Seventy seven society sketches & statistics

Seventy seven society sketches & statistics

Public | © Ericsson AB 2016 - All rights reserved

› Society Shaping - Major shifts as world get more networked & connected

› Industry Innovations – within/between business as they go digital

› Device Diversification – Smart connected products delivering higher user values

› Unlocking users – Transformation of behaviors in different demographic groups

› Versatile Video - Video replacing texts & pictures as universal information carrier

› Network Novelties - Transformation to mobile & cloud centric networks

› Bold Businessmodels – Business innovations inter/intra affected industries

77 sketches & Statistics scope


Society shaping

Major society shifts as the world gets more networked & connected


Global growth game gone?


Global growth bounced back strongly in

2010/11 after the financial crisis, but

since 2012 it has averaged around 3 to

3.5%, just slightly below the longer-

term average since 1980.Source: The Guardian, November 2015


Cloud charged community


From 2016 through 2020, more than $1tn in compounded IT

Spending will be directly or indirectly affected by a shift in spending

to cloud-based services.Source: ComputerWeekly, June 2016,

Cloud computing is set to become one of the

most disruptive forces of IT spending since

the dawn of the digital ageSource: ComputerWeekly, June 2016


Tremendous thing treasure


28 billion connected devices are

forecasted by 2021, of which close to

16 billion will be related to IoTSource: Ericsson Mobility Report, June 2016

$6 trillion will be spent on IoT solutions over the next five years.Source: Business Insider Intelligence, July 2016


Clever city concepts


In 2025, it is expected we will have

around 26 global Smart Cities.Source: Forbes June 2014

At least 56 startups [focus on]

making cities smarter across traffic,

waste, energy, water usage. Source: CB Insights, March 2016

In 2016 the global smart city market is

estimated to be worth around $1 trillionSource: Budde, March 2016


Corporations’ cloud combo


More than 40 percent of enterprises

surveyed by Ovum in November last year

[2015] said they were planning to build a

hybrid cloud cloud infrastructure or

transform an existing one.Source: Ovum Spring 2016

Most enterprises have hardware utilization rates

significantly below 20% because of the excess

capacity required to handle peak demand. Source: Cloud Technology Partners, May 2016.


Wider Wireless workplace


32 percent of the current workforce

regards the ability to work remotely

as importantSource: Ericsson ConsumerLab, June 2015

The number of devices managed

in the enterprise increased 72%

from 2014 to 2015Source: Citrix, June 2015


Family flavors flourish


Across all families, there are two

equally sized groups [20%] that

demonstrate extreme behavior.Source: Information week, January 2016

80 percent of explorative

families believe they are

happier as a result of

communication services.Source: Ericsson ConsumerLab, September 2016

31 percent of traditional

children say they never or

hardly ever use their devices

during family time. Source: Information week, January 2016


CREATIVE CONTEXTUAL COMMUNITY COMING

Tightly integrated video, chat and

shared whiteboards are common

communication tools todaySource: Ericsson Research, April 2014

Contextual communication is about

leveraging cloud platforms to combine

the right data at the right time for a

specific group of professionals, often

using mobile devices. Source: Ericsson Research, April 2014



contractor career cradle


Uber settled [up to $100Mn]

lawsuits to keep drivers as

independent contractors in

California and MassachusettsSource : The Verge April 2016

All of the net employment growth in

the United States between 2005 and

the end of last year [2015] could be

attributed to alternative work, e.g. gig-

economy, nonstandard employment Source: Katz and Kreuger March 2016


Control cyber crime


From 2013 to 2015 the cyber crime

costs quadrupled, and it looks like

there will be another quadrupling

from 2015 to 2019Source: Juniper Research, Spring 2016

20% of small to mid sized businesses

have been cyber crime targetsSource: Microsoft, Spring 2016

Industry innovations

Innovations within/between businesses as they go digital


Tremendous technology triggered transformation

By 2018, at least half of IT

spending will be cloud-based. In

addition, 65 percent of companies’

IT assets will be off-site in

colocation, hosting, and cloud

datacenters and one third of IT

“staff” will be employees of third-

party service providers. Source: IDC FutureScape report, November 2015


industrial internet innovations

IoT in manufacturing market size is estimated to grow from $4.11B

in 2015 to $13.49B by 2020, attaining a CAGR of 26.9%.Source: Forbes, December 2015


