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Social Intelligence for Competitive Intelligence
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Social Intelligence for Competitive Advantage
Sudha Jamthe, Social Media Strategist
@sujamthe
Oct 30, 2012
Prepared for Sentiment Analysis Symposium #SAS12
San Francisco
@sujamthe
My Inspiration for Corporate Social Intelligence
The Ability to capture, interpret and act in real time based on signals from social in the context of enterprise data will become a tremendous competitive advantage over time.
- Susan Etlinger (@setlinger) of Altimeter Group.
@sujamthe
THREE LESSONS FROM
SOCIAL LISTENING
@eBay
@sujamthe
1. Look at Sentiment as a whole market and find our differential
Coke Vs. Pepsi Sentiments
@sujamthe
1. Look at Sentiment as a whole market and find our differential
@sujamthe6
2. Our customer is unique; Diff from competition’s.
Deep Audience Audience Analysis tells you more about your customers
48%
38%
14%
Buyers (3 competing marketplaces)
Top Locations Sellers1. New York2. Chicago3. France4. Dallas5. Michigan6. Nashville7. Berlin8. London9. Los Angeles10. San Diego
Buyers1. London2. Chicago3. California4. New Jersey5. New York6. Toronto7. Maryland8. Los Angeles9. Melbourne10. Houston
@sujamthe7
@mommytx
@jjohnson
@docjrt
@joe132
@gadgetlover
@jjohnson
Kred: 671 Influence
Followers: 18,238
Location: Germany
Total Shares: 54
Gender: Male
Top Communities: Advertising
Competitive Sharer Break Down
2. Our customer is unique; Diff from competition’s.
@sujamthe
3. Use Competitive Study to benchmark your internal Data
@sujamthe9
Key Learnings – Look at competition to make ourself the best
1. Look at sentiment as compared to whole market
2. Your customer is unqiue– Compare with competition to know YOUR customer.
3. Set a benchmark to make sense of internal data.
@sujamthe
Thank You!
Sudha Jamthe
@sujamthe
Slide Deck on Slideshare:
http://www.slideshare.net/sujamthe