Upload
smith-micro
View
109
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Why Smith Micro? Proven- Successfully deployed by global companies for more than 30 YEARS. Innovative- Patented technologies in connectivity, communications and device management are brought together to create customizable mobile platforms. Flexible- Revenue share and savings-based business models allow quick, easy start up and rapid ROI. Market Leading- Driving industry standards for interoperability while bringing commercial solutions to market before the competition.
Citation preview
Simple, Secure, EnhancedMobile Experience
Smith Micro OverviewJanuary 2014
RICH HERITAGEWireless, Het-Net
Connectivity
About SMITH MICRO
DEEP EXPERTISEPolicy on Device,
Platform Integration
CARRIER-GRADE SOLUTIONSPremium Apps & Hosted Services
Connection Manager clients deployed
100 M+Wi-Fi
connections enabled DAILY
12 M+
1 Billion+Messages delivered via
SMSI Cloud QUARTERLY
CO
NTRO
L
CO
NN
ECT
CAPITALIZE
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 2
Wireless & Mobility SOLUTIONS
Simple, Secure Connectivity
Optimize & Protect Resources
Create New Business Opportunities
CO
NTRO
L
CO
NN
ECT
CAPITALIZE
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 3
Ease of Use
High-Value, Engaging Apps
END-USERS
Reduced Costs/Risk
ENTERPRISES
Greater Control
Faster Time to Market
Higher Customer Satisfaction
OEMs
More Revenue/Relevance
Best Quality of Experience
OPERATORS
END CUSTOMER
S
VALUE Across the Ecosystem
CO
NTRO
LCO
NN
ECT
CAPITALIZE
PROVIDERS
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 4
CONNECT with
M2M Advantages
• Multi-mode Connectivity
• Least-cost & QoS based Routing
• Security & Authentication
• Data Compression
• Performance Reporting
Operator Advantages
• Billing Integration
• Usage Metering & Alerts
• Diagnostics/Self Help
• Custom Branding
• Performance Reporting
CapitalizeCO
NTRO
L
CAPITALIZE
CO
NN
ECT
Efficient, Multi-Platform Connection Management
OTT or Embedded Apps & Middleware
Policy Management & Analytics
Enterprise Advantages
• Secure, Seamless Connections
• Mobile VPN
• Configuration Lockdown
• Usage Metering
• Performance Reporting
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 5
Data connection via private Wi-Fi
Session continues over 3G/4G
Transition securely to public Wi-Fi
Operator Advantages:• Reduce Network Congestion Caused
by Mobile Data Traffic
• Wi-Fi Offload & LTE On-load
• Preferred Roaming/Least-cost Routing
• On Device Policy Enforcement
Enterprise & M2M Advantages:• Reduce Telecom Expenses with Secure
Wi-Fi Usage
• On Device Policy Enforcement
• OTA Software & Firmware Updates
• Extensible Platform & SDK
CONTROL withIntelligent Policy-on-Device for Optimal User Experience
CapitalizeCO
NTRO
L
CAPITALIZE
CO
NN
ECT
On-Device Radio Control
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 6
Premium Services &
Content• Avatars, Animated Stickers,
Wallpapers, Greetings• Voice-to-Text Transcription• Video Messaging & Videocast
CAPITALIZE with
Flexible Business
Models• In-app Try & Buy• Advertising Plugin• Multiple Price Plans and
Purchase Methods
RCS Monetization• RCS-enabled Client• Billing Integration• Self-Provisioning• App Management & Analytics
Drive Revenue with a Flexible Premium Services Platform
CapitalizeCO
NTRO
L
CAPITALIZE
CO
NN
ECT
Advertising
Insertion
Videomail,Videocas
t
Avatars,Premium Content
Visual Voicemail, Voice-to-
Text
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 7
Wi-Fi Promotion for Cable Customers
Incentivize users to connect to
Wi-Fi with premium apps
Innovative SOLUTIONS
Secure Connectivity in Public Safety
Improve data access and situational awareness for Emergency Services
Video Streaming in Hospitality
Provide “TV Anywhere” and
premium content anywhere on cruise ship,
hotel, club house,
etc.
