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Social Bookmarking
Des WalshSocial Media Strategist
Principal, Webarts Online MarketingGold Coast, Australia
@deswalsh
Social Bookmarking
Tagging with a Purpose:
Social Bookmarking for Business
WoM
Social Bookmarking
A method for Internet users to
shareorganise
search & manage
bookmarks of resources on the Web
WikipediaWoM
Social Bookmarking
a.k.a.
Tagging
“Tags are nothing more than labels applied to a given bookmarked resource”
Paul Chaney, The Digital Handshake
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Social Bookmarking
Two basic systems
Folders (Firefox Bookmarks, IE Favorites) -
Informal tags → “folksonomy”
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Social Bookmarking
Some History
1990s – itList, Blink, Backflip etc 2003 – del.icio.us – now Delicious.com –
pioneered tagging and the term “social bookmarking”
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WoM http://wordle.net
Social Bookmarking
The Good News – Social bookmarking is done by humans
The Bad News – Social bookmarking is done by humans
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Hmm - How'm I Gonna Tag This?
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For all the confusion and lack of order in this
user-generated tagging,
it's how information is shared on the Web.
“Complex Systems Dynamics”
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Like the Cathedral & the Bazaar
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Some Sites & Services
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Tag Cloud
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Delicious
the tag - gov20
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Scholarly - Social Citation
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StumbleUpon
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StumbleUpon
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StumbleUpon
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One Stumble – 55 views immediately
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Twitter – Home of the Hashtag
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DIGG Submit
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DIGG Search
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Ready to DIGG
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Flickr Tags
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Slideshare Tags
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Tagging with YouTube
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ShareThis
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WoMDes Walsh
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Sharing via Delicious
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Delicious Network
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Social Bookmarking: Essential Tools and Skills for
understanding what's happeningmanaging information
researching and sharing informationengaging with customers and colleagues
collaboratingbuilding IP
search engine optimization
From small business to enterprise, government to community & other NFP
WoM
Acknowledgements
All logos and trademarks are the property of the respective companies
Wordle image licensed via Creative Commons
Lincoln Cathedral image by Lincolnian, via Flickr, Creative Commons
Lajpat Nagar market Delhi, by wili_hybrid via Flickr, Creative Commons
Pollock Studies No. 3, at Museum of Modern Art, New York, by Kevin H. via Flickr, Creative Commons
The Cathedral and the Bazaar, by Eric Steven Raymond, is about the Open Source movement and I find this a good analogy too for illustrating the social bookmarking story
Social bookmarking sites demographics – a blog post from 2007 but still interesting http://budurl.com/sbdemog
Some rights reserved
Thank You
@deswalsh
http://XeeSM.com/deswalsh
Webarts Online Marketing