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What it is and why it's important
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Social Media 101What It Is & Why It’s
Important
Road Map
• What is social media?
• Why is it important?
• Things to keep in mind
• Q&A
NPower Northwest
• Vision – A thriving community with high performing
nonprofits.
• Mission– To strengthen the nonprofit sector by catalyzing
innovation and driving adoption of technology solutions.
Introductions
PresenterAsh ShepherdProject StrategistNPower Northwest
ModeratorMandi MoshayCommunity Engagement CoordinatorNPower Northwest
Poll
• Primary role representing here today?
Poll
• Why are you interested in topic?
Social Media
What’s it all about?
Definition
Any tool that uses the internet to facilitate conversations
Key Differences
Shift from Monologue Conversation
Key Differences
Happens in real-time
Flickr | Kodak Agafa
Key Differences
User-generated
Key Differences
Online & mobile
Major Implications
Shift in ownership of content/message
Major Implications
Shift in power from traditional media sources
Major Implications
New communication channel to integrate
Image | www.attribution101.com
Social Media is Not Just Facebook & Twitter
Social Media Landscape
Nonprofit Context
• 11,196 participants
• All sizes of org
• Broad spectrum
• Jan & Feb of 2011
Nonprofit Context
Using at least one commercial social metwork
92%
8%
Column1
YesNo
Source | NonpropfitSocialNetworkSurvey.com
Nonprofit Context
Platform use
Facebook Twitter LinkedIn YouTube0%
10%20%30%40%50%60%70%80%90%
100%
NoYes
Source | NonpropfitSocialNetworkSurvey.com
The Big Four
• 800 million active users
• 2 billion posts are liked & commented/day
• 7 million+ apps & websites integrated
Source: www.facebook.com/press/info.php?statistics
• 460,000: Avg # new accounts/day in Mar 2011
• 1 week = 1 billion tweets
• 182% increase in mobile users (Mar ’10-’11)
Source: blog.twitter.com/2011/03/numbers.html
• 97 million monthly visitors (40 million US)
• Growth - nearly 1 new member/second
• Newly added nonprofit focus
Source: www.quantcast.com
YouTube
• 3 billion videos viewed/day
• Broad demographic base 18-54
• 17 million: connect to at least 1 social account
Source: www.youtube.com/t/press_statistics
Honorable Mentions
Blogs & Flickr
Poll
• Number of platforms for org?
Questions
Social Media
Why Does It Matter?
The Conversation is Happening
Engagement is The New Standard
Cultural Shift in Communication Trends
The Potential
To create relationships
The Potential
To tell your story
The Potential
To let others tell the story
The Potential
To redefine your “community”
The Potential
To drive offline action
Social Media
Things To Keep In Mind
Things To Keep In Mind
Be authentic in willingness to engage
Flickr | escuchoelecodetuvoz
Poll
• Org’s willingness to engage in conversation?
Things To Keep In Mind
Not a silver bullet
Things To Keep In Mind
Failure to plan is planning to fail
Things To Keep In Mind
Boring offline means boring online
Credit sxc.hu |roxinasz
Take Aways
• Communication has changed, for good
• ONE of many channels to use
• The potential is enormous
• Always a work in progress
Webinar Series
Social Media: Getting Started
Social Media: Keeping Momentum
Thank You
Ash ShepherdProject Strategist
[email protected]: @NPTech_Ash
NPower NorthwestWebsite: www.npowernw.org
Facebook: www.facebook.com/npowernwTwitter: @npowernw
