Google 55.2%

Yahoo 21.7%

Msn 9.6%

Aol 3.8

Terra lycos 2.6

GoogleFrom Wikipedia, the free encyclopedia

This article is about the corporation. For the search engine, see Google search. For the

number 10100, see Googol. For other uses, see Google (disambiguation).

Google Inc.

Type Public (NASDAQ: GOOG, FWB:GGQ1)

Founded Menlo Park, California (September 4, 1998)[1]

Founder(s) Sergey M. Brin

Lawrence E. Page

Headquarters Mountain View, California, United States

Area served Worldwide

Key people Eric E. Schmidt

(Chairman & CEO)

Sergey M. Brin

(Technology President)

Lawrence E. Page

(Products President)

Industry Internet, Computer software

Products See list of Google products.

Revenue ▲US$23.651 billion (2009)[2][3]

Operating income ▲US$8.312 billion (2009)[2][3]

Profit ▲US$6.520 billion (2009)[2][3]

Total assets ▲US$40.497 billion (2009)[2][3]

Total equity ▲US$36.004 billion (2009)[3]

Employees 19,835 (2009)[2]

Subsidiaries YouTube LLC, DoubleClick,GrandCentral

Website Google.com

Google Inc. (NASDAQ: GOOG, FWB: GGQ1) is a multinational public cloud

computing and Internet search technologies corporation. Google hosts and develops a

number of Internet-based services and products, and generates profit primarily

from advertising through itsAdWords program.[2][4] The company was founded by Larry

Page and Sergey Brin while the two were attending Stanford University as Ph.D. candidates.

It was first incorporated as a privately held company on September 4, 1998, with its initial

public offering to follow onAugust 19, 2004. The company's stated mission from the outset

was "to organize the world's information and make it universally accessible and useful",[5] and the company's unofficial slogan – coined by Google engineer Paul Buchheit – is Don't

be evil.[6][7] In 2006, the company moved to their current headquarters in Mountain View,

California.

Google runs over one million servers in data centers around the world,[8] and processes over

one billion search requests[9] and twentypetabytes of user-generated data every day.[10][11]

[12] Google's rapid growth since its incorporation has triggered a chain of

products,acquisitions and partnerships beyond the company's core search engine. The

company offers online productivity software, such as itsGmail e-mail software, and social

networking tools, including Orkut and, more recently, Google Buzz. Google's products

extend to thedesktop as well, with applications such as the web browser Google Chrome,

the Picasa photo organization and editing software, and theGoogle Talk instant

messaging application. More notably, Google created the Android mobile phone operating

system, used on a number ofHTC phones such as the Nexus One and Droid Eris. Because

of its popularity and numerous products, Alexa lists Google as the Internet's most visited

website.[13] Google is also Fortune Magazine's fourth best place to work,[14] and BrandZ's

most powerful brand in the world.[15]However, the company has also faced criticism over

issues relating to the privacy of personal information, copyright, and censorship.

Contents

 [hide]

1 History

o 1.1 Financing and initial public offering

o 1.2 Growth

o 1.3 Acquisitions and partnerships

2 Products and services

o 2.1 Advertising

o 2.2 Search engine

2.2.1 Books

o 2.3 Productivity tools

o 2.4 Enterprise products

3 Platform

4 Corporate affairs and culture

o 4.1 Googleplex

o 4.2 Innovation Time Off

o 4.3 Easter eggs and April Fool's Day jokes

o 4.4 IPO and culture

o 4.5 Philanthropy

o 4.6 Network neutrality

5 See also

6 References

7 Further reading

8 External links

History

Google in 1998

The first iteration of Google production servers was built with inexpensive hardware and was designed to be very

fault-tolerant

Main article: History of Google

Google began in January 1996 as a research project by Larry Page and Sergey Brin when

they were both PhD students at Stanford University in California.[16] While

conventional search engines ranked results by counting how many times the search terms

appeared on the page, the two theorized about a better system that analyzed the

relationships between websites.[17] They called this new technologyPageRank, where a

website's relevance was determined by the number of pages, and the importance of those

pages, that linked back to the original site.[18] A small search engine called Rankdex was

already exploring a similar strategy.[19] Page and Brin originally nicknamed their new search

engine "BackRub", because the system checked backlinks to estimate the importance of a

site.[20][21]Eventually, they changed the name to Google, originating from a misspelling of the

word "googol",[22][23] the number one followed by one hundred zeros, which was meant to

signify the amount of information the search engine was to handle. Originally, Google ran

under the Stanford University website, with the domain google.stanford.edu. The

domain google.com was registered on 15 September 1997,[24] and the company was

incorporated on 4 September 1998, at a friend's garage in Menlo Park, California.