M2M Firmware & Policy Management
Efficiently update mobile modules
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 8
Why Choose SMITH MICRO?
Successfully deployed by
global companies for
more than 30 YEARS.
PROVEN
Patented technologies in
connectivity, communications
and device management are
brought together to create
customizable mobile
platforms.
INNOVATIVE
Revenue share and
savings-based business
models allow quick, easy
start up and rapid ROI.
FLEXIBLE
Driving industry
standards for
interoperability while
bringing commercial
solutions to market
before the competition.
MARKET LEADING
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 9
Smith Micro SoftwareNASDAQ: SMSI
www.smithmicro.com
Smith Micro Software, Inc.
Corporate Headquarters
51 Columbia
Aliso Viejo, CA 92656 USA
+1 949-362-5800
+1 949-362-2300
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 10
QuickLink®
Connectivity Platform
Solution OverviewJanuary 2014
CONNECT with
CONNECTION MANAGEMENT
• Usage Metering
• Proactive Alerts
• Diagnostics/Self Help
MBIM MIDDLEWARE
• Extend MBIM Device Support
• MBIM Driver & SDK
• Support for Android & Chrome
3G
4G/LTE
Wi-Fi
Connection Manager Application
Capitalize
CO
NTRO
L
CAPITALIZE
CO
NN
ECTEfficient, Multi-platform Connection Managers
MOBILE VPN SECURITY
• Security Compliance
• Session Persistence
• Multi-Factor AuthenticationMobile VPN Security Client
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 12
Solutions to Fit Every Need
QuickLink MiTile• Windows 8 tile connectivity solution
• Extends operator branding/promos
QuickLink Hotspot• Simplifies smartphone hotspot connectivity
• Proactive usage limit alerts & guest controls
QuickLink Zero• Plug and play connectivity for USB & Pucks
• No driver installation
QuickLink Mobile• Traditional connection management for PC/Laptop
• Real Estate for branding & promos
QuickLink Mobility• Enterprise secure connectivity
• Mobile VPN with session persistence
QuickLink MBIM Middleware• MBIM device compatibility for Android &
Chrome• Portable for new platform support
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 13
Leverage Windows 8 Standards• MBIM Support
• Extensions for Windows 8 & other OS’s – including Legacy Windows
Windows 8 Tile Solution• Operator Branded App
o Engage Users• Metered Mobile Hotspot (Puck)
o Prevent Bill Shock• Hotspot Tile
o Increase Customer Base• Self-Care Diagnostics
o Reduce Calls to Support
MiTile
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 14
Intuitive User Experience
• On-Device Activation
• Setup Wizard and Enhanced UI
• Proactive Alerts from Connected Device
Control User Access
• White/Black List Users
• Manage Time & Data Allowances per Device
Remotely Control
• Enable/Disable Hotspot from Laptop
Hotspot
Gain Access to Billions of Wi-Fi Devices
• Captive Portal for Guest Access
• Tablets, Laptops, eReaders, Game Consoles (PSP, Nintendo
DS)
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 15
Zero
Cost Effective, High Quality Solution• 50% Faster Time to Market
• No PC Installation Required, Access through Client Browser App
• Consistent UI Across USB, PCMCIA & Mobile Hotspot Devices
• Portable Across Operating Systems
Includes:‒ On-Device Activation‒ Billing & Pre-Pay Integration‒ Data Usage Logging‒ Self-Care Diagnostics &
Troubleshooting‒ SMS, GPS & Branding
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 16
Monetize Content • Preferred Apps Launch Pad
• Quick Trial of Operator Services
• Ads & Affiliate Search and Promotions
Integrated Connectivity• Proactive Billing Alerts• View Usage and Plan Limits• Top-Up/Promote Upsell of Data
Plans• Tutorials & Context-based Help• Self-Care Connectivity
Diagnostics
Mobile
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 17
Mobility
Features:•Mobile VPN
•Network Session Persistence
•Advanced Authentication
•256-bit AES Encryption Module
•FIPS 140-2 Certified
• Integrated Connection Management
Benefits:• Compliance for CJIS, HIPPA, SOX
• Reduce Downtime for Remote Users
• Secure Windows & Android devices
• Minimized IT Overhead with Single Application
Enterprise Solution for Reliable Connectivity & Enhanced Productivity Across Networks
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 18
MBIM Middleware
