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Presentation used in TechGig.com webinar Social is the new way of doing Business. Social Media has opened up new ways of communicating with your friends, employees, customers and reach out to newer market. Social Business is impacting our life every day. It’s much more than a Facebook page. To become successful in today's world, an enterprise needs to be aware of both the Art & Science of Social Business. In this Webinar, we would look at the extensive reach of Social media, how that is impacting an enterprise, what are the myths behind Social Media which sometimes discourages an enterprise in opening up to Social Media, how to develop a Social Strategy and what are the different tools that a developer should be aware of to become successful in this Social world. Key Discussion Points: ==================== 1. Reach of Social Business 2. Myths around Social Business 3. Success & failure of brands in Social Media 4. What skills a developer should acquire to be a successful Social Media engineer 5. What should be the strategy to build a successful Social brand for an enterprise Who should attend: ================== 1. CIO, CTO, Chief Marketing Officer, Chief People Officer 2. VP Marketing, VP IT, VP HR 3. General Manager Marketing, General Manager IT, General Manager HR 4. Head Online business, Head Digital Business 5. Software Developer, Web developer, Project Lead, Project Manager
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MOVING TOWARDS A SOCIAL BUSINESS
Subhamoy Chakraborti
Facts, Myths and Steps for becoming a successful Social entity
Agenda
1. The Facts
2. The Myths
3. Analysing your FB & Twitter Network
4. The Success Stories
5. The Steps
6. New Skills to be acquired
0
• Total no. of indexed Pages on Open Web: 14.3 billion (Mar. 2013)
• Facebook total no. active users: 1.1 billion
• Twitter has over 400 million accounts
• Google+ total no. of active users: 390 million
• LinkedIn has 220 million users
• YouTube has 1 billion active users monthly
• YouTube is the 2nd largest Search Engine in the world
• Social Media is the #1 activity on the Web
The Facts about Social Media
I heard it’s Big, but how big is that?
1
The Myths around Social Media
Is there anything serious happening in SM?
• Employees may chat all the day
• Keeping Confidential information within the organization might become a challenge
• How do an organization know what customers are talking about them?
2
Analysing your FB & Twitter Network
• How many friends do I have in FB & How many friends follow me in Twitter? • Visit http://inmaps.linkedinlabs.com/ for your LinkedIn graph
It’s all in a Graph.
3
The Success Stories: Case Study of Social Media in Health care
• A Dental Specialist has made an introductory video for potential patients
• The hypothesis is that this video will greatly reduce anxiety, increase visit efficiency and help overall patient satisfaction
• The doctor knows right away who has seen the video and who has not
Mayo Clinic Hospital is considered the Gold Standard
4
The Success Stories: Case Study of Social Media in B2B
• It doesn’t sell directly to customers, but to OEMs
• To remain innovative Intel must enrol, engage, and entertain the most brilliant minds
• Off-line focus groups of experts are expensive
• Use Social Media to create online communities of/for customers
• Brokers: Monitor specific areas in the community for questions and then connect the appropriate expert with the question at hand
• Floaters: Freely roam from area to area looking for questions on specific topics - critical questions get answered in a proactive and timely manner
Intel is one of the early adopters of SM platform
4
The Steps towards creating a Social Business
Define the Strategy and then work towards the Tactics
5
New Skills to be acquired
Today’s skills won’t help you tomorrow.
Concepts Graph Theory Analytics Big Data Content Graphics
Tools SM for Internal Conversations Social Listening Sentiment Analysis Web Analytics Social CRM
6
Bookmarks
Various communities in Google+
Digital CRM http://ownsite.digicrmetrics.com http://www.digicrmetrics.blogspot.com http://www.facebook.com/digitalcrm http://plus.ly/digitalcrm
David Amerland’s G+ stream http://goo.gl/yibPF
Coursera https://www.coursera.org/
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THANK YOU
Subhamoy Chakraborti
FB: https://www.facebook.com/csubhamoy Mail: [email protected]
Twitter: https://twitter.com/csubhamoy Blog: http://itssubhamoy.blogspot.com