Define dashboard data destiny

Crank up one of todays newest car models and

it will update more than 100,000 data pointsSource Bloomberg BusinessWeek, July 2016

Once self driving cars are the norm, people

will have the down time to become truly

mobile consumersSource Bloomberg BusinessWeek, July 2016


Digital doctor detect deceases

The remote patient monitoring

market in the U.S. is expected to

grow roughly 13.2 percent per

year through 2020. Source: Frost & Sullivan, December 2015,

Half of consumers and 79% of

physicians believe using mobile

devices can improve coordinating

care with physicians Source: PwC Health Research Institute, February 2016


Reversed retail revolution

24% of Neiman Marcus 2015 sales on internet, +24% Y/YSource: KPCB, 2016

38% of purchases use both store and digital

channels, up two points from last yearSource: UPS Pulse of the on-line-shopper 2016

22% of Millennials used a grocery app

from the large retailers, up 8% Y/YSource: UPS Pulse of the on-line-shopper 2016


Companies crossing casm?

Many traditional businesses are still

struggling to “cross the CASM” and

have yet to embrace the disruptive

power of digital technologies such as

Cloud, Analytics, Social and Mobile.Source: Wharton, March 2014

90 Percent of Large Organizations Will

Have a Chief Data Officer by 2019Source: Gartner, January 2016


Significant Social sales shift

Buyers who use social

media have larger budgets,

typically 84% larger. Source, Hubspot, March 2016

62.9% of sales professionals reports

that Social Selling has become

important for closing new deals.Source, Hubspot, March 2016

[Facebook] Revenue generated

from mobile ads jumped 80% in

the second quarter.Source: Facebook Q2 report 2016


Contact channel changes

Phone is first choice

as customer service

channel for all over 35Source: Dimension Data, April 2016

Social media top

choice for those

under 25 Source: DimensionData, April 2016

Email preferred

option for those

aged 25-34 yearsSource: DimensionData, April 2016


Daily Data driven decisions

The Swedish team for World Cup in Hockey was

selected based on available data from 1,230 NHL

games containing 400,000 eventsSource: SAS, September 2016

The tripling of DDD [Data Driven

Decisions] rates in just five years

suggests that firms are overcoming any

implementation barriers quite rapidly. Source: Harvard Business Review, February 2016


Fail fast forward for flawsome future

68 percent of consumers trust

reviews more when they see

both good and bad scores. Source: Youth Time Magazine, May 2016

Flawlessness is an

illusion, and a harmful oneSource: Youth Time Magazine, May 2016

Device diversification

Smart connected products delivering higher values to users


Supersized smartphones & Storage

Mi Max — a palm-dwarfing

Android-based handset with a

6.44in Full HD display and a

staggering 4850mAh battery.

Source: Xiaomi & ibTimes, May 2016

Super-sized SD cards [200GB]

will eliminate smartphone

storage headachesSource: PC Magazine, February 2016


Smartphone shipments slowdownGlobal Smartphone

shipments growth [rate]

down from 28% [2014] to

10% [2015] year over yearSource: Morgan Stanley, 2016

Global smartphone volume

to increase 3.1% to 1.48

billion units this year [2016]Source: IDC, June 2016


Light & long lasting laptopS

Most laptops marketed as “feather

weight laptops” come in at barely

4 lbs.Source: Teradriver July 2016

The ThinkPad X260's 17 hours of

endurance are enough to fly from

New York to Taiwan or spend every

waking hour of the day online.Source: Laptop June 2016


Clever connected creations

Smart, connected products have

three core elements: physical

components, “smart”

components, and connectivity

components.Source: Harvard Business Review, November 2014

28 billion connected devices are

forecasted by 2021, of which close

to 16 billion will be related to IoTSource: Ericsson Mobility Report, June 2016.


Wireless wow wheels

New cars shipped with internet

connectivity will rise from 13%

in 2015 to 75% in 2020. Source: BI Intelligence, 2016

Connected cars could account for

22% of all vehicles on the road

(not just new cars) by 2020, up

from 10% in 2015.Source: McKinsey, 2016


Welcome wearable world!

