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Social Business

Why organizations should “like” it…

Steve DeLuca

Chief Information Officer

The SI Organization, Inc.

©2013 The SI Organization, Inc.

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Topics

• Social Strategy• Why Social Business• Business Drivers• The SI Social Platform• Exemplars• Lessons Learned • Challenges• Key Takeaways

©2013 The SI Organization, Inc.

Share is the new Save

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Social Strategy

©2013 The SI Organization, Inc.

Friends & Family Activities\Interests

Networking

SharedInterest Groups

Focused Interest

Interaction

Concise Real-timeInfo, Diverse

Knowledge Base

Personal Social Interaction

Domain Focused

Communities

EmployeeProfiles,Interests

CustomerRelationship

Data

Communications

Programs /Teams

Enterprise Social Interaction

• Leverage top use cases where social collaboration adds most value

• Deploy technology that lowers the barriers to participation

• Execute a focused campaign around “Networking the Enterprise…”

• Coach the business for Productivity

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Why Social Business?

• Media Adoption Rates - Years to reach 50 million users:

• Statistics of Interest– 96% of Millennials leverage social collaboration routinely– >50% of the world’s population is <30 years old– Twitter

» ~5,700 tweets/second» Beats traditional media, government organizations and Google in breaking news» 55–64 year age bracket is fastest growing demographic

– Visual social networks (e.g. Pinterest and Tumblr) are the fastest growing– Instagram sees 40M photos posted/day– 19M U.S. users composed 263M Tweets about live TV (2nd Quarter 2013)

• Online social influence measurement is showing up on resumes• “The Wisdom of Crowds”

http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy

http://socialmediatoday.com/stevepyoung/1656466/24-must-see-social-media-statistitcs-2013

Sources Forbes, Nielsen, Bloomberg, TechCrunch, Mashable, Time Magazine, FanPageList, Twitter, McKinsey Consulting

0 5 10 15 20 25 30 35 40

Facebook

iPod

Internet

TV

Radio

1

3

4

13

38

[200M Users]

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Microsoft Survey on Enterprise Social

http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/escresearchsumppt.pdf - 5/27/2013

How much do you feel that your productivity at work has

increased or decreased because of your social tools?

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Business Drivers

©2013 The SI Organization, Inc.

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The SI Social Platform - Portal

Personal ProfileActivity Streams

Alerts

People & Communities

©2013 The SI Organization, Inc.

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The SI Social Platform - People & Communities

©2013 The SI Organization, Inc.

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The SI Social Platform - Activity Stream

©2013 The SI Organization, Inc.

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The SI Social Platform - Leaderboard

©2013 The SI Organization, Inc.

Other Example:

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Status/Awareness

Communication

Crowd Sourcing

Social Business Exemplars

©2013 The SI Organization, Inc.

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Feedback

Communities of Practice/Affinity Groups

Knowledge Retention

Social Business Exemplars cont’d…

©2013 The SI Organization, Inc.

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Enhanced Customer Service

Customer Self Service

Social Business Exemplars cont’d…

©2013 The SI Organization, Inc.

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Skill Search

Exemplars cont’d…

©2013 The SI Organization, Inc.

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Lessons Learned

• Develop goals, objectives and align employees

• Execute “Social Enterprise” Campaign

• Culture eats strategy for lunch

• Participation must be easy and rewarding

• Concise communications receive more engagement

• Top down champions

• Seed and cultivate social streams

• Measure

• Integrate Social into Business Processes

• Let it be “social” too!

Focus is at organizational levels, not individual…

©2013 The SI Organization, Inc.

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Challenges

• “Need to know” verses “need to share” culture

• The word “social” is misunderstood

• People aren’t comfortable “working out loud”

• Lack of gratification from participation

• Social tools are stove piped

• Email overload

• Social communications challenges chains of command

• Data security

©2013 The SI Organization, Inc.

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Get Started with Social Business

• Determine Corporate Goals

• Drive Organizational Transformation

• Obtain Executive Champions

• Deploy Social Collaboration Platform

• Seed and Cultivate Social Streams

• Provide Training and Coaching

• Integrate Social into Business Processes

• Incentivize Social Contribution

©2013 The SI Organization, Inc.

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Key Take Aways

• The way people collaborate has rapidly shifted

• Organizations embracing social tools are improving productivity and creating competitive advantage

• Enterprise social can tightly knit a globally deployed workforce

• There are still significant challenges to gaining benefits

Social is no longer a game changer… it’s staying in the game!

©2013 The SI Organization, Inc.

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The SI Organization, Inc.

About

The SI is a leading provider of full life cycle,

mission-focused systems engineering and

integration capabilities to the U.S. Intelligence

Community, Department of Defense and other

agencies. We have a 40-year history of successfully

delivering complex, system-of-systems technology

solutions.

©2013 The SI Organization, Inc.

thesiorg.com©2013 The SI Organization, Inc.

Backup

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Need to Share

Need to shift the enterprise culture to gain maximum value…

©2013 The SI Organization, Inc.

Shared understanding

Collectively discovering how

Innovative thinking

RO

I

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Microsoft Survey on Enterprise Social

http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/escresearchsumppt.pdf - 5/27/2013

How much do you feel that your

productivity at work has increased or

decreased because of your social tools?