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Social Media 101 presentation at the Toronto Regional Board of Trade
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Social Media 101 Power Prospecting for Your Small Business
Dev Basu, Founder @ Powered by Search
www.poweredbysearch.com
This seminar is for
you if you want more:
• Targeted Leads
• Brand Awareness
• Community Engagement
• First Mover Advantages
• And More Sales. Period.
What is
Social Media?
Conversations
+
Networking
+
Relationships
Social Media
is going from THIS to ...
Conversation
s Which is 2 Way, Open, and Honest
Why Should I Care?
o 91% say consumer reviews are the #1 aid to buying decisions - JC Williams Group
o 87% trust a friend’s recommendation over critic’s review - Marketing Sherpa
o 3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research
o 1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent
* Slide courtesy of Digital Influence Group & Tactica Interactive Communications.
Reason # 1
Social media sites are the fastest-growing category on the web, doubling their traffic over the last year.
o 73% of active online users have read a blog
o 45% have started their own blog
o 57% have joined a social network
o 55% have uploaded photos
o 83% have watched video clips
* Slide courtesy of Tactica Interactive Communications.
Reason # 1
o 40% of Canadian internet users have visited a community or social networking site
o 22% of Canadians over 60
o 50% of Internet users under 30
o 25% of users 25-29 do so daily
o 43% English speaking Canadians and 24% of French speaking Canadians visit these sites
Canada Online, The Internet, Media and Emerging Technologies
Courtesy: Tactica Interactive Communications
Reason # 2
• Younger users (under 45) and women use these sites for
socializing
• Older users use these sites to obtain and share
information ($$$$)
• Youth (12-17) use these sites for entertainment
Courtesy: Tactica Interactive Communications
Reason # 3
So Engaging with Canadian
Social Media Users
Can Mean...
Going From Getting Introduced To...
Converting Prospects into Customers
Does Social Media Make You Feel Like This?
Let’s Discuss as a
Group…
• Is Social Media is Useful?
• Is Social Media is Too Difficult? Why?
• Are You Worried about Social Media and it’s Impact on your Online Reputation?
Great! So Where Do I
Start?
• Blogging
• Youtube
• Integration and Tracking
And More Sales. Period.
o Fastest growing social network in Canada and the world (200 million members)
o Powerful tools to engage and understand your audience: o Brand pages
o Custom applications
o Targeted advertising
o Audience insights/metrics
o Opinion polls o Slide Courtesy: Tactica Interactive
Commuications
o Facebook Profiles o Strictly for You – Not your
Brand
o Connect with Close Friends
o Not as Effective for Prospecting
o Facebook Fan Pages o All about your brand
o Events, Open Houses
o Photos, Videos and More.
o Facebook Groups o Fan Pages Lite Edition
o Face Book Advertising
o Your own homepage on
Facebook.
o Allow you to post photos,
videos, events and other
messages.
o Users interact with you by
o Writing on your wall
o Commenting on your posts
o Participating in discussions
o Post photos to your page
o Friends see your page updates
in their newsfeed
o Location
o Age
o Gender
o Keywords (appear in your users
profile)
o Education
o Workplace
o Relationship status
o Relationship interests
o Languages
o Setup A Fan Page and Invite Close Friends and Clients.
o Join Local Community Groups and Engage in Conversations.
o Use Demographic Targeted Facebook Ads.
o Eg: Target Males and Females Aged 27-35, in Toronto, who went to
the University of Toronto, and are currently employed at Microsoft
o Bulk Message Fans and Group Databases
o Private Message Special Groups of Clients
o Publicise your Facebook URL or Fan Page URL on Your Blog, Business Card, or
Integrated Marketing
Customer Service. social media is a great tool to connect with customers and find out what’s
bothering them!
This Leads To a Better Customer
Experience
And Helps Convert Prospects into Customers
The most important part of social media is the social part. It’s all about the people
People Shop Similarities
But Buy The
Differences
