SharePoint's Social Computing Scorecard_TEC2011

SharePoint’s Social Computing ScorecardChristian Buckley

Christian Buckley, Director of Product Evangelism at Axceler

• Most recently at Microsoft

• Microsoft Managed Services (now BPOS-Dedicated)

• Advertising Operations, ad platform API program

• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration

• Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM

• At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco

• I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th wedding anniversary

My background

• Improving Collaboration for 16+ Years– Mission: To enable enterprises to simplify, optimize, and

secure their collaborative platforms– Delivered award-winning administration and migration

software since 1994– Over 2,000 global customers

• Dramatically improve the management of SharePoint– Innovative products that improve security, scalability,

reliability, “deployability”– Making IT more effective and efficient and lower the total

cost of ownership

• Focus on solving specific SharePoint problems (Administration & Migration)– Coach enterprises on SharePoint best practices– Give administrators the most innovative tools available– Anticipate customers’ needs– Deliver best of breed offerings– Stay in lock step with SharePoint development and market trends

Axceler overview

• The rise of social media• What is social media in the enterprise?• Social media inside SharePoint• The scorecard, criteria• The contenders• SharePoint 2010 Scorecard• Summary – how SharePoint 2010 stacks up

Agenda

“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable

publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues

(one-to-many) into social media dialogues (many-to-many).

It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”

Wikipedia.org

Definitions

The Social Informatics Shift

Social Informatics is the study of information and communication tools in cultural and

institutional contexts.

It is a cross-disciplinary focus on usage patterns, and is a blend of sociology, anthropology, psychology, technology and business perspectives,

examining the changing way in which we do business.

(Wikipedia)

Btw, the word “app” was just made “word of the year” 2011

The Social Informatics Shift

The History of Social Media

Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/

Bulletin Board Systems (BBS’s) – (1979 – 1995)

http://www.watson.org/~robert/star-lit/wwiv/

The History of Social MediaCommercial Online Services

(1979 – 2001)

http://socialmediarockstar.com/history-of-social-media

http://socialmediarockstar.com/history-of-social-media

What is Social Media in the Enterprise?

The Dawn of the Word Wide Web – 1991


IRC, ICQ and Instant Messenger


P2P – BitTorrent – and “Social” Media Sharing


Social Networking & Social News Websites



The Real-Time Statusphere & Location-based Social Web (2008 – ???)

97 9899 00

01

02

03

04

05

06

SixDegrees.com

LiveJournal

Ryze

FriendsterFotolog

LinkedInMySpaceTribe.Net

XingLast.fm

OrkutFlickr

FacebookDodgeball

YouTubeXanga

NingYahoo360

Bebo

WindowsLiveSpacesTwitter

The Future of Social Media

1. Community management tools2. Open identity3. Microblogging4. Social CRM5. Enterprise applications gaining a social layer6. Activity streams7. Social search, analytics, and filtering8. Enterprise social media workflow9. Automated compliance monitoring10. Next-generation unified communications

Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224

Emerging Enterprise Technologies

http://blogs.zdnet.com/Hinchcliffe/?p=1224

http://blogs.zdnet.com/Hinchcliffe/?p=1224

• Ease of Entry – Internal, External

• Discovery (expertise, interests)

• Contextual Search

• Enterprise Content Management (workflow, business process management)

• Building Communities – External Focus

• Team Collaboration – Internal Focus

• Real-Time Connections

• Cost

• Extensibility

The Scorecard / Criteria

• Facebook• Ning• Yammer• Salesforce• Google docs

• Jive• Box.net

The Contenders

Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net

Facebook


Facebook

• Moderation and privacy controls• Microblogging• Activity feeds• Photos and videos• Real-time chat• Groups / discussion forums• Advertising• Events• Blogging• App store

Facebook

Features Scorecard• Ease of Entry – Internal F, External A• Discovery B-• Contextual Search D• Enterprise Content Management D• Building Communities A-• Team Collaboration F• Real-Time Connections A• Cost A• Extensibility D-


Ning

An online platform for people to create their own social networks.