Features:•Multiple OS Support
•Kernel Mode Drivers
•User Mode Development Kit
•MBIM Test Tools
•MBIM Extension Support
Benefits:•Reduce Modem SKUs
•Provide Custom/Enhanced Features
•Improve Time-to-Market
•Extend MBIM Device Marketability
MBIM Device
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 19
NetWise®
Mobile Policy Platform
Solution OverviewJanuary 2014
On-Device Policy Management
Extend Carrier Services Over Wi-Fi
Background Data Traffic Management
Application/Service Control and Entitlement
Data Collection, Reporting and Analytics
Commercial and Managed Wi-Fi Offload
Intelligent Network Selection
Device Control and Policy Enforcement
Extensible Platform with SDK
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 21
Operator Challenges Addressed by
Data Traffic Congestion
Increased Network Utilization Without Revenue
• Signaling Overhead, Chatty apps
• Roaming Management• Zombie Smart Phones
Demand for Faster, Smoother Data
• Wi-Fi Access• Inefficient Applications• Video
OEM & Standards Shortfalls
• Wide Range of Applications, Designs
• Lagging Standards: Hotspot 2.0, ANDSF
Limited Visibility Into Device & End-User Behavior
3G 4GWi-Fi
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 22
Solution Overview
Policy Management Solution• Device Client for Android & iOS• Carrier-Grade Policy Server:
Hosted or In-Network• Optics Analytics Server
Featuring• Radio Management• Intelligent Network Selection• Seamless Mobility• Automated Authentication• Application Management &
Control• Usage & Performance Insights
Over any Network Policy Server
Optics Server
Device Client
Preloaded ClientSmartphone App
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 23
Device Client
Wi-Fi Hotspot Discovery (iOS/Android)
• Hotspot mapping
• Proactive notifications
Intelligent Network Selection
• Based on real-time conditions & pre-defined policies
Increased Wi-Fi Adoption and Usage
• Radio management
• Wi-Fi prompting
Value-added Features
• Automatic authentication to hotspots
• Security & session continuity
• Data collection for analytics
Policy Server
Optics Server
Device Client
Preloaded ClientSmartphone App
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 24
OTT App (Android & iOS)
• Smart Directory Hotspot database
• Includes visual maps & offline search functions
• Tracks Wi-Fi and Mobile Data Usage
• Makes it easy for users to find available Wi-Fi Access Points
• Identifies/remembers “most favored” location
• Facilitates Hotspot discovery
• Simplifies Connections to Hotspot
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 25
Policy Server
Communicates with Device Client
• Updates Software & Policies On-Demand
• “Silent” Software & Policy Updates
• Deactivates Application Remotely
Supports both “Push” and “Pull” Modes
Subscriber and Device Group Management
• Selective Distribution of Policies
• Targeting Based on Device and/or Subscriber Properties
Hosted or In-Network Deployment
Policy Server
Optics Server
Device Client
Preloaded ClientSmartphone App
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 26
ANDSF Interoperability with NetWise I/O
NetWise I/O Toolkit includes:• ANDSF Reference Client• NetWise I/O testing tool with controls & displays for
test verification and analysis• Supports S14 interface, entire ANDSF MO, UE
location control and client & server initiated use cases
Program Success• Completed IOT with Openet & AMDOCS• Other infrastructure providers “in-progress”
NetWise I/O offers a complete program for validating ANDSF server interoperability
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 27
Optics
Policy-Controlled Data Collection
• Triggered by Events/Conditions
Visibility Across All Networks
• 3G, 4G (WiMax & LTE) and Wi-Fi
Improve Wi-Fi Quality of Experience
• Compare Wi-Fi service providers vs. home/office Wi-Fi
• Understand QoS from the Device Perspective
Optimize Policies
• Measure Effectiveness & Tweak Policies
Policy Server
Optics Server
Device Client
Preloaded ClientSmartphone App
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 28
NetWise Optics is Essential for Developing a Fact-Based Offload
Strategy
Optics
See, Measure And Understand Patterns• Network-Specific Usage Metrics• Connection Success Rates• Compare Wi-Fi Service Providers vs.
