overviewSe aida74vN

what iS Seo why Should we do it ?Seo is the practice of improving

(on-page Seo) and promoting (off-page Seo) a website in order to increase the number of visitors the site receives from search engines. the majority of web traffic is driven by the major commercial search engines - Google, Bing and yahoo. although social media and other types of traffic like forum, links trading... can generate visits to our website, search

engines are the primary method of navigation for most internet users. the biggest advantage of Search engines (SE) is they provided targeted traffic - potential clients who are looking for exactly what is offered.

So much that Seo is generally considered the most effective method of modern inbound marketing, at least when it comes to conversion rate from the same pool of attracted audience.

For organic search - which means

search result is impartial, non-affected by

Paid ads - the 1st position got average of

36.4% of clicks through from users. Total of

the top three likely got 41-55% of clicks. A

massive skew in favor of the very best SEO

performers, the 1st rank will get as much as

18 times more clicks than the 10th rank (still

on first page).

CliCk through rate by Position in searCh engine result Page

what iS the tarGet oF Seo ?The first and also one of the most frequently questions about SEO is “why don’t we use Seo directly for our sale/business website?”. answer: it’s entirely possible. Just not effective and sometime can bring more harm than good.

SEO works on the sole principle of attaining as high as possible positions in Search engine result Pages (SerP) whenever users entered search queries. To do that we target certain search queries and use them to create keywords for SEO campaigns. But keywords must be placed within contents. advances in algorithm of Search Engines make sure that website with only keywords and no relevant, unique content (typical for a commercial sale website) will be lowered ranking in SERP - to the point of completely removing the punished website out of SerP at least for a period along with the lost of domain authority. Mistakes when doing off-page Seo may result in the same punishment. a truly disaster if a company relies on its website to do business. to protect sale sites,

the widely accepted way of Seo is by using a layer of buffer websites between our sale/business and Seo operations, the effort will be concentrated on those websites - called MoneySites or MarketingSites.

even better, along with being flexible in design and content within targeted languages or customers, MoneySites masked as news services, specialized blogs... will maintain a sense of impartiality, an objective point of view to audience. they will be big helps in converting potential viewers to paying customers.

The better (and definitely more prefer in modern Seo) route is focus our Seo effort on our own MoneySites, then using MoneySites’ advantages in high authority, high search result position to close the sales,

the reason:

how Could we do

Search engines are answer machines. when a user search for anything online, the search engines will scour their entire database and do two things: determine which results are supposed to be relevant to the searcher’s query, and then rank those results in order of perceived usefulness. it is both “relevance” and “importance” that the process of Seo is meant to influence.

today, modern Search engines highly favor result that they think users would appreciate and find it useful - thus the raise of “importance” or “authority”. if a Search engine can find thousands of pages with same relevance to one search query, pages that are deemed most important, got most authority will be placed at the top of the pile.

how

Search eNGiNeS calculate the raNkiNG oF a SerP

42%

The backlinks building factor (both Page Level and Domain Level) is responsible for about 42% - biggest percentage in all. after all, the quantity of backlinks and their accumulated authority still hold the most important position in Seo.

25%

The keyword factor (both Page and Domain Level Keyword Usage) is responsible for about 25%. Pages and Domains that matched exact or partly with queries will be treated quite favora-bly by Search engines.

11%

the technical factor ( both Page and domain level keyword ag-nostic Features), things don’t related to keyword or links at all like load time of the server is responsible for about 11%. website being hosted at slow server, Pages that render slowly will be view less favorably.

6% The traffic factor (only at Page Level) is responsible for about 6%.

14%The Social and Branding factor (how good at social networking the page content, how good is the domain brand) is responsible for about 14%

Step 1

An author published a content that is unique and valuable to audience on a page at his website - this page called A. Of course, this content have targeted keywords and the affiliate link to a final destination - a sale/business site. Search Engines’ robot indexed A and understood that A got the relevant content and keyword.

Step 2

Many viewers found the content useful, valuable and talked about it in various places around the internet (blogs, social networks, discussion forums...) - this big group are called B. Those posts in B-group contained backlinks to the original con-tent at A. Each backlink is a vote of authority from a B website for A.Vote are not equal in authority because websites are not equal in their fame and importance. So a backlink from a well known site with very high PageRank will hold more weight than backlinks from 100 low profile, obscure websites.

Step 3 website a received many votes. with time, a will become more important, have more authority in Search engines’ view.

Step 4

Users searched using a query with keywords in A. Search Engines looked at its database, took out A’s index and compared many results from hundred of differ-ent websites and decided that A have got both properties: “relevance” (keyword and content) and “importance” (authority from votes). A got the top position in Search Engine Result Page. Users click through to A, users read on, clicked on affiliate links to go to business sites. Sales happen!

analysis

• A is good, very natural and will be loved by Search Engines. Yet the whole pro-cess requires: • A unique, valuable content that is hard and often expensive to created. If not, the content will be ignored, the route is dead early.• Time! Even if we got the appropriate content, it may well take a very lengthy period for Step 2. to bring in considerable result.

the underlying logic, the natural life of any good content in the internet is mostly like this:

MaNual BackliNk BuildiNG(traditioNal Seo)

Step 1we do exactly as the Step 1 above. onPage and content optimization techniques applied at this stage to make sure we got the right content, right keywords. We got a URL of the newly published content on our MoneySite.

Step 2

we promoted the url using automated softwares for this job at different sites structured into tier-1 (high authority) and tier-2 (low authority). Posts used in this process will be automated as well. Link building softwares will create backlinks that transfer link juice (authority vote) follow this principle: low authority pages votes for high authority pages, high authority pages votes for MoneySite. this way, no page will have too many backlink that risks being discovered.

Step 3 Will happen naturally like . Nothing changes here at all.Step 4 Will happen naturally like . Nothing changes here at all.

analysis

this way of Seo is widely accepted as the best way, through precaution steps must be made in order to appear genuine to Search Engines. Benefits are many:• It’s much cheaper and easier to procure satisfied contents. The content just need to be acceptable, not exceptional to works well. • It’s quicker, flexible and much cheaper than doing manual link building. In one 24 hours period, the roughly estimated number of backlinks created with one server is 10,000 and can be easily increased to much higher scale. In contrast, a quick and effective man can only create about 250 backlinks working nonstop on a 8-hour shift. Factor in the labor of Seo specialist, the cost difference is still a massive 20 times.

The SEO strategy we use is quite natural and closely follows the route that Google recommends. the only differences are in Step 1. and Step 2.

autoMated BackliNk BuildiNG(ModerN Seo)

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