Smartphone Applications

Smartphone Applications

So it’s no surprise that mobile applications have

taken such a prominent position in the plans of many

brands and businesses. The two way flow of data and

content on the move has opened up opportunities for

new products and services as well as more efficient

and convenient ways of interacting and servicing

customers, for deepening engagement or simply to

create awareness and attention.

With the iPad blurring the lines of the applications

into the browser, where do they now sit, and how

should brands approach the development of mobile

applications? We think there are three considerations

business should focus on right up front.

Why are we creating this application? The market has moved beyond brand vanity and being there just

because others are. There needs to be genuine need for the app,

that it solves a particular problem for the brand and the customer.

There has to be a reason for this to be on the mobile, and a reason

for it to be offered by your brand.

Who is it for? We need to know who is going to use it, how and when. As ever

insight into the needs, behaviours and usage patterns of the target

audience is essential.

How are we going to do it?Should this be a native application, or a web application optimised

for mobile use? Does this need to be cross platform? How are we

going to manage and maintain it? DIY or agency approach? The

latter, to date, has been technology led; however as applications

become less novelty and more business critical a wider mix of

skills is needed.

Jeremy Baldwin Director

Agree/Disagree? Let Jeremy know: [email protected]

To find out more please call 01202 669090 or visit brightblueday.co.uk

For most of us the smartphone is now firmly stitched into the fabric of our everyday lives. For many it’s become the device of choice. For a whole new generation it always has been.

ANALYSIS &EVALUATION

SCOPE

SPECIFY

DEFINE

PROTOTYPE

DESIGN

DEVELOPMENT& INTEGRATION

ACCEPTANCETESTING

SUBMISSION

DEPLOY &MEASURE

The process for developing an application

Technology

Smartphone Applications