SFDC Tquila Social Intranet July 2013

The Social IntranetLondon – July 2013

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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AgendaTime Topic/Speaker

14:00 – 14:30 Introduction – Dave Norris, Salesforce VP Platform Business Development

14:30 – 15:15 Introducing the Company Community – Dan Gross, Salesforce VP Platform Go To Market

15:15 – 15:30 Break

15:30 – 16:00 Tquila Projects – Paul Andrew, Chairman and Founder Tquila

16:00 – 16:45 Salesforce’s Global Perspective – Leon Markham, Salesforce Director Sales Engineering

16:45 – 17:00 Best Practices for bringing your corporate intranet to life – Gary Breavington, Technical Architect

17:00 - Refreshments

Become a Customer Company:Connect with Your Customers in a Whole New Way

Connected Employees Live in Real-Time Today

Connected

Employees

I’ll just look it up on my phone!

Is this restaurant good for dinner?

What’s my account balance?

mobile

social

apps

They the Bring Real-Time Expectations to Work

Connected

Employees

80% Employees Bring Their Own Mobile Device to

Work*

*McKinsey, “BYOD: From company-issued to employee-owned devices**InformationWeek, “Facebook Ranks Top Enterprise Collaboration Platform”, 2013***Vanson Bourne/Rackspace, “Study of Mobile Demand”, 2013.

68%

Employees Are Using

Social in the Enterprise**

66%

Employees Demand More Corporate Mobile

Apps***

mobile

social

apps

But employees are here:You invested here:

Web Content & Portals

But Legacy Intranets Have Not Evolved

In Theory, The Corporate Intranet Delivers in Real-Time

Your Company

Marketing

Sales

Finance

HR

Who do I call to help cater

my launch event?

Apps that approve time-off

requests real-time.

Looking for advice on giving a presentation today.

Publishing docs on the latest travel guidelines.

In Reality, Legacy Intranets Don’t Deliver

$2 Billion per year spent on legacy intranets.Forrester

Static Files.Not Conversations.

Links.Not Apps.

Desktop. Not Mobile.

Corporate Intranet

Yesterday’s Documents.Not Real-time.

Directories.Not Profiles.

Company News.Not Relevant to Me.

Legacy Intranets Are Where Information Goes to Die

Isn’t there a better way?

About me:

[email protected]

Dan GrossVP Go To MarketSalesforce Platform

/in/DanSgross

@DanSgross

DanSgross

The not original

“Lieutenant Dan

https://twitter.com/ludwig62

http://www.linkedin.com/in/bludwig

Presenting :

Salesforce company

community A platform for revolutionizing how employees connect in real-time

Salesforce Platform

Salesforce Platform Services: Bring the best time to value

å

Mobile PacksCustomer DataTrust

Social: Chatter

Federated Search

Mobile SDKs

Business Logic Branding and Customization

Canvas integrationIdentity / SSO

Template Management

Analytics

Virgin America Connects Their Employees With a Social Intranet Branded social community accessible on any mobile device

Key business metrics customized for each ‘teammate’

Chatter collaboration for every department

Line of business admins update content in real-time

Brown-Forman Connects Employees with a Social Intranet Leaders broadcast news and updates with fresh content in real-time

3,000 global employees can engage across 135 countries

Employees personalize their own page with news, apps, and widgets

Single sign-on provides access to data over 16 custom corporate apps

Connect in Real-Time

Publish Content Engage experts Share Files Access Apps

“Can you help me cater this event?”

“What’s the best way to deliver this presentation?”

“I need to file time-off”

“Here are the latest travel guidelines.”

WHAT'S IN IT FOR…?

Employee Management

Corp

Communication

IT

Empowering The Employee

Connect from any device any time

Build mobile first

Mobile

Single sing on 3rd party

Application lunchCorp App store

Custom Application

One stop shop

Contribute content :

Blogs, wiki , files , feed , docs , ideas ,

answers

Engaged

Getting info that interest me :

Trending topics , Collaboration

groups , answers , ideas

Personalized

Traditional Companies

Empowered employee networks

Collective knowledge from Network IQ

Agility promotes innovation

Slightly connected silos

Pockets of information

Slow to achieve alignment

Networked Enterprises

Management

Leading For Change

Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives. December 2010.