Financing and initial public offering

The first funding for Google was an August 1998 contribution of US$100,000 from Andy

Bechtolsheim, co-founder of Sun Microsystems, given before Google was even

incorporated.[25] On June 7, 1999, a $25 million round of funding was announced,[26] with

major investors including theventure capital firms Kleiner Perkins Caufield &

Byers and Sequoia Capital.[25]

Google's initial public offering took place five years later on 19 August 2004. The company

offered 19,605,052 shares at a price of $85 per share.[27][28] Shares were sold in a unique

online auction format using a system built by Morgan Stanley and Credit Suisse,

underwriters for the deal.[29][30] The sale of $1.67 billion gave Google a market

capitalization of more than $23 billion.[31] The vast majority of the 271 million shares

remained under the control of Google, and many Google employees became instant paper

millionaires. Yahoo!, a competitor of Google, also benefited because it owned 8.4 million

shares of Google before the IPO took place.[32]

The stock's performance after the IPO went well, with shares hitting $700 for the first time

on 31 October 2007,[33] primarily because of strong sales and earnings in the online

advertising market.[34] The surge in stock price was fueled mainly by individual investors, as

opposed to large institutional investors and mutual funds.[34] The company is now listed on

the NASDAQstock exchange under the ticker symbol GOOG and under the Frankfurt Stock

Exchange under the ticker symbol GGQ1.

Growth

In March 1999, the company moved its offices to Palo Alto, California, home to several other

noted Silicon Valley technology startups.[35] The next year, against Page and Brin's initial

opposition toward an advertising-funded search engine,[36] Google began

selling advertisements associated with search keywords.[16] In order to maintain an

uncluttered page design and increase speed, advertisements were solely text-based.

Keywords were sold based on a combination of price bids and clickthroughs, with bidding

starting at five cents per click.[16] This model of selling keyword advertising was first

pioneered by Goto.com, an Idealab spin off created by Bill Gross.[37][38] When the company

changed names to Overture Services, it sued Google over alleged infringements of the

company's pay-per-click and bidding patents. Overture Services would later be bought

by Yahoo! and renamed Yahoo! Search Marketing. The case was then settled out of court,

with Google agreeing to issue shares of common stock to Yahoo! in exchange for a

perpetual license.[39]

During this time, Google was granted a patent describing their PageRank mechanism.[40] The

patent was officially assigned to Stanford University and lists Lawrence Page as the

inventor. In 2003, after outgrowing two other locations, the company leased their current

office complex from Silicon Graphics at 1600 Amphitheatre Parkway in Mountain View,

California.[41] The complex has since come to be known as the Googleplex, a play on the

word googolplex, the number one followed by a googol zeroes. Three years later, Google

would buy the property from SGI for $319 million.[42] By that time, the name "Google" had

found its way into everyday language, causing the verb "google" to be added to the Merriam

Webster Collegiate Dictionary and the Oxford English Dictionary, denoted as "to use the

Google search engine to obtain information on the Internet."[43][44]

Acquisitions and partnerships

See also: List of acquisitions by Google

Since 2001, Google has acquired many companies, mainly focusing on small venture

capital companies. In 2004, Google acquired Keyhole, Inc..[45] The start-up company

developed a product called Earth Viewer that gave a 3-D view of the Earth. Google renamed

the service to Google Earth in 2005. Two years later, Google bought the online video

site YouTube for $1.65 billion in stock.[46] On 13 April 2007, Google reached an agreement to

acquire DoubleClick for $3.1 billion, giving Google valuable relationships that DoubleClick

had with Web publishers and advertising agencies.[47] Later that same year, Google

purchased GrandCentral for $50 million.[48] The site would later be changed over to Google

Voice. On August 5 2009, Google bought out its first public company, purchasing video

software maker On2 Technologies for $106.5 million.[49] Most recently, Google

acquired Aardvark, a social network search engine, for $50 million. Google commented in

their internal blog, "we're looking forward to collaborating to see where we can take it".[50]

