Give up the Illusion of Control!User-driven and Needs-based

Translation and Localisation Scenarios

introducing

Social LocalisationReinhard Schäler

CNGL Scientific Committee Meeting Autumn 2011 – 18 November 2011

What’s your message?

2

7 billion people + 1 zetabyte of content = system overload

1Yesterday 2Today

3Tomorrow

Try plugging the holes? Start building the Ark.The Titanic has hit the iceberg.

Short-term financial RoICorporate IP & Control

Predictable projects

Fix it: MT

Crowd-sourceRe-define quality

Benefit/ImpactCommunitiesOut of control

MainstreamLocalisation

Community Content Social Localisation

Large communities with language

skills ready to do good and

support their causes.

Large amounts of content

accessible to communities

that should but is not being translated.

Matching communities and the content they

need, and supporting their

localisation efforts.

SocialLocalisation

3

7 billion people + 1 zetabyte of content = community actionSearch & Find – Make available content = across languages

4

ImagineGlobal communities supported byNext Generation Localisation Technologies exchangingany type of digital content acrossthousands of languages.

The Route to Social Localisation

5

Social Localisation: ResearchChallenges

Content

Communities

System

1

2

3

Variety – Quality – Volume

Profile – Motivation – Behaviour

Interoperability – UI – Scalability

Data – Content – Infrastructure

6

Social Localisation: Research&ImpactFramework

Match

Productivity

User Interface: Crisp & Easy

Task & Community Profiles

Match Task and Community

Component Technologies

Data Interoperability

Transparent Moderation

Solas Match Solas Productivity

Service-Oriented Localisation Architecture Solution

Data – Content – Infrastructure

7

Social Localisation: FromResearchToAdoption

Research

Lessons?

Adoption

CNGL

THE ROSETTA FOUNDATION

COMMUNITIES

World-class research (Connecting) Research Components Standards, Interoperability, Metadata Match, Workflow Discovery

“Vision and Leadership for Localisation” The Social Localisation Initiative Volunteer Community Partner Community

Connecting global communities Enterprise Localisers Developers

8

MeasuresOfSuccess

The Titanic was built by professionals – the Ark by amateurs.

• Accessible, usable?

• Changed lives?

• Is it inclusive?

• Does it float?

Adoption? Variety?

UI?Impact?

What’s Your Message?Social Localisation

PartnerCommunity

MediSend supports under-resourced hospitals indeveloping countries.

Solar Cookers International (SCI) promotes solar cooking and solar water pasteurization systems.

SOEE plays an active role in 58 National Special Olympics Programmes in Western & Eastern Europe,

and in Central Asia.

SupportCommunity

12

2011/12 Investment: €100,000

27 October 2011Jeanie Johnston, Dublin, Ireland - Launch

SocialLocalisationInitiativeby The Rosetta Foundation

13

ORGANISERS

MEDIA SPONSOR

SUPPORTING ORGANISATIONS