Benefits of the Social Intranet

100,000+ employees

18,000+ employees

94,000+ employees

20,000+ employees

14,000+ employees

13,000+ employees

Corp Communication

Gather, publish, and maintain internal

content with point and click technology

Promote and connect the brand and

culture to each employees on any device

Integrate employee generated files,

applications, and social feeds

Best Way to Deliver the Message

IT

Bring the best time to value

Fast and easy way to address the business needs

Control and governance over the social networking

Connect with any device

A single secure platform

IT

Bring the best time to value

Use the power of the Platform to integrate local and cloud apps seamlessly

Marketplace of over 1700 apps

Harvest the Cloud Benefits , No hardware , No software , No Worries

made social

synced everywhere

files and knowledge

articles

Demo1) Chatter2) Directory-Find an expert (ie search across expertise)3) Team -think news4) Team dashboard (driven by your profile)5) Link to Mobile Apps (concur, File a ticket)6) search

Discover Expertise

Blogs and WikisEmployee Directory

News And Updates

Share Files and Knowledge

Trending Topics

IdeasRecognition

Company community Provides Personal Value to Everyone

Building a Company Community

NewsMain objects

Identity ManagementSingle sign on LOGIN

BrandingPage Customization

Applications Build custom apps fast

Can

vas

an

d P

latf

orm

A

PIs

ER

PLe

gacy

Clo

ud

Mobile UI Salesforce Touch SDK

CMS MgmtAuthoring + Templates

Announcements Employee Directory Blogs

Federated search

CollaborationSocial Intelligence Social Processes

Ideas ChatterAnswers

Marketplace of over 1700 apps

Recognition and Badges

My Helpdesk Cases,Ideas , Answers

Knowledge

Users, permission profiles and ACL

Canvas integration

1700 Apps

Corp branding

Business Processes

Brings The Best of to Each Employee

Ideas

Answers

Single sign on

Social feed

Recognition

Mobile

What can we do for you ?

Thank you.

hello

IMPLEMENTING

SOCIAL INTRANETS

SOCIAL BUSINESS PRACTICE AT TQUILA

SOCIAL INTRANETS

THE OPTIONS

social intranetsthe Tquila approach

Bite size applications that deliver real business value, fast, in the context of social collaboration

Before you start… What does your solution look like now?

What are the drawbacks?- low adoption?- no business value?- expensive to maintain?

What do you like about it?- reflects your brand?- employees are used to the

format?- if it ain’t broken…?

Defining success Success metrics for your social intranet

A highly adopted intranet – how will you know you’ve been successful?

• IT helpdesk call deflection• Increased productivity• Greater and more valuable employee

interactions• Reduced search times• Employee led innovation • Employee satisfaction• ?

Must be related to your business goals!

A social intranet grows organically… eventually.

ROLE: COMMUNITY MANAGER

Platform managementContent managementBusiness planning / reporting Moderation & rule enforcementElicit participation

Ensuringsuccess

social intranet options

Working with Tquila

Start with Social – Chatter

Business application roadmap- Value to the employee- Value to the business

Bite size applications that deliver real business value, fast, in the context of social collaboration

START WITH SOCIAL

Enable employees on Chatter

Promote sense of Community

Integrate with existing content management tool (ie Sharepoint, identify landscape of other content sharing tools – Dropbox, Box.net)

BUSINESS APPS

VALUE TO THE EMPLOYEE- Faster information finding- Increased productivity (faster information finding,

quicker to get help)- Valuable and meaningful interactions- Enterprise wide recognition

VALUE TO THE BUSINESS- IT helpdesk call deflection- Increased productivity- Employee led innovation - Employee satisfaction

AVAILABLE ANYWHERE

#mobilefirst

Whatever the path you choose for your

social intranet, it needs to be mobile.

Mobility is key to success

Mobile strategy

People use different devices for

different activities. The experience

on a mobile device is very different

from the processes performed on

the desktop.

REWARDS AND RECOGNITION

PointsWeighted to business value

Cross-geographical collaborationSocial / Collaboration

Badges

Goals to achieve

PointsTrend over time

200% increase in adoption

©Tquila | Client Name | Date

thankyou

Global ViewCustomer Successes and Roadmaps

Agenda

• Customer Examples

• Salesforce Roadmap

Connect Employees with Salesforce Social Intranets

Let employees contribute content in real-time

Find and engage expertise with social profiles and feeds

Share and find files and knowledge anywhere

Deploy custom apps and choose from a marketplace of over 1700 apps

Create a personalized social intranet accessible from any device

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

Social Intranet

Employee productivity+33%

Virgin America Connects Every Employee with a Social Intranet

Branded Social Intranet Built Mobile First

Key Business Metrics Customized For Each ‘Teammate”

Chatter Collaboration For Every Department

Business Users Update Content in Real-Time

Marsh Redefines Collaboration with Colleague Digital PlatformRobust Social, Collaboration, & Team Recognition Tools

Streamlined Content Management Process

Single Source of Truth for Key Business Information

Easily accessible, ubiquitous communication channel for business critical and regulatory information.

