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12 July 2011 / Galway
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Sioc tactics
image from tinyurl.com/siocshock
lecturer at Nui galway
Engineering and
informatics
Researcher at Deri, nui galway
Founder of new tech post
• socialmedia.net blog
• Galway-based publisher of stories focused on emerging, cutting-edge, innovative technologies
• 4000 readers in March -> 9000 readers in May 2011
• Partners: IIC (San Jose) • Newtechpost.com
Co-founder of Boards.ie
• Ireland’s largest discussion forum site
• 2.25 million visitors/month
• Irish people seeking information, or just chatting about sports, TV, politics, health, whatever
It's the social objects we create…
• Discussions • Bookmarks
• Annotations • Microblogs
• Multimedia
…that connect us to other people
Social media sites are like data silos
image from pidgintech.com
Many isolated communities of users and their data
image from pidgintech.com
Need ways to connect these islands
image from pidgintech.com
Allowing users to easily move from one to another
image from pidgintech.com
Enabling users to easily bring their data with them
image from pidgintech.com
Data silos Can be linked via semantics
Social Semantic Web
Two-way street: semantic web can help social web, vice versa • Can Use semantic web to describe people,
content objects and the connections that bind them all together so that social sites can interoperate via semantics
• In the other direction, object-centered social websites can serve as rich social data sources for semantic applications
image from tinyurl.com/highway2
Sioc = frost (gaelic)
image from tinyurl.com/siocfrost
Semantically-Interlinked Online Communities (SIOC)
• Goal of the SIOC ontology is to address interoperability issues on the Social Web – sioc-project.org – W3c member submission in 2007
– SIOC has been adopted in a framework of 100 applications or modules deployed on hundreds of sites
– Web 2.0, enterprise info integ, HCLS, e-gov
image from tinyurl.com/friendship2
The steps taken
1. Develop an ontology of terms for representing rich data from the Social Web
2. Create a food chain for producing, collecting and consuming SIOC data
3. As well dissemination via papers about SIOC, provide docs and examples at sioc-project.org
Some of the SIOC core ontology classes and properties
First attempt (foaf galway workshop 2004)
image from tinyurl.com/orionw
Sioc can be used to...
• ...provide a layer of rdfa metadata from a social website, e.g. to enhance search results
• ...get a Complete representation/xml dump of a social website (export, import)
• ...be a native format for social websites
• ...do other stuff; just imagine
Sioc food chain
Some applications using sioc
Growth of sioc apps (bojars)
28
From October 2009
RDFA in drupal 7
• Drupal cms used by 1 percent of all sites
• drupal 7 released in january, semantic web support built-in:
• Rdfa (sioc, foaf, dublin core, skos) data for blog posts, forums, etc.
• Video at www.semantic-drupal.com
image from tinyurl.com/drupaper
Rdfa on newsweek.com
OGP in RDF (FOAF, DC, SIOC, GR)
An ontology stack for the social semantic web
Distributed
Architecture
www.Smob.me
dissemination
Sioc survey (1)
Sioc survey (2)
37
boards.ie SIOC data competition