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HOW TO MANAGE YOUR BRAND’S SOCIAL MEDIA CHANNELS IN 60 MINUTES PER WEEKJune 18, 2012
created for the Summer Fancy Food Show
strive to create community
© pmg public relations 2012
studies show…
Best time to post to social media channels for brands is around meal times
To make an impact on Twitter, you must tweet a minimum of three times per day – every day.
As a brand, you should update Facebook between three and four times per week. Responding to user generated content is in addition to this.
© pmg public relations 2012
be selective
Think strategically about your social media channels. Have a game plan.
Do not spread yourself thin – use only the channels where your customers are.
© pmg public relations 2012
FOCUS!!!!
create an editorial calendar
© pmg public relations 2012
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use a social client to schedule
© pmg public relations 2012
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Create content that people want to share.
be a content creator
© pmg public relations 2012
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Blogs do not have to be long. Write about content that your audience
cares about. Write about what you are an expert on.
listen and engage
© pmg public relations 2012
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thank you