On-Demand Learning Resources and HR Tools

Brown-Forman Connects Every Employee with a Social IntranetLeaders broadcast news and updates with fresh content in real-time

4,000 global employees can engage across 135 countries

Each employee can personalize their own homepage with news, apps, and content widgets

Single sign-on provides access through the intranet to SAP and over 16 corporate apps built on Salesforce

Helping Coca-Cola leverage its worldwide presence146,200 employees In 2011

Own, license, and market 500 beverage brands

Sold in more than 200 countries

Chatter lets the entire company collaborate in a unified setting

Social Intranet Success Require Both A Platform and Discipline

Platform Discipline

• Integrated with business process• Integrated with business data• Easy to iterate and change• Fast to deploy

• Executive participation in social discussion

• Fresh & relevant content• Built around the key uses cases and

task (80/20 rule)

Key Questions: How will success be measured (by each key stakeholder)?How to get the most out of each team (SFDC, Partner, Altegrity)

Chatter Vision

Companies Are Turning to Us to Solve Three Key Problems

Disconnected Customers & Partners

Expertise, Ideas are Buried

Content, Conversation Separate from Business

Employees

CustomersPartners

Chatter Connects People, Data and Business Processes, Across Any Device

Social IntelligenceBig Data, Topics,

Expertise

MobileSales, Service, Marketing, Files

Communities Customers, Partners,

Employees

Social Business ProcessesChatterbox, Objects, Publisher

2013 Chatter Plan

Amazing New Chatter Release!

GA: Chatter Communities

GA: Chatter Topics

GA: “New” Chatter Publisher

GA: Chatter Mobile w/Records

June ‘13

Pilot: Extensible Profile

2013 Chatter Roadmap Themes

Chatter“Feed First”

CommunitiesSocial Intelligence

Chatterbox


Chatter“Feed First”


Chatterbox

The Feed becomes your most useful productivity tool

Create more types of information directly from the publisher

Create tasks directly from the publisher



Evaluate new features

Amber Delaney

10 / 12 / 12

Create tasks directly from the publisher, and update them from the feed

Advanced Feed APIs to insert actionable feed items from 3rd party apps

Advanced Feed APIs to insert actionable feed items from 3rd party apps

Mobile First + New Publisher


Chatter“Feed as a Platform”


Chatterbox

Files and Content are Disconnected, Not Secure

Files, Content, Intellectual Property In Context with Business ProcessesSales, Service, Marketing

Connected Customers

Connected Employees

Connected Partners

Connected Products

Salesforce Chatterbox Brings it All Together

Your Files are Social, Collaborative

With Salesforce Trust and Enterprise Sharing Model

Part of Business Process

AvailableAcross Your Devices

Across all Your Enterprise Content

Chatterbox Desktop for Windows and Mac

Chatterbox: Easily Manage Your Files from the desktop with Sync and offline access

Chatterbox: Your files on iOS and Android – Save for Offline Access and File Share

Chatterbox for iOS and Android

Save files from email and other apps to Chatterbox; Sync’s to Cloud and Desktop

Accessible in the Cloud

Files Referenced, not Duplicated

Respects Source Access Settings

Federated Search

All Files Can Now be Social

Content Hub: Access all Files in the Cloud

Accessing SharePoint Files from Chatter

Access SharePoint files in Chatter, Salesforce, and Force.com apps on mobile & tablet devices

Technology = Chatter APIs + “Connectors” to Link Sharepoint Files to Chatter API

Bringing Chatter Feeds to SharePoint

Add a feed and social graph to SharePointEnable discussions on SharePoint files

Technology = Sharepoint Webparts (Microsoft Technology) Calling Chatter API

Two Options for SharePoint Integration

Pilot, Oct ‘13

Content Hub: Access Your ‘File’ Repositories via Salesforce

Content Hub: Browse, Search, Post with SharePoint

Content Hub: Files are Social, Regardless of Location

Share Files From Third Party Repositories




Chatterbox

What is Social Intelligence?

Social Intelligence is the art of harnessing the behaviors and social graph of every user to adaptively deliver the right content at the right moment.

Introducing New Social Intelligence in Salesforce Chatter:Tap Into Your Enterprise Interest Graph with Topics & Expertise

Salesforce Platform

Recommen-dations InfluenceSimilar

Files

Topics & Expertise

Smart Search

Any Device Social Mobile

topics & expertise

Topic Pages – Builds Your Companies Interest Graph

Semantically Create Topics for All Posts

Connect Topics Together

Surface Groups “Talking About” Key Topics

Identify Experts




Chatterbox

Branded Records/Data

Communities GA, Summer ‘13

Mobile

Thank you.

©Tquila | Client Name | Date

Contactus [email protected]