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The session will cover the trends regarding mobile Web usage from all around the world. We will look at what websites and handsets people are using to access the mobile Web around the world, how popular mobile browsers work, and what you can do make sure your sites are ready for the mobile Web.
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How people are using the mobile web?
Shwetank DixitOpera India
About me
• Web Evangelist, Opera
• Developer Relations Group - Opera
• Web Standards and Accessibility Movement
• Member, WaSP-ILG
What is the mobile web?
What is the mobile web...
• Just one web
• The second most important thing...
It’s about this...
And this...
And even this...
And of course, this...
Mobile Phones have evolved...
So have mobile browsers...
Evolution
• So has has the mobile web
• Mostly because mobile browsers have evolved to show the ‘full web’ instead of watered-down WML of yesteryears.
State of transition
• WML
• Mobile only sites
• Desktop like experience on mobiles
How Opera Mini Works
What does that enable?
• This proxy server allows us to gather large amounts of data on mobile web usage.
• Every month we release this data publicly in our ‘State of the Mobile Web Reports’.
• Nearly 30 Million people worldwide using Opera Mini currently.
People are consuming more web content using mobiles than ever.
USA
Top Websites (USA)1. Google.com
2. Facebook.com
3. Myspace.com
4. Yahoo.com
5. Wikipedia.org
6. Youtube.com
7. My.Opera.com
8. Cnn.com
9. Accuweather.com
10. NYTimes.com
Top Handsets (USA)1. BlackBerry 8330 ("Curve")
2. Samsung SPH-M800 ("Instinct")
3. BlackBerry 9000 ("Bold")
4. LG CU920 ("Vu")
5. BlackBerry 8310 ("Curve")
6. Samsung SPH-M810 ("Instinct S30")
7. BlackBerry 8320 ("Curve")
8. BlackBerry 8130 ("Pearl")
9. BlackBerry 8900 ("Curve 2")
10. BlackBerry 9530 ("Storm")
The United Kingdom
Top Websites (UK)1. Facebook.com
2. Google.com
3. Yahoo.com
4. BBC.co.uk
5. Live.com
6. Wikipedia.org
7. Youtube.com
8. Bebo.com
9. My.Opera.com
10. eBay.co.uk
Top Handsets (UK)1. LG KC910 ("Renoir")
2. Nokia 6300
3. LG KE970 ("Shine")
4. Sony Ericsson W910i
5. Samsung SGH-G600
6. Nokia 6600s
7. Nokia 6500s
8. Sony Ericsson K800i
9. Samsung U600
10. Sony Ericsson C902
China
Top Websites (China)1. Kong.net
2. Baidu.com
3. Google.cn
4. Sina.com.cn
5. Xiaonei.com
6. qq.com
7. Sohu.com
8. Hao123.com
9. Operachina.com
10.Taobao.com
Top Handsets (China)
1. Nokia 5000
2. Nokia 7100s
3. Nokia 5130
4. Nokia 5220
5. Nokia 6300
6. Nokia 7310c
7. Nokia 7610s
8. Nokia 6120c
9. Nokia 5300
10. Nokia N70
India
Top Websites (India)1. Google.com
2. Orkut.com
3. Songs.pk
4. Yahoo.com
5. Facebook.com
6. Wikipedia.org
7. Youtube.com
8. My.Opera.com
9. Peperonity.com
10. Zedge.net
Top Handsets (India)1. Nokia N70
2. Nokia N73
3. Nokia 3110c
4. Nokia 6300
5. Nokia N72
6. Nokia 3500c
7. Nokia 6233
8. Sony Ericsson W200i
9. Nokia 5310
10. Sony Ericsson K750i
Trends (India)• Male:Female ratio
is the worst!
• Search is big, especially Google
• Social Networking is big as well
• People interested in Gaming, Music and Video
African Continent• Last year saw 180% growth in usage
• Zambia and Swaziland using Opera Mini simulator on desktop, to access sites!
• South Africa and Nigeria lead the way for mobile Web usage, followed by Egypt, Kenya and Libya.
• Nokia and Sony Ericsson dominate, however, Samsung has most popular phone for Zambia, Namibia and Gabon used by Opera Mini users.
South East Asia• Often conflicting region, with Singapore
having very high broadband penetration rates, and cambodia having very low
• Lack of proper broadband in some countries led to burst of mobile browsing
• Heavy users often opt for the latest phone model that comes with 3G
• Mobile operators to offer fixed-rate 3G packages
Middle East• In the Middle East, among mobile Web
users, Google is the dominant player in the search engine space, followed by Yahoo! and Live.
• Iran, Saudi Arabia and Israel are the countries with the most page-view traffic in the middle east, respectively.
• Nokia handsets continue to be dominant in the Middle East, with Sony Erricson as distant second.
Global Trends• Developed countries using Blackberrys and
Sony Erricsons and High-end Samsungs
• Nokia is dominant in developing countries
• Yet, everyone visiting the same sites (or same types of sites)
• Search is big, especially Google
• However, in certain markets, Google is second to other localized search engines
• People interested seeking info, connecting with friends and passing the time
Global Trends: Categories
1. Information retrieval (search engines, weather info, news)
2. Social networking
3. Transactions
4. Lesiure
5. Communication (email, twitter)
Challenges to adoption: India
• GPRS data plans: Lack of information and misconceptions
• Literacy and language barrier
Challenges....
• Bad development techniques
• Opera Web Standards Curricullum - Get the basics right
• Opera.com/WSC
Challenges for developers...
• Different screen sizes
• Limited data plans
• Out in the sun: keep in mind proper contrast
• Mobile Web 'Shared Experiences' document
• Read W3C Mobile web best practices
• W3.org/TR/mobile-bp/
Links
• Opera Mobile Web Report : Opera.com/mobile_report
• Or just Google "mobile web report"
Shwetank Dixit
• shwetankdixit.com
• twitter.com/shwetank
Cheers!
Image Credits• Flickr Username: Plutor
• Flickr Username: stuckincustoms
• Flickr Username: santoshdawara
• Flickr Username: gauri_lama
• Flickr Username: beatbull
• Flickr Username: stephansphotos
• Flickr Username: seandreilinger