43 percent of those surveyed

believe smartphones will be

replaced by wearables.Source: Ericsson ConsumerLab, March 2016

74 percent believe multiple

wearables and sensors will help

them interact with other devices

and physical things. Source: Ericsson ConsumerLab, March 2016


With 63% share, Apple Watch

pushes global smartwatch

shipments past Swiss watches

for first time.Source: Strategy Analytics, February 2016

Wireless wrist watches

Smartwatch shipments rose to 8.1

million units worldwide in quarter

four, growing a massive 316%.Source: Strategy Analytics, February 2016


Reality revolution rewards

Augmented reality will flourish

on phones before glasses.Source, Facebook, July 2016

AR/VR could hit $120bn in

revenue by 2020, with AR

taking around $90 billion and

VR $30 billion.

Source, Digi-Capital, April 2016


Digital drone developmentVenture capitalists have poured

nearly a billion dollars into new

drone companies (almost 90%

of the money last year [2015] too).Source: Forbes March 2016

Total global spending on

drones in the commercial

market will be $100 billion

over the next five years.Source: Goldman Sachs March 2016


Small smart sensors

The smart sensor market is

expected to grow from USD 18.58

Billion in 2015 to USD 57.77

Billion by 2022.Source: Markets & Markets, May 2016

Unlocking users

Transformation of user behaviors in different demographic groups


Growing Generation gameAdoption of different social

networks seems to be a marker for

the start and end points of different

generations Source: CBS News, Mrach 2016

Generation Z Tweens have $43

billion in spending power and

influence an additional $600

billion of family spending Source: Cordial, 2015



Astonishing aging arrives

Sixty is the new 40: Healthy living

means we hit middle age laterSource: Mirror, March 2015

For the next generation of retirees, the

question that will trump all others will be

a simple one: How do you add life to

longer lives? Source: The Wall Street Journal, November 2015



mobile mail mania

There are over 4.35 billion email accounts.

This figure is predicted to reach 5.59

billion by 2019Source: Radicata group, 2015


Desktop represents 19% of all email opens,

webmail 26% and mobile 55%.Source: Litmus ”Email Analytics” (March 2016)


story sharing society


34 percent of smartphone owners who have had

a bad experience with a company due to a

faulty product or service share that experienceSource: Ericsson ConsumerLab , December 2015

70 percent say they share personal

photos regularly, and have an

audience who see what’s been sharedSource: Ericsson ConsumerLab , December 2015


pokemon playing population


Pokémon Go's success added

$7.5 billion to Nintendo's

market value in 2 daysSource: The Verge, July 2016

It took 19 days for Pokémon Go to reach

50 million downloads worldwide.Source: Sensor Tower, July 2016

Nintendo shares plummet 18%

after Pokemon Go reality checkSource: CNN, July 2016


Lollapalooza Learning Leap Students will be evaluated on

critical-thinking and problem-

solving skills. Source: Nicholas Provenzano, TedEd, February 2016

Education will instill the idea that

anything that is not possible now

will be possible in the future. Source: Kristine Sargsyan , Ted Ed, February 2016

Students will learn in traveling

classrooms, and the real world

will be their campus.Source: Hyuk Jang , Ted Ed, February 2016



Creative crowded city combat

Since 1994, all but one of the top 100

places studied saw congestion get worse,

as measured by their Travel Time Index. Source: Texas A&M Transportation institute, August 2015

Yet during that time, 92 of these places saw

an increase in the amount of roadway

miles per capita Source: Texas A&M Transportation institute, August 2015



To0 troublesome to type?


Siri now serves more than 1 billion requests a weekSource: Apple, Developers Conference 2015

Google [speech recognition technology] now has just an 8

percent [word] error rate. Compare that to 23 percent in 2013.Source: Google, May 2015

Amazon Echo sales reach 3M units

as consumer awareness growsSource: Consumer Intelligence Research partners, April 2016


Electronic emergency engagement evolution


65 percent of smartphone owners

are interested in an emergency app,

which would alert them in a crisis or

disaster, and provide verified, rumor-

free informationSource: Ericsson ConsumerLab, December 2015

One in two people believes emergency

centers will be contacted via social

media networks in three yearsSource: Ericsson ConsumerLab, December 2015


Decrease Drivers’ digital distractions


1 out of 4 car accidents in the US

are caused by texting while driving.

Reading a text message while

driving successfully distracts a driver

for a minimum of five seconds

each time.