In addition to the numerous companies Google has purchased, the company has partnered

with other organizations for everything from research to advertising. In 2005, Google

partnered with NASA Ames Research Center to build 1,000,000 square feet (93,000 m2) of

offices.[51] The offices would be used for research projects involving large-scale data

management,nanotechnology, distributed computing, and the entrepreneurial space

industry. Later that year, Google entered into a partnership with Sun

Microsystems in October 2005 to help share and distribute each other's technologies.[52] The

company also partnered with AOL of Time Warner,[53] to enhance each other's video search

services. Google's 2005 partnerships also included financing the new .mobi top-level

domain for mobile devices, along with other companies including Microsoft, Nokia,

and Ericsson.[54] Google would later launch "Adsense for Mobile", taking advantage of the

emerging mobile advertising market.[55] Increasing their advertising reach even further,

Google and Fox Interactive Media of News Corp. entered into a $900 million agreement to

provide search and advertising on popular social networking site MySpace.[56]

In 2007, Google began sponsoring NORAD Tracks Santa, a service started by the North

American Aerospace Defense Command that "tracks" Santa as he travels the world on

Christmas eve.[57][58][59] Though AOL had previously been the sponsor and key partner for the

program, Google displaced the Time Warner company, using Google Earth to track Santa in

3-D for the first time.[60] That first year, the NORAD Tracks Santa Web site received 10.6 plus

million unique visitors from 212 countries and territories.[61][62] Furthermore, video sharing

site YouTube, now owned by Google, would give NORAD Tracks Santa its own channel as

part of the partnership.[63] In December 2008, BBC News interviewed Google

Earth and Google Mapsengineering director Brian McClendon on the NORAD Tracks

Santa project, who described it as project "that reaches [sic] and audience and educate

them and help them use the computers in new and innovative ways."[64][65] In 2008, Google

developed a partnership with GeoEye to launch a satellite providing Google with high-

resolution (0.41 m monochrome, 1.65 m color) imagery for Google Earth. The satellite was

launched from Vandenberg Air Force Base on 6 September 2008.[66] Google also announced

in 2008 that it was hosting a archive of Life Magazine's photographs as part of its latest

partnership. Some of the images in the archive were never published in the magazine.[67] The photos were watermarked and originally had copyright notices posted on all photos,

regardless of public domain status.[68]

Products and services

Google appliance as shown atRSA Conference 2008

Main article: List of Google products

Advertising

99% of Google's revenue is derived from its advertising programs.[69] For the 2006 fiscal

year, the company reported $10.492 billion in total advertising revenues and only $112

million in licensing and other revenues.[70] Google is able to precisely track users' interests

across affiliated sites using DoubleClick technology[71] and Google Analytics.[72] Google's

advertisements carry a lower price tag when their human ad-rating team working around the

world believes the ads improve the company's user experience.[73] Google AdWords allows

Web advertisers to display advertisements in Google's search results and the Google

Content Network, through either a cost-per-click or cost-per-view scheme.[74] Google AdSense website owners can also display adverts on their own site, and earn

money every time ads are clicked.[75] Google began in March 2009 to use behavioral

targeting based on users' interests.[76]

Google has also been criticized by advertisers regarding its inability to combat click fraud,

when a person or automated script is used to generate a charge on an advertisement

without really having an interest in the product. Industry reports in 2006 claim that

approximately 14 to 20 percent of clicks were in fact fraudulent or invalid.[77]

In June 2008, Google reached an advertising agreement with Yahoo!, which would have

allowed Yahoo! to feature Google advertisements on their web pages. The alliance between

the two companies was never completely realized due to antitrust concerns by the U.S.

Department of Justice. As a result, Google pulled out of the deal in November, 2008.[78][79]

Search engine

The Google web search engine is the company's most popular service. According to market

research published by comScore in November 2009, Google is the dominant search engine

in the US market, with a market share of 65.6%.[80] Google indexes billions of Web pages, so

that users can search for the information they desire, through the use

of keywords andoperators, although at any given time it will only return a maximum of 1,000

results for any specific search query. Google has also employed the Web Search technology

into other search services, including Image Search, Google News, the price comparison

site Google Product Search, the interactive Usenet archive Google Groups, Google Maps,

and more.

