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Wireless Broadband Alliance Carrier Wi-Fi Summit - Mobile World Congress 2014
Citation preview
Maveredis Rethink Birdstep & FOGG
Workshop
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
WiFi Offload : Key Trends
Caroline GabrielResearch Director
Maveredis Rethink
Copyright © Maravedis Inc 2014.
© Copyright 2013 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
“The biggest change will be one that
people won’t even realize has happened
– a whole new customer experience enabled by
ubiquitous mobile broadband access”
February 2014
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
The need for multiple networksThe mobile data challenge
Copyright © Maravedis Inc 2014.
Operators must invest to handle 13fold rise in mobile data
With conventional technology, 4G capex will outrun revenue at least until 2017
LTE not enough on its own – a new way to build networks is needed with Wi-Fi and HetNet 2013 2014 2015 2016 2017 2018
0
20
40
60
80
100
120
140
160
180
200
Capacity investments Data revenues
$bn
Operator predicted capacity capex vs revenueSource: MOSA, MaRe survey 65 carriers
February 2014
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
From offload to the full HetNetCarrier strategies and trends - MNOs
Copyright © Maravedis Inc 2014
www.maravedis-bwa.com
22% of new capacity comes from WiFi in 2013
Down to 20% in 2018 as carriers integrate WiFi in their own networks
75% of MNO small cells to integrate WiFi by 2018
Key MNO uses Data offload Differentiated QoS levels First step to small cell layer
(eg O2) Location and presence
% of new mobile data capacity MNOs expect to gain from various techniques in 2013 and 2018Source Maravedis-Rethink operator survey
New s
pect
rum
LTE u
pgra
des
Wi-F
i offl
oad
Small
cell
s inc
Wi-F
i
Flexibl
e ne
twor
ks
CoMP
0
5
10
15
20
25
30
35
2013 2018
% o
f ne
w c
apac
ity
February 2014
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
Advances during 2013 make WiFi more viable in the carrier networkEnablers
Copyright © Maravedis Inc 2014.
www.maravedis-bwa.com
Standards NGH Passpoint
Interoperability Work with 3GPP and
CableLabs Multimode devices proliferate Common core platforms
Development of integrated WiFi/cellular small cells
Evolution of device ecosystem New WiFi standards Deployment of small cells with integrated WiFi
Source:: Maravedis-Rethink RAN Service
2013 2014 2015 2016 2017 20180
5,000
10,000
15,000
20,000
25,000
30,000
35,000
142 5571,718
4,588
9,912
16,095
Wi-Fi/cellular Cellular only Total
,000
un
its
February 2014
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
Rise of integrated networks will change economics of mobile operators
Convergence with Wi-Fi
Copyright © Maravedis Inc 2014.
www.maravedis-bwa.com
Spectrum challenge Wi-Fi offload imperative New unlicensed options
Catalysts Integrated Wi-Fi LTE-A eg eICIC ‘5G Wi-FI’
February 2014
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
8
www.maravedis-bwa.com
Copyright © Maravedis Inc 2013.
www.linkedin.com/in/cgabriel
www.twitter.com/maravedis
MaravedisRethink
http://www.maravedis-bwa.comhttp://www.rethinkresearch.biz/
+44 207 450 1230
(514) 313-5656
Caroline Gabriel, Research Director
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
Speaker Introduction
Lonnie SchillingCEO Birdstep Technology
Anders PålsCo-founder of FOGG
© Copyright 2013 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
In a perfect world…The Experience Continuity Concept
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
A new offering with Experience Continuity
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
What is more important to operators - Intelligent
Network Selection or Data Offload?
Which operators/service providers do you think
understand the value of Experience Continuity and
why?
What does "Always Smartest Connected" actually mean
for the user's device?
Beyond the HP example, what markets & customers
will benefit from the Birdstep/FOGG joint
solution?
Workshop Discussions
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
SmartGrowth 2014
Download our Whitepaper OTT Services & Intelligent Network Selection at www.birdstep.com
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
More Information?
Listen to us speaking at:WiFi Offload Summit in Johannesburg May 8th 2014
Listen to us speaking at:WiFi Offlload Summit in Palo Alto, USJune 18-19
Listen to our Webinar with Fierce Wireless : http://event.on24.com/r.htm?e=736548&s=1&k=5C9A41B8E8DB1131FFF599E618722C47