Embed Size (px)
DESCRIPTION
We used our MP+ Social tool to examine all mentions of the CIPR Share This Too book during the week leading up to the launch.
Citation preview
Share This Too launch
Social media highlights
7 days to 12 pm on 10 September 2013
Contact:Darryl SpareyNew Business [email protected]: +44 (0)20 7264 4768www.precise.co.uk
2
Highlights
Share This Too7 days to 10 Sep 2013
547 mentionsMost prolific tweeter:
Craig McGill,23 tweets
Most mentioned individual:
Stephen Waddington,94 mentions
1.6 million Twitter followers reached
Most retweeted user: @CIPR_UK, 54 retweets
518 tweets
95% of mentions appeared on Twitter
Key driver: Book launch event
19 Flickr images,5 blog and 5 public
Facebook posts
3
Overview
Share This Too7 days to 10 Sep 2013
547 posts mentioned Share This Too across the seven days to 10 September at 12 pm.
95% of mentions appeared on Twitter, reaching a cumulative audience of 1.6 million followers.
Across all posts, 261 of mentions were retweets, with more than half of conversations containing original content.
Twitter95%
Images3%
Blogs1%
Facebook1%
Retweets48%Organic mentions
52%
4
3-Sep-13 4-Sep-13 5-Sep-13 6-Sep-13 7-Sep-13 8-Sep-13 9-Sep-13 10-Sep-130
50
100
150
200
250
300
Daily volume of mentions by social media type
Twitter Images Blogs Facebook (public)
Vol
ume
of m
entio
nsTrend in mentions
Share This Too7 days to 10 Sep 2013
Andrew Bruce Smith’s interactive network visualisation map of the authors and the news that Stephen Waddington had tickets available for the launch drove a spike in mentions on 6 September.
An overview of the project on the CIPR Conversation was shared nine times on Twitter, while the post on Stephen Waddington’s personal blog generated 29 tweets.
The book launch at the British Library drove the peak in mentions, with the most active hour from 7 to 8 pm as people announced their arrival on Twitter. 48% of posts mentioned the British Library and 16 used the #BLPropaganda hashtag.
5
Word cloud, hashtags & top tweets
Share This Too7 days to 10 Sep 2013
Top Hashtags
#ShareThisToo 289 uses#CIPRSM 89 uses#CIPR 38 uses#FF 28 uses#BLPropaganda 16 uses#CIPRConversation 13 uses#PR 12 uses
Most retweeted tweet
6
Most prolific Twitter users
Share This Too7 days to 10 Sep 2013
Twitter user Tweets Cumulative followers reachedShareThisToo 123 26,781CraigMcGill 23 153,917
Wadds 19 212,344Cipr_UK 19 357,527
Allthingsic 12 64,549RichardBagnall 11 27,052DarrylSparey 11 14,804MattAppleby 8 17,157KirstieLund 8 2,514KatyHowell 7 22,855Pracademy 7 19,465
ThatWilsonWoman 7 16,360AcademyKev 6 4,841
Andismit 6 22,451Gillyd07 6 636
The_Anke 6 20,318BusinessReads 6 13,668
Dantyte 6 22,849RussGoldsmith 5 5,443
AJMRoss 5 3,706Sharonodea 5 20,032Reedcara 5 710
Escherman 5 540GabrielleNYC 5 24,216
TwoFourSeven 5 12,292
164 different accounts mentioned Share This Too, with the average person mentioning the book three times.
7
Top Twitter users
Share This Too7 days to 10 Sep 2013
AcademyKev
AndiSmit
Gillyd07
The_Anke
BusinessReads
Dantyte
KatyHowell
PRacademy
ThatWilsonWoman
MattAppleby
KirstieLund
RichardBagnall
DarrylSparey
Allthingsic
Wadds
Cipr_UK
CraigMcGill
ShareThisToo
0 20 40 60 80 100 120 140
Most prolific Twitter users
Number of tweets
PRAcademy
SharonODea
The_Anke
Mlitman
MarkPack
AndiSmit
DanTyte
KatyHowell
GabrielleNYC
ShareThisToo
RichardBagnall
Chris_Norton
norishikata
Allthingsic
TheDrum
CraigMcGill
Wadds
Cipr_UK
0 100,000 200,000 300,000 400,000
Top Twitter users by cumulative followers reached
Cumulative followers reached
8
Most influential author – Stephen Waddington (@Wadds)
Share This Too7 days to 10 Sep 2013
Share This Too9
MP+ Social
This social media analysis report was produced by
Precise using MP+ Social which is unique in
providing integrated access to social media and
mainstream news and analytics in a single
timeline.
7 days to 10 Sep 2013
Thank you