In early 2006, the company launched Google Video, which allowed users to both upload

videos, and search and watch videos from the larger Internet.[81] In 2009 uploads to Google

video were discontinued.[82]

Google has also developed several desktop applications, including Google

Desktop, Picasa, SketchUp and Google Earth, an interactive mapping program powered by

satellite and aerial imagery that covers the vast majority of the planet. Many major cities

have such detailed images that one can zoom in close enough to see vehicles and

pedestrians clearly. Consequently, there have been some concerns about national security

implications; contention is that the software can be used to pinpoint with near-precision

accuracy the physical location of critical infrastructure, commercial and residential buildings,

bases, government agencies, and so on. However, the satellite images are not necessarily

frequently updated, and all of them are available at no charge through other products and

even government sources; the software simply makes accessing the information easier. A

number of Indian state governments have raised concerns about the security risks posed by

geographic details provided by Google Earth's satellite imaging.[83]

Google has promoted their products in various ways. In London, Google Space was set-up

in Heathrow Airport, showcasing several products, including Gmail, Google Earth and

Picasa.[84][85] Also, a similar page was launched for American college students, under the

name College Life, Powered by Google.[86]

In 2007, some reports surfaced that Google was planning the release of its own mobile

phone, possibly a competitor to Apple's iPhone.[87][88][89] The project, called Android, turned

out not to be a phone, but an operating system. It provides a standard development kit that

will allow any "Android" phone to run software developed for the Android SDK, no matter the

phone manufacturer. In September 2008, T-Mobile released the first phone running the

Android platform, the G1.

Google Translate aka Google Language Tools is a server-side machine translation service,

which can translate 35 different languages to each other, forming 595 language pairs.

Browser extension tools (such as Firefox extensions) allow for easy access to Google

Translate from the browser. The software uses corpus linguistics techniques from translated

documents, (such as United Nations documents,[citation needed] which are professionally

translated) to extract translations accurate up to 88 percent. A "suggest a better translation"

feature appears with the original language text in a pop-up text field, allowing users to

indicate where the current translation is incorrect or else inferior to another translation.

On 1 September 2008, Google pre-announced the upcoming availability of Google Chrome,

an open-source web browser,[90] which was released on 2 September 2008.

On May 27, 2009, Google announced plans to develop Google Wave, a product that helps

users communicate and collaborate on the web. A "wave" is equal parts conversation and

document, where users can almost instantly communicate and work together with richly

formatted text, photos, videos, maps, and much more. Google Wave is currently still in what

the company calls "preview mode," in which a potential user must request access from

Google to be given a Wave account.

On 7 July 2009, Google announced the project to develop Google Chrome OS, an open-

source Linux-based operating system in a "window of opportunity".[91][92]

Books

Main article: Google Books

Google indexes a number of books and reached a revised settlement in 2009 to limit its

scans to books from the U.S., the U.K., Australia and Canada.[93] The Paris Civil Court ruled

against Google in late 2009, asking them to remove the works of La Martinière (Éditions du

Seuil) from their database.[94] In competition with Amazon.com, Google plans to sell digital

versions of new books.[95]

Productivity tools

Main article: Gmail

Gmail, known in the United Kingdom and Germany as Google Mail, is a free

webmail, POP3 and IMAP service provided by Google. It was launched as an invitation-only

beta release on April 1, 2004, and became available to the general public as a beta product

on February 7, 2007. The service was upgraded from beta status on July 7, 2009, along with

the rest of the Google Apps suite, at which time it had 146 million users monthly.[citation needed].

With an initial storage capacity offer of 1 GB per user, Gmail significantly increased the

webmail standard for free storage from the 2 to 4MB its competitors offered at that time. The

service currently offers over 7400 MB of free storage with additional storage ranging from 20

GB to 16 TB available for $5 to $4,056 (US) per year.

Gmail has a search-oriented interface and a "conversation view" similar to an Internet forum.

Software developers know Gmail for its pioneering use of the Ajax programming technique.

Gmail runs on Google Servlet Engine and Google GFE/1.3 which runs on Linux.

Enterprise products

Google entered the enterprise market in February 2002 with the launch of its Google Search

Appliance, targeted toward providing search technology to larger organizations.[96] Providing

search for a smaller document repository, Google launched the Mini in 2005.

