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Social Software Discussion
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Social Software Discussion
Chris SparshottIBM Software Group
• Introductions• Purpose of meeting• Social software
overview– Change
• IBM Solutions– Lotus Connections– LotusLive
• Next Steps
The world has changed
Inter-connected
Inter-connected
Inter-dependent
Inter-dependent1,250 New Zealanders are losing their job every week.
Peter Conway Secretary of the New Zealand Council of Trade Unions
Stock market Jobless
Inter-dependent
State Department officials earlier urged Twitter to delay scheduled maintenance work to avoid interrupting its service in Iran.
Iranian Student Shot
YouTube ?
The world has changedEvery interaction has an effect
The number of interactions is increasing
What is Social Software ?
http://flickr.com/photos/deanspic/2371901531/
Social software is normally defined as a range of Web-dependent tools that allow interaction and information sharing amongst users.
This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon and eBay.
Many of these applications share characteristics like interoperability, service oriented design and the ability to easily upload information and media.
http://en.wikipedia.org/wiki/Social_software
TacitTacit ContextContext ExplicitExplicit
““I need someone to I need someone to explain this to me” explain this to me”
““I need to find I need to find information”information”
““We need a We need a place to place to
collaborate”collaborate”
People Places ThingsEmployees need ...
What is a Social Network?A social network is a network of people.
But it is not about the people themselves, which solutions like expertise location focus on; it’s about
relationships.
The value is in the relationship or tie “between” people – and the reciprocal activity of giving and
receiving:
The benefits of Networking are significant to the Individual as well as the Organization
For Individuals, it’s about:
• Being and staying “in the loop”
• Being “top of mind” for special projects, interesting work:
Statistics show that more than 70 percent of jobs are found and filled through networking
• Increased visibility, efficiency and productivity
• Improved opportunities to contribute
• Being efficient by tapping into other’s expertise as mentors or consultants
• Innovation through brainstorming and collaboration
For Organizations, it’s about:
• Improving the productivity of knowledge workers – since their work is highly collaborative and social
• Getting everyone involved in innovation through collaboration
• Making everyone’s talent accessible to the organization
• Improving efficiency by leveraging the expertise of everyone
• Improved social capital
• Creates a dynamic environment that will provide sustainable business advantage through employee satisfaction and retention
I don't have the time
Sharing is a lot of work
My work is confidential
I don't want people to bug me
It doesn't make sense in my role
I'm at clients all the time anyway
http://flickr.com/photos/notjake13/2512978292/
The tools are too complicated
Common criticisms include:
It gives me a sense of community
I find information quickly
I can learn from others
It helps me find experts
It expands my network
It provides some
serendipity
http://flickr.com/photos/26601279@N04/2496173491/
Common praises include:
Organisations need social software to...
Be simple for employees to access and use.
Offer the security required by corporate guidelines.
Provide quick and accurate search capabilities.
Seemlessly integrate into employee workflow.
What's available ?
http://flickr.com/photos/beatdrifter/260132788/
What's available ?
http://flickr.com/photos/beatdrifter/260132788/
Lotus Connections (on-premise)
CommunitiesCreate, find, join, and work with communities of people who share a common interestBlogsUse a weblog to capture unstructured knowledge
BookmarksSave, organize and share bookmarks; discover others with similar interests & expertise
ActivitiesOrganize your work, plan next steps, and easily tap your professional network
ProfilesQuickly find expertise by searching across your organization using keywords
Provides you with a consolidated, drag & drop customizable view
Wikis (coming in Q309)Create wiki spaces for individuals, groups, and communities to coauthor pages.
FilesUpload and share any type of file with colleagues and communities.
Homepage
………
WikipediaWikiLC Wiki
NINGCommunitiesLC Communities
Del.icio.usSocial BookmarkingLC Bookmarks
Bluehouse, DropboxFile SharingLC File Share
WordPressBloggingLC Blogs
LinkedIn / FacebookProfilesLC Profiles
BasecampShared TasksLC Activities
wwwRolew3
What's available ?
http://flickr.com/photos/beatdrifter/260132788/
LotusLive (SaaS)
http://flickr.com/photos/beatdrifter/260132788/
Blogs (2010)
Use a weblog to capture unstructured knowledge
ActivitiesOrganize your work, plan next steps, and easily tap your professional network
ProfilesQuickly find expertise by searching across your organization using keywords
FilesUpload and share any type of file with colleagues and communities.
*Source: IBM Community of Practice Business Impact Survey 2007 completed by approximately 2,300 respondents.
Impact of Social Collaboration at IBM
IBM social software benefits acknowledged by % of survey respondents
87%
84%
84%
77%
74%
42%
60%
65%
65%
0% 20% 40% 60% 80% 100%
Increased skills
Accessed experts quicker
Shared know ledge w ith others
Reused assets
Increased productivity
Improved personal reputation
Increased sense of belonging
Increased sales
Improved customer satisfaction
