In conjunction with the LavaCon conference, MindTouch and LavaCon set out to identify the Top 25 Content Strategists working in the industry today. These are our next corporate rock stars. This presentation is a sneak peek at the Top 25, a list of #'s 25-11. The Top 10 will be announced at LavaCom, part of Mark Fidelman's keynote on October 1, 2010. Check back here for an updated version of this presentation after that date.
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1. MindTouch and LavaCon Present: The Top 25 Most Influential
Content Strategists
The Next Corporate Rock Stars
2. Why Did We Build This List?
Content Strategists are thenext Corporate Rock Stars. Why? Because
their work has the ability to drive revenue, develop brands, build
strongercustomer relationships, and
ultimately, most importantly, create engaged
communities.
3. How Did We Arrive at the Top 25?
Working together, MindTouch
and the LavaCon team considered a wide range ofmetrics to indentify
the most influential content strategists
4. How Did We Arrive at the Top 25?
We measured reach.
5. How Did We Arrive at the Top 25?
and influence
6. How Did We Arrive at the Top 25?
We also considered how often they drive new conversations on
Content Strategy
7. How Did We Arrive at the Top 25?
and their involvement with standards bodies
8. How Did We Arrive at the Top 25?
With an objectiveweighting and scoringsystem, we built our
list.
9. And now, without further ado, MindTouch and LavaCon present
a sneak peek at the 25 Most Influential Content Strategists, the
next Corporate Rock Stars
10. Number 25
Jennifer Palmer
Creative Lead, Content Strategist
Walt Disney Parks and Resorts Online
11. Number 24
Sarah Ellen Nelson
Close2Open
12. Number 23
Maxwell Hoffman
Director at Globalization Partners International
maxwellhoffman
13. Number 22
Sarah Marx Cancilla
Content Strategy, Facebook
14. Number 21
Ruth Kaufman
Digital Strategist
Razorfish
mapkid
15. Number 20
CorinneSchmid, ECMm
Director, Product Marketing
Open Text
itzCorinne
16. Number 19
Anne Handley
Chief Content Officer
MarketingProfs.com
MarketingProfs
17. Number 18
Robert Rose
Founder, Chief Trouble Maker
Big Blue Moose
Robert_Rose
18. Number 17
Elena Melendy
Web Content Strategist
Emelendy
19. Number 16
Garth Von Buchholz
Usability Design
UsabilityDesign
20. Number 15
Joe Gollner
www.gollner.ca
joegollner
21. Number 14
Lisa Welchman
Founding Partner, WelchmanPierpoint
lwelchman
22. Number 13
Seth Gottleib
Content Here Blog
23. Number 12
Rachel Lovinger
Content Strategy
Razorfish
rlovinger
24. Number 11
Leen Jones
Winning Content
25. Want to Meet the 10 Most Influential Content
Strategists?
Mark Fidelmanof MindTouch will be announcing the Top 10 at LavaCon
this year, during his keynote:
Why Content Strategists are the Next Corporate Rock Stars
Friday, October 1st at 11:45am
26. Cant Make LavaCon?
Check out the MindTouch Blog on October 1st, 2010
for the full Top 25 list
27. Please visit http://mndt.ch/MT-LavaCon for the complete
list of the Top 25 Most Influential Content Strategists
28. Want to learn more about content strategy and creating
communities around your online documentation?
Visit www.mindtouch.com
29. Acknowledgements
@KristinneG, for building the ranking algorithm
and
@KatieAul, for the great information gathering