Late in 2006, Google began to sell Custom Search Business Edition, providing customers

with an advertising-free window into Google.com's index.[97] In 2008, Google re-branded its

next version of Custom Search Business Edition as Google Site Search.[97]

In 2007, Google launched Google Apps Premier Edition, a version of Google Apps targeted

primarily at the business user. It includes such extras as more disk space for e-mail, API

access, and premium support, for a price of $50 per user per year. A large implementation of

Google Apps with 38,000 users is at Lakehead University in Thunder Bay, Ontario, Canada.[98]

Also in 2007, Google acquired Postini [99]  and continued to sell the acquired

technology[100] as Google Security Services.[101]

Platform

Main article: Google platform

Google runs its services on several server farms, each comprising thousands of low-cost

commodity computers running stripped-down versions of Linux. While the company divulges

no details of its hardware, a 2006 estimate cites 450,000 servers, "racked up in clusters at

data centers around the world."[102] The company has about 24 server farms around the

world of various configurations. The farm in The Dalles, Oregon is powered by

hydroelectricity at about 50 megawatts.[103]

Corporate affairs and culture

Left to right, Eric E. Schmidt, Sergey Brinand Larry Page

Google is known for its informal corporate culture, of which its playful variations on its own

corporate logo are an indicator. In 2007 and 2008,Fortune Magazine placed Google at the

top of its list of the hundred best places to work.[14] Google's corporate philosophy embodies

such casual principles as "you can make money without doing evil," "you can be serious

without a suit," and "work should be challenging and the challenge should be fun."[104]

Google has been criticized for having salaries below industry standards.[105] For example,

some system administrators earn no more than $35,000 per year – considered to be quite

low for the Bay Area job market.[106] However, Google's stock performance following

its IPO has enabled many early employees to be competitively compensated by participation

in the corporation's remarkable equity growth.[107]

After the company's IPO in August 2004, it was reported that founders Sergey Brin and Larry

Page, and CEO Eric Schmidt, requested that their base salary be cut to $1.[108] Subsequent

offers by the company to increase their salaries have been turned down, primarily because,

"their primary compensation continues to come from returns on their ownership stakes in

Google. As significant stockholders, their personal wealth is tied directly to sustained stock

price appreciation and performance, which provides direct alignment with stockholder

interests."[108] Prior to 2004, Schmidt was making $250,000 per year, and Page and Brin

each earned a salary of $150,000.[dubious – discuss][108]

They have all declined recent offers of bonuses and increases in compensation by Google's

board of directors. In a 2007 report of the United States' richest people, Forbes reported

thatSergey Brin and Larry Page were tied for #5 with a net worth of $18.5 billion each.[109]

In 2007 and through early 2008, Google has seen the departure of several top executives.

Gideon Yu, former chief financial officer of YouTube, a Google unit,

joined Facebook [110]  along with Benjamin Ling, a high-ranking engineer, who left in October

2007.[111] In March 2008, two senior Google leaders announced their desire to pursue other

opportunities. Sheryl Sandburg, ex-VP of global online sales and operations began her

position as COO of Facebook [112]  while Ash ElDifrawi, former head of brand advertising, left

to become CMO of Netshops Inc.[113]

Google's persistent cookie and other information collection practices have led to concerns

over user privacy. As of 11 December 2007, Google, like the Microsoft search engine, stores

"personal information for 18 months" and by comparison, AOL (Time Warner) "retain[s]

search requests for 13 months",[114] and Yahoo! 90 days.[115]

U.S. District Court Judge Louis Stanton, on July 1, 2008 ordered Google to

give YouTube user data / log to Viacom to support its case in a billion-

dollar copyright lawsuit against Google.[116][117] Google and Viacom, however, on July 14,

2008, agreed in compromise to protect YouTube users' personal data in the $1 billion

copyright lawsuit. Google agreed it will make user information and Internet protocol

addresses from its YouTube subsidiary anonymous before handing over the data to Viacom.

The privacy deal also applied to other litigants including the FA Premier League, the

Rodgers & Hammerstein Organisation and the Scottish Premier League.[118][119] The deal

however did not extend the anonymity to employees, since Viacom would prove that Google

staff are aware of uploading of illegal material to the site. The parties therefore will further

meet on the matter lest the data be made available to the court.[120]

Googleplex

The Googleplex

Main article: Googleplex

Google's headquarters in Mountain View, California, is referred to as "the Googleplex" in a

play of words; a googolplex being 1010100, or a one followed by a googol of zeros, and the HQ

being a complex of buildings (cf. multiplex, cineplex, etc). The lobby is decorated with a

piano, lava lamps, old server clusters, and a projection of search queries on the wall. The

hallways are full of exercise balls and bicycles. Each employee has access to the corporate

recreation center. Recreational amenities are scattered throughout the campus and include

a workout room with weights and rowing machines, locker rooms, washers and dryers, a

massage room, assorted video games, foosball, a baby grand piano, a pool table, and ping

pong. In addition to the rec room, there are snack rooms stocked with various foods and

drinks.[121]

