leverage ServiceNow in 29 countries

Industry-first cloud-based discovery

Receives FedRAMP certification

Launches Security Operations and Customer Service Management

Delivers Graphical WorkflowAdds Service Level Agreement management

8 engineering centersSilicon Valley, San Francisco, San Diego, Seattle, London, Amsterdam, Tel Aviv and Hyderabad, India

Launches first-ever developer conference

3,300+ customersMore than 30% of the Global 2000

Reaches $1 billionin annual revenue – 2nd SaaS company in history to achieve

Launches Edge Encryption for advanced security and ServiceNow Studio for AppDev

Celebrating 10 years of Knowledge

Launches new partner certification program to support ecosystem growth

First cloud-based orchestration platform

Launches Governance Risk & Compliance and Chat

Delivers Collaboration and social IT

200+ customers

2012

2013

2014

2015

2004

2003

2005

2006

2007

2008

2009

2010

2011

2016

Luddy states: "The IT industry deserves a tool that just works. We're going to give it to them."

Knowledge07 is held with about 100 customers

Launches the ServiceNow Store

Launches App Showcase

Launches Express Highly standardized product for organizations of all sizes to adopt service management rapidly

IPO: June 29, Main funders:Sequoia Capital, Greylock Partners, and JMI. Opening price: $18

First Service Catalog

Changing the Way People Work

Luddy creates the first cloud-based platform for the enterprise,a forms-based workflow system with the goal: “To enable regular people to create meaningful applications to route work through an enterprise.”

Automates more enterprise functions with self-service

The end of no. The beginning of Now.

Discover the Power of the Platform

San JoseToronto

MontrealVirginia

Miami

CampinasSao Paulo

London AmsterdamSwitzerland

Hong Kong

Singapore

Brisbane

Sydney