The chances of a crash because of

any reason is increased by 23 times

when you are texting.Source: DistractedDriverAccidents, January 2015

Versatile video

Video replacing texts & pictures as universal information carrier


Mobile & Media Merge


Verizon Announces $4.8

Billion Deal for Yahoo’s

Internet BusinessSource: The York Times, July 2016

Those aged 16–34 spend 53

percent of all their video viewing

time on a smartphone, laptop

or tabletSource: Ericsson ConsumerLab, November 2015


Significant Streaming shift


Today, 20 percent of 16−19 year

olds say they watch more than 3

hours of YouTube daily, compared

to only 7 percent in 2011.Source: Ericsson ConsumerLab, December 2015

Streaming natives also watch video

on different platforms, spending

around 59 percent of their total

viewing time on mobile screens.Source: Ericsson ConsumerLab, December 2015


Big businesses built by bold beach


LA’s so-called Silicon Beach

area is the second-largest tech

hub in the United States.Source: Forbes, April 2016

Graphic designers, copywriters,

marketers, photographers, and

more are helping make LA's

consumer tech products

simply irresistible.Source: Inc, April 2016


Only 60 percent of millennials

watch linear TV on a daily

basis, compared to 82 percent of

60–69 year oldsSource: Ericsson ConsumerLab, September 2015

Shifting screens swiftly


Since 2012 there has been a

71 percent increase in the

number of consumers who

watch video on their

smartphones.Source: Ericsson ConsumerLab, September 2015


Share short Snapchat stories


Snapchat users are watching

10 billion videos a daySource: Digital Trends April 2016

18 to 24 year-olds make up 45%

of all Snapchat users in the U.S.Source : eMarketer, April 2015

35% of Snapchat users like it most

because content disappears.Source : eMarketer, April 2015


Stunning super Screens!


Global UHD TV display

shipments reached 32 million

units in 2015 representing

annual growth of 160%Source: Strategy Analytics, May 2016

High Dynamic Range (HDR)

is TV's next big format warSource: CNET, April 2016


Broadband brings binge behaviors!


57% TV viewers surveyed saying

they have regularly watched

three or more episodes of the

same show in one sitting -

whether that be via streaming,

DVR,VOD or TV marathons.Source: Broadband Technology Report, July 2016


Consumer created content


One in three consumers

thinks it is very important to

be able to watch user

generated content (UGC)

on their TV at homeSource: Ericsson ConsumerLab, September 2015

85% of consumers find visual

UGC more influential than

brand photos & videos Source: Adweek, May 2016


Image inspired imagination


55% of Pinterest users use

platform to find/shop for

productsSource: KPCB, Cowen & Company, May 2016

50% of users who made a

purchase in latest version of

Houzz app used view in my

roomSource: KPCB, May 2016


Omnipotent OTT OCEAN


OTT revenue in US to surge

[31% in 2016], pay TV growth

almost slowed to haltSource: Company & Markets and Convergence, April 2016

100 OTT video services are

currently available in the U.S.