Sign at the Googleplex

In 2006, Google moved into 311,000 square feet (28,900 m2) of office space in New York

City, at 111Eighth Ave. in Manhattan.[122] The office was specially designed and built for

Google and houses its largest advertising sales team, which has been instrumental in

securing large partnerships, most recently deals with MySpace and AOL.[122] In 2003, they

added an engineering staff in New York City, which has been responsible for more than 100

engineering projects, including Google Maps, Google Spreadsheets, and others.[122] It is

estimated that the building costs Google $10 million per year to rent and is similar in design

and functionality to its Mountain View headquarters, including foosball, air hockey, and ping-

pong tables, as well as a video game area.[122] In November 2006, Google opened offices

on Carnegie Mellon's campus in Pittsburgh.[123] By late 2006, Google also established a new

headquarters for its AdWords division in Ann Arbor, Michigan.[124]

Google is taking steps to ensure that their operations are environmentally sound. In October

2006, the company announced plans to install thousands of solar panels to provide up to

1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus' energy

needs.[125]The system will be the largest solar power system constructed on a U.S. corporate

campus and one of the largest on any corporate site in the world.[125] Google has faced

accusations in Harper's Magazine [126]  of being extremely excessive with their energy usage,

and were accused of employing their "Don't be evil" motto as well as their very public energy

saving campaigns as means of trying to cover up or make up for the massive amounts of

energy their servers actually require.

In 2009 Google announced it was deploying herds of goats to keep grassland around the

Googleplex short, helping to prevent the threat from seasonal bush fires while also reducing

the carbon footprint of mowing the extensive grounds.[127][128]

Innovation Time Off

As a motivation technique (usually called Innovation Time Off), all Google engineers are

encouraged to spend 20% of their work time (one day per week) on projects that interest

them. Some of Google's newer services, such as Gmail, Google News, Orkut,

and AdSense originated from these independent endeavors.[129] In a talk at Stanford

University, Marissa Mayer, Google's Vice President of Search Products and User

Experience, stated that her analysis showed that 50% of the new product launches

originated from the 20% time.[130]

Easter eggs and April Fool's Day jokes

Main article: Google's hoaxes

Google has a tradition of creating April Fool's Day jokes—such as Google MentalPlex, which

allegedly featured the use of mental power to search the web.[131] In 2002, they claimed that

pigeons were the secret behind their growing search engine.[132] In 2004, they

featured Google Lunar (which claimed to feature jobs on the moon),[133] and in 2005, a

fictitious brain-boosting drink, termed Google Gulp was announced.[134] In 2006, they came

up with Google Romance, a hypothetical online dating service.[135] In 2007, Google

announced two joke products. The first was a free wireless Internet service

called TiSP (Toilet Internet Service Provider)[136] in which one obtained a connection by

flushing one end of a fiber-optic cable down their toilet and waiting only an hour for a

"Plumbing Hardware Dispatcher (PHD)" to connect it to the Internet.[136] Additionally,

Google's Gmail page displayed an announcement for Gmail Paper, which allows users of

their free email service to have email messages printed and shipped to a snail mail address.[137]

Google's services contain a number of Easter eggs; for instance, the Language Tools page

offers the search interface in the Swedish Chef's "Bork bork bork," Pig Latin, "Hacker"

(actuallyleetspeak), Elmer Fudd, and Klingon.[138] In addition, the search engine calculator

provides the Answer to the Ultimate Question of Life, the Universe, and

Everything from Douglas Adams'The Hitchhiker's Guide to the Galaxy.[139] As Google’s

search box can be used as a unit converter (as well as a calculator), some non-standard

units are built in, such as the Smoot. A newly discovered easter egg is the spell-checker's

result for the properly spelled word "recursion". The spell-checker built into Google search

returns "Did you mean: recursion?" in a recursive link back to the same page.[140] In Google

Maps, searching for directions between places, such as Los Angeles and Tokyo results in

one direction being "kayak across the Pacific Ocean." Google also routinely modifies its logo

in accordance with various holidays or special events throughout the year, such as

Christmas, Mother's Day, or the birthdays of various notable individuals.[141] Other logo

switches are based on search terms. For instance, if the term "ascii art" (all lower-case

required) is searched, an ASCII art version of the Google logo will appear next to the search

box.[142]