Home/Office Wi-Fi
Parameter Examples:• Device Configuration & Settings• Connect/Disconnect Events• Data Transmitted/Received• Radio States• Google Location Services• Captive Portal Alerts
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 29
EXTENSIBLE to Many Use Cases & Stakeholders
Traffic Management
Customer CareMonetizationSubscriber Loyalty
Data Usage Management• Data usage tracking• Alerts and overage
controls
Personal Usage/Controls• Parental monitoring and
controls• Application usage and
control
Plan/Feature Management• On-device plan
awareness• Self-service feature
management
User Experience Analytics
Wi-Fi/Data Offload • Radio management• ANDSF
Data Management • Roaming management• Background data
management
QoS & Network Differentiation• Band selection• Granular network
selection
Traffic Analytics
Accelerated Resolution & Automated Remediation• Fault-triggered
reconfiguration• Event-driven data
collection
Configuration Management• Remote management• Dynamic configurations
Diagnostics & Analytics
Service Entitlement• Sponsored data• App entitlement control• Tethering/Hotspot control
Wi-Fi Enablement• Wi-Fi finder and auto-
authentication
Engagement Analytics
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 30
Supports Industry Standards
(ANDSF, OMA-DM)
7
Application-Level Controls to
Support New Business Models
6
Robust Security & Authentication
5
Fast, Flexible Deployment
4
Commercially Proven on Millions of Devices
3
Interoperable with Network Servers
(PDG, PCRF, ANDSF)
2
7 ADVANTAGES of NetWise
Intelligent Rules Engine on Device
1
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 31
CommSuite®
Premium Services Platform
Solution OverviewJanuary 2014
Premium Services Platform
Voice-to-Text
Transcription
VideomailVideocast
Advertising
Insertion
Avatarmail
Freemium Content
Visual Voicemail
2 5
43
6
Integrated Messaging
Advanced Visual Messaging, Content & Service Monetization
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 33
Operator Problems Solved with
Difficult to Monetize RCS Messaging Services
High Support Costs with Traditional Messaging Services
SIM/Phone Swap Increases Support Calls for Voicemail
Slow ROI from Launching Enhanced Services
Impact of OTT Applications on Messaging Revenues
Limited Insight into User & In-App Behavior
Revenue
Impact of OTT
Apps
RCS Lacks
Content/Service
Management
Cost &
Complexity of
Legacy
Voicemail
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 34
Advantages
1. Maximize Conversion and Upsell• In-App Purchases• Flexible Business Models
o Ad-subsidized Featureso Try & Buyo Multiple Pricing & Service Bundleso Promotional Offers
2. Minimize Customer Support• Seamless Handset Swap• Automatic Provisioning of
Premium Services
3. Optimize Service and Revenue Growth• Data Collection of In-App
User Behavior• App Feature Management using
Server Policies• Scalable Carrier-Grade Platform
4. Simplify Operations via Integration with:
• Billing & Provisioning Systems• Operator/Corporate VMS• Operator SMS-C• Ad Mediation Service
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 35
Feature Phone
Windows 8
Android
Blackberry
iOS
Data Network
Avatar & Video Platform Ad
Mediation Engine
Carrier SMSCs
CarrierVoicemail Systems
Carrier Billing
Systems
Voicemail to Text Engines
CommSuite Platform
Premium Services Platform
RCSStorefront& Plug-Ins
Client Servers & Optional Service Integration
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 36
Avatarmail / Videomail / Voicemail
CLIENTLESS Content Delivery & Consumption
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 37
Messaging+ Extras
Messaging+“Freemium Content”:• Avatars+• Stickers+• E-Cards• Greetings• Themes
Messaging+ Extras
Premium Services – AVATARS
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 38
Clientless One to Many Videocast
Adaptive streaming for multi-platform, multi-network delivery
Premium Services – VIDEOCAST
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 39
Customer Care
Seamless Handset
Swap
In-app Purchase & Provisioning
Adoption / Revenue Growth
In-app Upsell
Multiple Billing
Options
Multiple Plans/Offers
Clientless Delivery
(Viral Adoption)
Creative Services
Creative Content
Cost Savings / Time to Market
Service Auto Provisioning
Network SOC Code NOT required
Control / Risk
Management
App Policy Management
Analytics Data Collection
App Feature Control
© 2013 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.