Market, with 33 launching in

2015 aloneSource: Parks Associates, 2016

Global OTT revenues to hit

$65B in 2021, up from $29B 2015. Source: Digital TV research, July 2016

Network novelties

Transformation to mobile and cloud centric network architectures


Thrilling traffic trajectory


Between 2015 and 2021, there

will be a 12X growth in

smartphone trafficSource: Ericsson Mobility Report, June 2016

2021, monthly smartphone data

usage per active subscription in

North America (22 GB) will be

1.2 times that of Western

Europe (18 GB)Source: Ericsson Mobility Report, June 2016


Internet injection islands


A new data center in Langfang,

China is expected to top out at

6.3 million square feet once it is

complete this year.Source: Cirrus insight, January 2016

We [Google] own and operate 15

data centers around the world. Source: Google, July 2016


Significant spectrum shift


FCC clears maximum amount of

126 MHz of spectrum for 600

MHz incentive auctionSource: Fierce Wireless, April 2016

FCC's complex incentive auction

could net more than $30 billionSource: USA Today March 2016


Worlds’Whopping wiberhoods


In Kansas City, startups are

growing, cable companies are

catching up, but the digital

divide is as wide as ever.Source: FastCompany, February 2015

Google Fiber planning

wireless home internet where

fiber is too priceySource: ARS Technica, April 2016


Carriers’ creative cloud complement


Amazon Web Services, Microsoft,

IBM, and Google collectively control

more than half of the worldwide

cloud infrastructure service marketSource: Synergy Research Group , August 2016

AT&T Integrated Cloud to Include

105 Data Centers by Year’s EndSource: SDX Central, April 2016


Versatile Virtualization Voyage


AT&T on track to virtualize 30

percent of its network functions by

end of 2016Source: Fierce Telecom, May 2016

Telefónica closed a new phase in

the selection process for UNICASource: Telefonica, February 2016


Ocean of Open opportunities


The latest IT transformation

[OPNFV] is being led by the

phone companySource: Forbes, July 2016

Open Stack Summit brought

together more than 7,800+

developers, users, press & analystsSource: Linux Foundation, June 2016

Beryllium (Be) is the fourth release

of OpenDaylight (ODL)Source: OpenDayLight, February 2016


Audacious Agility & Automation As AT&T, Verizon and CenturyLink

migrate to SDN, reliability and

service agility are top prioritiesSource: Fierce Telecom, June 2016

SDN in the data center and

enterprise LAN is going to go

mainstream in late 2016, early

2017Source: IHS, February 2016



Hyperscalehardware hit


World hyperscale data center

market is expected to reach a

revenue of $71.2 billion by 2022,

with a CAGR of 20.7% from 2016

to 2022. Source: Allied Market Research, August 2016


Entering encrypted era


Database encryption market

is expected to grow from

USD 261.8 million in 2015 to

USD 968.3 million by 2020, Source: ReportBuyer, June 2016

WhatsApp just switched on

encryption for a billion peopleSource: Wired April 2016


Advanced Analytics arena

47% of shoppers expect a

web page to load within two

secondsSource: Kiss Metrics & Mobile 1st, July 2016

31% of sites actually take

from 8 to 48 seconds to loadSource: Trilibis & Mobile 1st, July 2016



Five fantastic 5G Features


Standardization efforts for 5G

have just begun and are expected

to be completed by 2020Source: Ericsson 2016

Korea is working on a cool

combination: 5G and the

Winter OlympicsSource: PC World, April 2016

10-100X

1000X

5X

10X

10-100X


Service slice specialization


Network slicing has evolved from

a simple network overlay concept

to a fundamental feature of the

emerging 5G systemsSource: IEEE Communications Magazine, 2016

DOCOMO and Ericsson claim

success in 5G network slicing trialSource: Ericsson, June 2016


Broad & Bold backhaul


Upgrading backhaul to support the

enormous amount of traffic coming

to 5G is the biggest challenge the

industry will face.Source: LightReading, April 2015

Fronthaul optical transceiver sales

[is forecasted] to grow to more than

$1 billion by 2020 - ten times greater

than those of backhaul devices.Source: LightCounting Market Research, January 2016


CreativeCapillarYConnectivityFor end-to-end IoT solutions,

short range radio technologies

such as Wi-Fi, ZigBee, LoRa and

Bluetooth Low Energy (BLE) are

often used for the last mile.Source: Ericsson Research, September 2016

Bluetooth Low Energy (BLE)

Enabled Devices Shipments to

Reach 8.4 Billion Units by 2020Source: Industry ARC, March 2016



collaborativeCommunication community


Voice & Video over LTE launched by 82 operators in 46 Countries to 226 devices.Source: GSMA, August 2016

Voice over WiFi launched by 34 operators in 21 countries. Source: GSMA, August 2016

VoLTE subscriptions will reach 2.3 billion by 2021.Source: Ericsson Mobility Report, June 2016


Daily Devopsdeliveries drive developmentDevOps adoption increased

from 66 percent in 2015 to 74

percent in 2016Source: RightScale, May 2016

Developers will take more

ownership of the entire product

lifecycle.Source: IT Business Edge, 2016


Bold businessmodels

Business model innovations inter/intra affected industries


modern market MonopoliesIn the US during 2015 every one

of the top ten trafficked U.S.

