social media

and

youkarim kanjico-founderthirdocean inc.

"Why we trust people is the same; it's only the ways we come to be trusted that have been changing, and that's because communication has been changing."

- Trust Agents (Brogan and Smith)

WHAT IS SOCIAL MEDIA?

http://www.youtube.com/watch?v=x0EnhXn5boM

1.History2.The Tools3.Using the

Tools4.Community5.Let's Chat

History

The Tools

Using the Tools

It doesn't matter what tools you use and how you use them. What matters is who is using the tools.

Ask yourself:

Who am I and who is my potential audience?

- Karim Kanji, co-founderthirdocean

Trust agents use today's Web tools to spread influence faster, wider, and deeper than a typical company's PR or marketing department might be capable of achieving, and with more genuine interest in people, too.

Community

Communicate one-way ● You are not being social if communication only goes one way

Hard sell● People do not respond well to a hard sell

Hide your social presence● Weave it in to your existing media and marketing

communication efforts.

Use the same strategy across channels● No cookie cutters allowed!

Push AND Pull communication● It's about an exchange of value.

Be human● People connect with people. NOT logos.

Be consistent● Set and manage your audience's expections

Set some ground rules: Terms of Use● An easy way to steer clear of horror stories

Give people reasons to participate● Use what you know about your audience

Make it easy for people to participate in WOMM ● Increases the chances of WOMM call to action

Maintain a consistent image across channels● You've got a brand to represent

Have fresh content ● Content is king

Measure, measure, measure● What is and isn't working

Let's Chat

karim kanji

karim@thirdocean.com

Twitter: @karimkanji and @wearethirdocean

Website: www.thirdocean.com

Blog: www.karimkanji.com