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SMMART FOR PARTNERS
Social Media Scheduler based on
Solr + Hadoop + Amazon EC2
Pablo Aragón
Cierzo Development
CIERZO DEVELOPMENT
Located in the European Centre of Innovating Enterprises of Aragon, Zaragoza (Spain)
Research + Development
Social Media Marketing Analysis Tool
What is said about your product in Internet?
Who says what?
What is the impact on your sales?
SMMART
•
• More than 10% of the benchmark stock market index of Madrid
• Interactive Advertising Bureau recommends SMMART
• Managing the biggest Social Media Marketing Spanish Community in Linkedin
LEADING SPANISH SOCIAL MEDIA MARKETING
Meeting between most popular Spanish bloggers
and the Ministry of Culture
SOCIAL MEDIA IMPACT
Retrieving
Definining an action plan
Participating in the conversation
Cierzo Development
SOCIAL MARKETING PERFORMANCE
SMMART FOR PARTNERS
HDFSMapReduce
Hadoop
SMMART FOR PARTNERS
AMAZON EC2
Apache SolrParserNutch
SMMART FOR PARTNERS provides data for SMMART MINING ECOSYSTEM
How many pages make up social media at this exact point?
How is it growing?
SMMART FOR PARTNERS: Large data volumes
SMMART FOR PARTNERS: AMAZON EC2
HDFSMapReduce
Hadoop
SMMART FOR PARTNERS
AMAZON EC2
Apache SolrParserNutch
Scalable infrastructure for storage, transfer and computing on demand
High fault tolerance
Optimizing Memory
Reducing Cost
SMMART FOR PARTNERS: HADOOP
HDFSMapReduce
Hadoop
SMMART FOR PARTNERS
AMAZON EC2
Apache SolrParserNutch
Based on Nutch
MetadataLanguage
Kind of source
Parse Outlinks extraction
GeneratorRejection
SMMART FOR PARTNERS: CRAWLING
HDFSMapReduce
Hadoop
SMMART FOR PARTNERS
AMAZON EC2
Apache SolrParserNutch
Social Media Parser extracts the concrete data from social media contents
SMMART FOR PARTNERS: PARSING
HDFSMapReduce
Hadoop
SMMART FOR PARTNERS
AMAZON EC2
Apache SolrParserNutch
SMMART FOR PARTNERS API opens the door to the Spanish Social Media, indexed in an Apache Solr Index
SMMART FOR PARTNERS: INDEXING
HDFSMapReduce
Hadoop
SMMART FOR PARTNERS
AMAZON EC2
Apache SolrParserNutch
Discovering Learning Suite.Experience and enjoy the power to teach SMMART to search for content by examples, NOT with the antiquated system based on full-text keywords.
Content and semantic analysis workbench.Smart approach that blends automated semantic analysis and humandata. SMMART integrates this powerful module for performing statistical analysis and semantic content so you can get an overview about what is happening
MINING PRODUCTS
Usually online reputation is in the hands of a specialized agency or a Comunity Manager within the company. The requirements are clear:
• Perform qualitative analysis and strategic data
• CRM managed through contacts with media and bloggers
• Measure the impact of marketing events and activities
• Report doing tasks that will
MINING PRODUCTS (II)
Campaign designerWe often lack information about who is who, what are the influencers, who could be contacted. With the campaign module designer you can easily identify the most relevant media. It is really the first step of a strategy for successful social media marketing!
Real-time reporting systemAlerts, graphic information, export to Excel or PDF, custom views. Our system of real-time reporting allows you to deliver high value-added services in real time.
Multimedia labsSoon SMMART will integrate powerful multimedia features that will revolutionize the way we do internet marketing. We do not report media appearances, we want to signal business opportunities to our clients.
SMMART MINING ECOSYSTEM
• High scalability
• Customized Solutions
• NOT only Spain
CONCLUSIONS…
THANKS FOR YOUR ATTENTION