Web sites was a platform

[Company]. Source: Modern Monopolies, 2016

Platforms seek to maximize the

total value of an expanding

ecosystem in a circular, iterative,

feedback-driven processSource: Harvard Business Review, April 2016


Collaborative Consumption Cradle

The core business idea involves

unlocking the value of unused

or under-utilized assets ("idling

capacity") whether it’s for monetary

or non-monetary benefits. Source: FastCompany, May 2015


Advertising acceleration

US Internet advertising reach $60B

representing 20% growth Y/Y.

Mobile dominates growth (66%)

vs. Desktop (5%).

Google + Facebook = 76% and

rising share of US Internet

advertising. Source: PWC Internet advertising report, April 2016


Buyers browse before buying

82% of all shoppers check

their phones while in store

before making a purchase. Source: Internet Retailer, March 2016

More than half (54%) of online

purchasers said they had read

online reviews prior to hitting the

buy button.Source: Internet Retailer, March 2016


Advanced Asset Alternatives

Uber Raised $3.5 Billion From

Saudi Sovereign Wealth Fund,

Keeps $62.5 Billion Valuation.Sources: Forbes June 2016

AirBnB Seeks New Funding at

$30 Billion Valuation.Source: Bloomberg Technology, June 2016


Bye Bye Broad-band BucketsT-Mobile, Sprint Escalate Price

War With New Unlimited PlansSource: Bloomberg, August 2016

AT&T Is Eliminating Overage

Fees With This New Mobile

Data PlanSource: Fortune, August 2016

Verizon to disconnect unlimited

data customers who use over

100GB/month.Source: ARS Technica, July 2016


Significant streaming swings

Mobile Video Revenue to Reach

$25 Billion by 2021.Source: Strategy Analytics, July 2016

Court Upholds Net Neutrality -

Major Win For Streaming

Services.Source: Forbes, June 2016


Fintech fuel for financial futureVenture capital firms invested

$4.9 billion in fourth quarter

2015 into startups looking to

disrupt the financial services

industry.Source: Quartz, May 2016

US and Italian banks face the

greatest risk of FinTech

disruption.Source: Business Insider, August 2016


Creative currency challenge cards & cashSince its launch in November

2012, Swish has grown in

popularity, with nearly 3 million

individuals enrolled for the

service, and an average of 6

million transactions per

month [in Sweden].Source: Research & Markets, February 2016


Public Private Partnerships

A long-term, performance-based

approach to procuring public

infrastructure where the private

sector assumes a major share

of the risks in terms of financing

and construction and ensuring

effective performance.Source: PPP Canada, 2016


› Blogs: Ericsson Networked Society blog, Ericsson Cloud Blog,

Ericsson Careers Blog, www.peter-linder.com

› Tweets: @Ericsson, @EricssonCloud, @EricssonIT, @OneLinders

› Videos: www.youtube.com/ericsson

› Presentations: www.slideshare.net/ericsson

Stay society savvy!

http://www.ericsson.com/thinkingahead/the-networked-society-blog/2014/01/16/seven-seven-social-society-shapers-for-2014/?utm_source=rss&utm_medium=rss&utm_campaign=seven-seven-social-society-shapers-for-2014

http://cloudblog.ericsson.com/

https://www.ericsson.com/careers/blog/

http://www.peter-linder.com/

http://www.youtube.com/ericsson

http://www.slideshare.net/ericsson


#SocietyShaping

#IndustryInnovations

#DeviceDiversification

#UnlockingUsers

#VersatileVideo

#NetworkNovelties

#BoldBusinessmodels

› Digital Business Leader

› Networked Society Believer

› Curious About The Future

› Business Growth Strategist

› Digital Marketer

› Change Agent

› Alliteration Aficionado

Ericsson evangelist #7

What?Who?

@OneLinders



› Stories sweeping seven selected scenarios– This compilation is covering a brief subset of possible Network Society topics shaping the future.

› Challenge creative conclusions constructively– The material is not designed to provide answers, rather to trigger your own thoughts in key areas.

› Finding figures framing fantastic future– In an ambition to back up stories with relevant facts, references are inserted into new contexts.

› Extensive evangelist experimentation enable errors– This material represent early stage work, with a possibility of errors introduced by the author

› Advanced alliteration adoption affect accuracy– Titles have been adjusted to fit a target format, where certain word selections can be questioned

› Creative comrades crucial contributors– This compilation would not have been possible without key contributions from industry colleagues.

Digital delivery disclaimer


Public | © Ericsson AB 2016 - All rights reserved ©