Key Benefits
PlatformFeatures
RCS App Management Services
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 40
Seamless Handset Swap1. Client app content is restored after
handset or SIM swap
Service Auto Provisioning2. Client app is automatically re-
provisioned after handset or SIM swap
App Policy Management3. Client app can operate ONLY over Wi-Fi
from 10am to 6pm
App Feature Control4. Ad support is disabled overnight on all
users client app
Collect User Behavior Analytics Data5. Collect various user clicks and events
from client app for producing user behavior reports
Clientless Delivery6. Client app can deliver content to other
users without the client app for consumption through browser interface
In-app Up Sell7. Setup up sell notifications
Multiple Plans and Offers8. Setup subscription plans (Free Trial,
MRC), value plans, and loyalty plans
Creative Content9. Add Avatar Messaging and content to
client app flow
Creative Service10. Add Videocast to client app flow
Store Front11. Create content creator affiliate
program12. Register for affiliate referral program
RCS App Management Examples
© 2013 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 41
Benefits
1. Enables monetization of RCS: by enabling rollout of multiple Premium Services
2. Reduced Customer Care Costs: such as Handset Swap use cases
3. Higher Adoption / Revenue Growth: due to flexible Store Front and In-App Purchase options
4. Cost Savings & Reduced Time to Market of Premium Services: such as Auto Provisioning use cases
5. Reduce Risks: with OTT Apps Management control capability
6. New Revenue Streams: with new creative services & content
7. Build Community: by allowing new content creators into the ecosystem and enabling consumers to follow their favorites
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 42
M2M Solutions
Solution OverviewJanuary 2014
M2M Challenges
Fragmentation• Proprietary
Interfaces• One-off
Implementations
Complexity• Multiple
Stakeholders• Multi-System
Integration
Unproven Security• “Home-Grown”
Protocols• Lack of
Awareness
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 44
SIMPLIFY a Complex M2M Ecosystem
Industry Specific Business Services
Modems & Modules
Chipsets & Processors
Device and Policy Management
Connection Management
Reporting and Analytics
Mobile Operators
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 45
SOLUTIONS for M2M
Device and Policy Management
Device Firmware and Software Management
Device Configuration & Activation
Event-Based Traps & Rules Engine
Open Standards-Based Scripting Language
M2M App Marketplace
Intelligent Multi-BearerConnectivity Agent & Rules
Engine
Least-Cost & QoS-Based Route Selection
Multi-Module Interface Libraries
Security & Authentication Management
Data Compression
Selective Data Collection
Device and Connectivity Diagnostics
Device Performance Management
Proactive Event-Based Alerts
Connection Management
Reporting & Analytics
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 46
POLICY Platform for M2M
FEATURES:• Asset Tracking, Monitoring & Alerts
• Device Provisioning & Configuration
• Connection Optimization for Reliable Communications
• LBS & Geo-fencing Services
• Group Policy Management
• LDAP Support
• Programmable Rules-Engine
• Extensible via Plug-In Capabilities
• Firmware OTA Support
Intelligent Client
• Dynamic Policy Updates
• Push or Pull Capable
• Silent or User Prompted
• Device Interrogation
• Device Performance Monitoring
• Selective Data Collection
• Highly Scalable Architecture
CLIENT-SERVER DESIGN:
Policy Server Optics Server
Policy Server
Optics Server
Device Client
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 47
High Level ARCHITECTUREWeb Portal (Smith Micro or 3rd
Party)
BUILDINGS:HVAC/Security/Lighting/Fire&
Safety
M2M Devices
SoftwareManagement
Configuration Management
ConnectionManagement
Firmware Update
Data Collection& AnalyticsDiagnostics
OMA Server Core
PolicyManagement
Web Services API
PUBLIC SAFETY/SECURITY:
Water treatment/Vehicles/Craft/
Video/
ENERGY:Turbine/
Windmill/UPS/Generator
TRANSPORTATION:Lights/Tolls/
Meters/Signage
INDUSTRIAL:Pumps/Valves/
Sensors/Assembly
OMA Client
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 48
CONFIGURATION Management
• Define configuration based on group, phone number, external list
• Select custom workflow for complex provisioning
• Monitor status of jobs by group or individual device
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 49
SOFTWARE Management
• Software & firmware component lifecycle management
• Device & version dependency management
• Define pre & post- installation provisioning
