Social Insights Powering Advancement

Register Today!

EverTrue 101: The Basics of Using EverTrue

Tuesday, Nov. 7 at 2 p.m. EST

evertrue.com/webinars

Stephanie QuinnDirector of Annual Giving

Boston University

Kristy KimeAssociate Director of Online Engagement

Boston University

Your Hosts for Today’s Webinar

Mike NagelCustomer Marketing

ManagerEverTrue

Phil DiMartinoAssociate Director of

Annual Giving Boston University

EverTrue is the Leading Advancement Automation Platform

What is Advancement Automation?

Best-in-ClassIntegrations

Holistic View of Every Prospect

No Silos: Streamlined

Collaboration

Real-time Insights

Advancement automation software enables you to fundraise

intelligently and effectively.

EngageIdentify Prioritize Raise Measure

Social Insights Powering AdvancementPhil DiMartinoAssociate Director of Annual Giving, Digital Programs

Kristy KimeAssociate Director, Alumni Online Engagement

Stephanie QuinnDirector of Annual Giving, Direct Marketing

Your Alumni Are Online

328 million monthly

800 million monthly

106 million monthly

200 million monthly

Video is the Preferred Medium

• Video will represent 82% of consumer internet traffic by 2021

–Cisco

• Mobile now represents 70% of all digital media time

–Comscore

• 17% of 2016 online donations made on mobile devices

–Blackbaud

• 7.9% increase in online giving in 2016 (8x overall growth)

Mobile is Growing

Say “thanks” with puppies—as much as possible.

• Shared strategy and goals

• Partnership in execution

• Successful 1st event

• Kept it going!

BU’s 1st Giving Day

Year-Round Content

Year-Round Content

77% conversion rate!

Engagement to Giving

With EverTrue:• Validate

strategy• Identify

engaged alumni

• Build segments for online and print appeals

360° Campaign

Results• 450+ new unique donors

to the campaign• Doubled crowdfunding

goal at $20,250• Inspired VIP giving• Added nearly $100k to

fund

Quick Tip

Learn more at: evertrue.com/platformplaybook

Terrier Socks•

•••

Quick Tip

Learn more at: evertrue.com/platformplaybook

Giving Day 2017• $2.3 million

raised• 11,604 gifts• 2.45 million social

reach• 380 social

ambassadors (52% growth y/y)

Giving Day 2017• Personalized video –

segmented engagers• 49% open rate• 7% click-through rate• Surprise and delight:

“There’s no way I wasn’t going to donate today after seeing the video!” – Beth S (‘85)

Quick Tip

Learn more at: evertrue.com/alumnirelationsplaybook

Social for Events• Use events and social

posts to identify affinities

• Learning audience registration behavior

• Combine social and targeted email efforts

Coming Soon!

Engagement Scoring

BU Theatre• 28,169 views• 61,982 reach• 1,535 reactions• 135 comments• 145 shares

Pipeline for Major Gifts• ID’ing potential

donors who don’t have theater degrees

• 600+ prospects for sustainability

• Prioritizing outreach for donor events

Supporting Scholarships• Content strategy

aligned with institutional priorities

• Consistent experience and branding

• Multi-channel appeal for fiscal year end

• Gifts to current-use scholarships up 15%

Quick Tip

Learn more at: evertrue.com/platformplaybook

Onward & Upward • Evaluate and evolve social content seeding to build lists

• Use engager segments in new ways (call center)

• Leverage as part of 1st Year Out and Recent Graduate strategy

• Adopt new EverTrue features

• Keep collaborating!

Thank You!Phil DiMartinophildi@bu.edu | @phildimartino

Kristy Kimekkime@bu.edu | @kris4144

Stephanie Quinnslquinn@bu.edu | @stephquinn7

EngageIdentify Prioritize Raise Measure

This is Advancement Automation

Best-in-ClassIntegrations

Holistic View of Every Prospect

No Silos: Streamlined

Collaboration

Real-time Insights

Q&A

Thank you, BU!