Simple SEO Guide: How to Keep Your Rankings After a Major Website Overhaul

Change is a wonderful thing. It’s demonstrative of one’s ability to grow and adapt when faced with new technology and changing needs. It may be time to launch some huge changes on your website, but don’t get too eager just yet.

If you don’t implement these changes correctly, you risk significantly damaging your current SEO standing. If you want to stay on your current successful trajectory, you’ll need to make some considerations regarding how you intend to do so.

Never Stop CrawlingSince this is your second go around with SEO, you’ve probably crawled your site a lot. After you redesign, you need to start the process from the ground up. URLs are inevitably going to change, and in the eyes of a search engine, this means they will have fallen off the face of the earth.

Optimize For MobileIn some instances, it’s better to roll out a mobile overhaul first. If Google doesn’t view you as mobile friendly, it isn’t going to keep you in good standing. More people than ever use their smartphones to access the internet, and that number is only going to grow.

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