• Content can be hosted locally or on 3rd party server
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 50
FIRMWARE Differencing Technology
Firmware Image v1
Firmware Image v2
Delta Update Image
v1-> v2
Smith MicroFOTA Generator
Policy Server
Functions • Runs at device boot for unrestricted hardware
access• Reconstructs target firmware image from existing
flash contents plus update package• Verifies update package, source & final firmware
image
Features• Support for NOR or NAND flash memory devices• Provides progress indication• Implements power-failure recovery for robustness• Optional support for compressed firmware, multiple
sequential updates, multiple updates in one package, and update of read/write file systems
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 51
Event-based DIAGNOSTICS
• Specify custom alerts and rules
• Plug-in rules can be any combination of input variable and actions
(Connection, location, data usage, device tampering, etc.)
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 52
Smith Micro VALUEPlatform Providers
• Upsell new system features/functions with remote device updates
• Reduce post-deployment support costs with firmware/software updates
• Intelligent connection management for increased reliability, lower costs and power savings
System Integrators
• Accelerate time-to-market
• Re-program devices in field to future-proof projects
• Proactively monitor device performance and reduce support costs
Device/Module Developers
• Streamline support for broadband modems
• Cost-effectively update firmware under low-bandwidth scenarios
Mobile Operators
• Expand market opportunities and migrate up value chain
• Increase value-add with management service offering
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 53
Enterprise Solutions
Solution OverviewJanuary 2014
Emerging Mobility CHALLENGES
First BYOD, Now BYON!• Telecom expenses increasing:
o In-Building 3G/4G Use o Unmanaged Hotspot Devices
• Support costs increasing: o Device On-Boardingo Authentication Complexity
• Security & compliance risks increasing:o Public Wi-Fi Accesso Inappropriate Content
New Opportunities• Venue-Based Wi-Fi• Content Monetization in Public
Arenas & Hospitality• Localized, Targeted Mobile
Promotions
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 55
Enterprise Mobility SOLUTIONSPolicy
Management
Manage Device Configurations &
Network Connections
Based on Policies & Real-Time Conditions
Facilitate access to Mobile Internet
with Secure Mobile VPN & Automated
Authentication
On-device Data Collection to Measure & Improve
Connectivity, Performance &
User Experience
Connection Management
Reporting & Analytics
Clientless Solution for Streaming
Video that Automatically
Adapts to Devices & Network Conditions
Video Transcoding &
Streaming
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 56
DEVICE POLICY Management
Benefits:• Increased control & compliance with real-
time policy enforcement
• Reduced telecom costs with network connection priorities
• Simplified management with remote device & policy updates
• Improved security with Locate/Lock/Wipe& content filtering
• Real-time Policy Enforcement
• Radio Management for Enabling/Disabling Wi-Fi
• Automated Authentication
Device Client
• Simple Over-the-Air Policy Updates
• Highly Scalable, Carrier-Grade Platform
• Standards-based and Extensible via SDK
• Hosted or in-network
• Performance Visibility Over Any Network
• Connectivity and Usage Parameters
• Device Diagnostics
Policy Server Analytics
Policy
Server
Optics
Server
Device Client
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 57
Management via WEB PORTAL
Portal Interface:
• End-User Self-Service App Store
• Whitelist/Blacklist Applications
• LDAP Integration Simplifies Group
Policy Management
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 58
CONNECTION Management
Features:•Mobile VPN•Network Session Persistence•Advanced Authentication•256-bit AES Encryption Module•FIPS 140-2 Certified• Integrated Connection Management
Benefits:•Compliance for CJIS, HIPAA, SOX•Reduce Downtime for Remote Users•Secure Windows & Android devices•Minimized IT Overhead with Single Application
Reliable, secure connectivity across networks
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 59
Simplified Content Delivery
Secure Streamin
g
Follow-Me TV
AdMonetizat
ion
Wireless Optimizat
ion
Multiple Screens
VIDEO Transcoding & Streaming Platform
• Video Transcoding & Content Management Platformo Allows one source video (live or VOD) to be
transcoded to multiple video formatso Ensures video format matches the
capabilities of the mobile device.