IPO and culture

Many people speculated that Google's IPO would inevitably lead to changes in the

company's culture,[143] because of shareholder pressure for employee benefit reductions and

short-term advances, or because a large number of the company's employees would

suddenly become millionaires on paper. In a report given to potential investors, co-founders

Sergey Brin and Larry Page promised that the IPO would not change the company's culture.[144] Later Mr. Page said, "We think a lot about how to maintain our culture and the fun

elements. We spent a lot of time getting our offices right. We think it's important to have a

high density of people. People are packed together everywhere. We all share offices. We

like this set of buildings because it's more like a densely packed university campus than a

typical suburban office park."[145]

However, in 2005, articles in The New York Times and other sources began suggesting that

Google had lost its anti-corporate, no evil philosophy.[146][147][148] In an effort to maintain the

company's unique culture, Google has designated a Chief Culture Officer in 2006, who also

serves as the Director of Human Resources. The purpose of the Chief Culture Officer is to

develop and maintain the culture and work on ways to keep true to the core values that the

company was founded on in the beginning—a flat organization with a collaborative

environment.[149]

Google has faced allegations of sexism and ageism from former employees.[150][151]

Philanthropy

Main article: Google.org

In 2004, Google formed a not for-profit philanthropic wing, Google.org, with a start-up fund of

$1 billion.[152] The express mission of the organization is to create awareness about climate

change, global public health, and global poverty. One of its first projects is to develop a

viable plug-in hybrid electric vehicle that can attain 100 mpg. The founder is Dr Larry

Brilliant [153]  and the current director is Megan Smith.[154]

In 2008 Google announced its "project 10^100" which accepted ideas for how to help the

community and then will allow Google users to vote on their favorites.[155]

Network neutrality

Google is a noted supporter of network neutrality. According to Google's Guide to Net

Neutrality:

Network neutrality is the principle that Internet users should be in control of what content they view

and what applications they use on the Internet. The Internet has operated according to this neutrality

principle since its earliest days... Fundamentally, net neutrality is about equal access to the Internet.

In our view, the broadband carriers should not be permitted to use their market power to discriminate

against competing applications or content. Just as telephone companies are not permitted to tell

consumers who they can call or what they can say, broadband carriers should not be allowed to use

their market power to control activity online. [156]

On February 7, 2006, Vinton Cerf, a co-inventor of the Internet Protocol (IP), and current

Vice President and "Chief Internet Evangelist" at Google, in testimony before Congress,

said, "allowing broadband carriers to control what people see and do online would

fundamentally undermine the principles that have made the Internet such a success."[157]

See also

San Francisco Bay Area portal

Companies portal

Censorship by Google

Criticism of Google

Google China  – Chinese subsidiary

Google economy

Google File System  – internal distributed file system

Google logo

Google Ventures  – venture capital fund

Googlebot  – web crawler

Search engine

TrustRank

List of Google products

Google Variations

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154. ̂  Google Chief for Charity Steps Down on Revamp

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Further reading

John Battelle  (2005-09-08). The Search: How Google and Its Rivals Rewrote the Rules

of Business and Transformed Our Culture. Portfolio Hardcover. ISBN 1-59184-088-0.

David Vise and Mark Malseed (2005-11-15). The Google Story. Delacorte Press. ISBN

0-553-80457-X.

Randall Stross (2008-09-18). Planet Google: One Company's Audacious Plan To

Organize Everything We Know. Free Press (publisher). ISBN 1-41654-691-X.

Richard L. Brandt (2009-09-17). Inside Larry and Sergey's Brain. Portfolio

Hardcover. ISBN 1-5918-4276-X.

Ken Auletta  (2009-11-03). Googled: The End of the World As We Know It. Penguin

Press. ISBN 1-59420-235-4.

External links

Find more about Google on Wikipedia's sister projects:

 Definitions from Wiktionary

 Textbooks from Wikibooks

 Quotations from Wikiquote

 Source texts from Wikisource

 Images and media from Commons

 News stories from Wikinews

 Learning resources from Wikiversity

Google.com

Corporate Homepage

Official Google Blog

On the Origins of Google

Google Research

"Earliest known google website from 1998" . Archived from the original on 1998-11-

11. – archive.org

Google in Depth Archive  by The Daily Telegraph

Online museum of google logos  mostly from events and holidays

[show]v • d • e

Google Inc.

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Companies of the NASDAQ-100 index

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