C R E AT I N G A N D M A I N TA I N I N G A P R O D U C T R O A D M A P

S H E H A C K S A T X S T U D Y H A L L

@ J E S L O W R Y

• UX Researcher

• Service Designer

• Customer Experience Specialist

• Founder of SheHacksATX, SheDesignsATX, Velma Magazine & Key to the Street

W H AT I S A P R O D U C T R O A D M A P ?I N T R O D U C T I O N

W H Y D O Y O U N E E D A P R O D U C T R O A D M A P ?

• Easily communicate development goals with entire team.

• Avoid “scope creep”.

• Keep priorities front and center.

• Starting point for story cards.

S T E P 1 : G AT H E R I N F O R M AT I O N

• What problem does the product solve?

• Who will use this product?

• What are they top three tasks performed by most users?

S T E P 2 : I N V E S T I G AT E O P T I O N S

• What existing services can I utilize?

• What do I need to build from scratch?

• What can I afford now?

• What can I afford later?

S T E P 3 : S E R V I C E D E S I G N

• How does my product act as a service?

• What happens in the front and back of house to deliver my service?

• What is the process flow for each task?

S T E P 4 : I D E N T I F Y I N G S C O P E

• Do I have all of the technology experts necessary to build my product?

• What are the costs?

• What are the priorities?

• What are the timelines?

C O N C E P T U A L I Z I N G T H E R O A D A H E A DS T E P 5

S T E P 6 : P R O D U C T L I F E C Y C L E

• Software becomes obsolete.

• Technology changes.

• Customer needs change.

• Eventually your product will need an overhaul or be replaced entirely.

S E R V I C E B L U E P R I N TR E S O U R C E S A N D A S S E T S

P E R S O N A SR E S O U R C E S A N D A S S E T S

Top Priorities Keeping the wife and kids happy is James’ mission in life. He wants them to have everything they need.

Providing his girls with outdoor experiences is important to James. He wants them to connect to the natural environment. Family camping trips are a regular activity all year round.

JAMESARB 4x4 Accessories - Persona 1

Location & Work:Melbourne, VictoriaFactory Engineer$95,000/year

I’m a huge fan of the way the ARB bull bar looks on the Toyota Tacoma's. Unfortunately they're a little pricy and I'm having a hard time talking my wife into it. My truck has factory fog lights, so adding the fogs from ARB is more of an expense. Guess I'll just start skipping lunch when I'm out on patrol, and save up for 72 weeks... Great product! Can't wait to get mine.”

Age & Status: • Male• 41 years old• Married• 2 kids

Personal Moto: “Happy wife, happy life.”

Needs to be Challenged James isn’t the type to sit around or wait for something to happen. He’s always busy and active.

He enjoys understanding how things work. As a kid he took a carburator apart on his bedroom floor to his mother’s dismay.

He never takes short cuts and takes pride in quality work.

Seeks AdventureJames has always looked to the outdoors for inspiration and escape. He grew up north of Melbourne near the Yarra Ranges riding dirt bikes.

These days, James doesn’t take too many risks and he sold his dirt bike. But the same adventurous spirit lives inside him - even if he’s just a spectator.

Mission

James would like to take his family on trip across Australia. He’d like to take his girls and his in-laws on a 2 month off-roading journey.

He spends 2-3 hours per week researching ideas for the trip. He wants to find locations off the beaten path.

“

Devices: iPad, Windows Desktop, Samsung Mobile

U S E R F L O W SR E S O U R C E S A N D A S S E T S

S T O R Y B O A R D I N GR E S O U R C E S A N D A S S E T S

KTTS Service Roadmap: Beta 1

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

v1, 2014

Mar

ketin

gD

evel

opm

ent

KPI

CRM

Gather user perceptions

and expectations

Beta partner(s) acquired

Lock down beta

partner(s) White Paper

Released

Soft Launch Promotion

Pilot 1

Global Release (Walk 21 Sydney)

1,000 Actively Engaged for

Pilot 1

2,500 local residents registered

Case Study Released

100 active local citizen-created

projects

10,000 local residents registered

Get Satisfaction Setup as CM

Tool

Survey Monkey to Collect UX

Feedback

Users invited to participate in Beta 2 testing

Register & Create Projects

Project Analytics & Reporting

Project Moderation &

Custom Settings

NFC Chips & Twilio Integration

Camera Integration

Updated Icons & Design Tool

Features

Lifestyle Blog

Facebook App

Prod

uct

Feat

ure

Responsive Website v2

Android App

iPhone App

Responsive Website v3

Targeted Newsletter

ii. Explore- integrate with Google Maps

- browse by country, state/ province, city, street

- connect users via their location - how to screen

i. Get Photo- configure database

- how to screen- capture photo

- label, add story & keyword tags- save project

iv. My Profile- integrate with Facebook

- register a profile- manage photos and designs and

favourites - how to screen

iii. Design- create layers saved to photos

- objects to drop onto layer- sketch tools to draw onto layer

- how to screen

v. Community- connect user to online network(s)- create groups for design projects

- collaborative features for peer to peer support and co-design

- manage collaborative projects- how to screen

Product Roadmap

A N Y Q U E S T I O N S ?