• Clientless Deliveryo Removes risk of service delays and
support problems
• Real-time Ad-insertiono Monetize content with pre-/post-roll ads
• Detailed Analyticso Customizable analytics on content usage
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 60
Solutions for VERTICAL MARKETS
Government Security Compliance
Network PerformanceMigration to In-Vehicle Router
Public Sector
Bring Your Own Network
Geo-location Policy Enforcement
Training Material Distribution
Rising Support Costs
Service Industries
CIPA EnforcementE-Rate Plan Monitoring
E-Book/Content Distribution
Compliance Reporting
Education
Guest Engagement via Mobile
Reliable Video Streaming
Premium Content Monetization
Tabletop Tablet Provisioning
Hospitality
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 61
PUBLIC SECTOR Solutions
Government Security Compliance• Multi-factor / Two-Factor Authentication • FIPS 140-2 Certified• Standards Based mVPN (IPSec, Mobile IP and SSL)
IT Application Management• Unified CM & mVPN Client for Ease of Deployment• Network Access Control • Remediation & Software Update
Remote Employee Productivity• Wi-Fi Offload Support• Session Persistence • Single Sign On, Connect Before Login
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 62
Solutions for SERVICE INDUSTRIESManage Telecom Expenses• Wi-Fi Discovery & Promotion• Automatic Wi-Fi Connections• Roaming Prevention• Usage Tracking
Manage Support Costs• Quality of Service Based Network Selection• Real-Time Detection of Poor Connectivity• Error Triggered Self-Care• “Always Best Connection”
Secure & Cost-Effective Wi-Fi footprint• Integrated Wi-Fi Location Database• Secure, Persistent Connectivity Over Any Network• Measureable Performance & Reliability via Analytics
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 63
Solutions for EDUCATION
CIPA Compliance Enforcement• Proxy Web Traffic to CIPA Filter• Global Wi-Fi Proxy Control• Enforce Mobile VPN on 3G/4G Connections• Monitor for Student Tampering• Automatic Corrective Actions & Alerts
Budget Protection• Monitor 3G/4G Data Usage• Alert when Approaching Threshold• Disable 3G/4G Radio when Threshold
Reached
Policy Control and Administration• Active Directory/LDAP Integration• Simple One-Time HTML Enrollment Process• Customizable Connection & Data Control
Policies© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 64
HOSPITALITY Solutions
PAID OR FREE VIDEO CONTENT
• Transcoding
• Adaptive Streaming
• Digital Rights
Management
Adapts Streaming to network conditions and device capability
Multi-Screen Delivery: smartphone, tablet, PC, Set-top box, IPTV
Ad-Insertion to monetize content
Analytics provide insight into user media consumption
• Hotels
• Restaurants
• Convention Centers
• Arenas
• More than 15K device
models supported
• Mobile and set-top box
• Web interface
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 65
Smith Micro VALUE
• 20-30%* reduction in data usage
• $8-$12* savings per user/month in reimbursement
costs
REDUCED TELECOM EXPENSE
• Remote policy management & configuration
• Smart Wi-Fi discovery & seamless login
REDUCED SUPPORT BURDEN
• Mobile VPN for security & session persistence
• Automatic authentication
INCREASED SECURITY
• “Always Best Connected” for improved productivity
• Clientless video delivery
• Monetization via ad-support & sponsored data
IMPROVED USER EXPERIENCE
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 66
Smith Micro SoftwareNASDAQ: SMSI
www.smithmicro.com
Smith Micro Software, Inc.
Corporate Headquarters
51 Columbia
Aliso Viejo, CA 92656 USA
+1 949-362-5800
+1 949-362-2300
© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 67