Launched in October 2005 by Marc Andreessen and Gina Bianchini


Ning


Ning

• Branding and visual design• Moderation and privacy controls• Activity feeds• RSS feeds• Photos and videos• Real-time chat• Groups / discussion forums• Events• Blogging• App store with tools for YouTube,

LinkedIn, Facebook, Google Apps

Ning

Features Scorecards• Ease of Entry – Internal C, External B+• Discovery C• Contextual Search F• Enterprise Content Management F• Building Communities A• Team Collaboration C+• Real-Time Connections C+• Cost B• Extensibility C


Everyone I follow within my org

Threaded FB like discussions

Post a Status

• Enterprise social networking• Secure collaboration with internal and

external people• Search archives of messages/profiles/tags• Mobile app

Yammer

Features Scorecards• Ease of Entry – Internal A, External F• Discovery C• Contextual Search C• Enterprise Content Management F• Building Communities C• Team Collaboration D+• Real-Time Connections C• Extensibility F


Post a Status

Threaded FB like discussions

Messages/Alerts

CustomDashboard

• Real time feeds• Sales visibility• Activity Stream• Collaboration• Manage & track campaigns• Complete customer profile• Improved marketing efforts

Salesforce

Features Scorecard• Ease of Entry – Internal A, External F• Discovery B• Contextual Search D• Enterprise Content Management C+• Building Communities D• Team Collaboration D• Real-Time Connections C• Extensibility F

Documents

• Worldwide document collaboration• Real time amendments• Document Chat

Google Docs

Features Scorecard• Ease of Entry – Internal A-, External B• Discovery F• Contextual Search F• Enterprise Content Management C• Building Communities F• Team Collaboration B+• Real-Time Connections B• Extensibility F

JiveJive is a Social Business Software platform -- a web-based application for creating online communities that incorporates a broad range of features found in social networking software, community software, and collaboration software.


Set up “observations” about companies, competitors,

events, products, etc

Publish your observations

Interact with others about your observations, allow people to connect ideas

and solutions

Create or join communities around products, markets,

ideas and align/connect your observations

Track metrics and activity around those markets


Create agents to listen to social media

networks and find relevant information

Organize how you will view the results

of your agents


Organize how you will view the results

of your agentsIdentify opportunities to improve customer issues

Automate your ability to post to the social

networks

• Social media monitoring tools• Branded public communities• Team collaboration tools• Social CRM• Customer support accelerators• Network / expertise discovery• Metrics, usage patterns, network data• Integration with SharePoint• Uses OpenSocial API• Microblogging, IM, presence awareness

Jive

Features Scorecard• Ease of Entry – Internal A, External A• Discovery A• Contextual Search A• Enterprise Content Management B-• Building Communities A• Team Collaboration B• Real-Time Connections A• Cost C• Extensibility B


Choose Access Type

Comment/Tag this box (folder)

Ongoing commentsTask Pane

• Collaboration using a familiar file structure• Sync desktop files to a box• Mobile app• Permission management• Integrated file viewer• Discussions and commenting

Box.net

Features Scorecard• Ease of Entry – Internal B, External A• Discovery C• Contextual Search D• Enterprise Content Management F• Building Communities F• Team Collaboration C• Real-Time Connections D• Cost B• Extensibility D




• Managed Metadata Service• Advanced routing (w/metadata)• User profiles (My Sites)• Status updates/activity feeds• Knowledge mining• Bookmarks (replaces My Links)• Feedback/rating• Note board (Wall)• Podcasting kit• Social tagging• Expertise tagging• Wikis• Share & Track tab• Individual and team blogs• People and social search

SharePoint 2010Features Scorecard

• Ease of Entry – Internal A+, External C• Discovery B+• Contextual Search B+• Enterprise Content Management B+• Building Communities C• Team Collaboration A• Real-Time Connections B• Cost D• Extensibility A

• SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on broader enterprise needs

Final Scorecard

What users are asking for

• Your team wants to build out a Facebook-like social networking solution on your intranet.

From the SharePointProMag.com article How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements

http://www.sharepointpromag.com/article/sharepoint/How-SharePoint-2010-Stacks-Up-to-Your-End-User-Social-Media-Requirements



The SharePoint Solution


• Your team wants to build an intranet version of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.


Twitter feeds to your MySites or Team Sites using an XML Web Part (as illustrated here by SharePoint MVP Randy Drisgill).

http://blog.drisgill.com/2009/04/using-xml-web-part-to-show-your-twitter.html


• Your team would like to access critical content and applications through their personal devices.


(image shared by Arpan Shah, Microsoft)

http://blogs.msdn.com/b/arpans/archive/2010/04/09/sharepoint-workspace-2010.aspx

Final thoughts

• Identify business gaps that can be filled by social features

• Ensure a cultural fit for these new features

• Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders.

• Christian [email protected]+1 [email protected]

Contact me

mailto:[email protected]

http://www.buckleyplanet.com/

Technology

SharePoint's Social Computing Scorecard_TEC2011