Social

Networking and Media

Media = a way to communicate

Network = interconnected system of things

or people

Social = being connected to

others

?

What is a Social Network?

You

Joe

May

EddieMargaret

Bill

Jeanine

Estelle

Joe

You

You are connected to Joe.

Joe is connected to the people in his network.

The people in Joe’s network are connected to other people.

How do you Engage your Social Network?

http://www.flickr.com/photos/intersectionconsulting/3704908885/in/photostream

Face to Face – One to One

Face to Face – One to Many

Traditional MediaOne to One & One to Many

Posters

Email

Websites

Brochures

Newspapers

Snail Mail

TV

Radio

What is Social Media?

Many to Many?

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use

web-based technologies to transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed[

who?] to be a driving force in defining the current time period as the Attention Age[citation needed]. A common thread running through all

definitions of social media is a blending of technology and social interaction for the co-creation of value.

http://en.wikipedia.org/wiki/Social_media

Social media is about connecting, communicating collaborating and creatingonline

Social media is not a fad...

It’s not going to go away...

6S created and distributed the survey to a database of over 10,000 Canadians including members of the Vancouver Board of Trade.

The survey polled Canadians on the purpose of their social media use, as well as the popularity of the available sites and the effectiveness of using this medium.

http://www.6smarketing.com/social-media-survey-results/

Survey highlights include:

• 70% of Canadians say they use social media. (66% in USA)

• Facebook is the most popular social networking site with 70% of people surveyed currently having an account.

• 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age.

• YouTube & Flickr are the most popular (visual) social media sites with 38% & 29% (respectively) of people surveyed using the sites.

• 42% of Canadians do not blog, while 58% do blog.

• 74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both.

• 61% of businesses said they track what people are saying about their brand online.

The face of communications has shifted dramatically...

Social media provides businesses, agencies and people with the ability to connect with communities and networks as they increasingly live and work online.

Social Media for

ConnectingCommunicating

CollaboratingCreating

Exam

ples

Social Networking

Link

Blogs

MapsLink

Google Maps - Google Earth, Google Street View

Timelines

Dipity

Link

Video SharingLink

Photo Sharing

Link

Picasa

CollaborationVoiceThread

Mix ‘em up}

The Steps

Repeat steps 2 and 3 as needed

Step 3

PLAY Keep what works

Step 2

Pick 3 Social applications Sign up for free accounts

Step 1

Decide on a username Don’t change it

One Example

Facebook – Create a Facebook page for your agency/business/cause – post all your news and events there

Blog – Create a blog for your agency/business/cause – use it like a newletter

Flickr – Sign up for Flickr account – start adding your pics

Use one username to identify your Hub

Cross link and cross post

Your Facebook page should have links to you Blog and your Flickr account

Your blog should have links to your Facebook page and your Flickr account

VoiceThread

Timeline

YouTube Channel

LiveStream

Twitter

Facebook

Google Maps

Blog or Website

All of these are

Free (or really cheap)

Easy

Accessible

Ways to Share your Story

You can find Sto:lo Nation Community Engagement Hub at:

Stolohub@gmail.com

http://twitter.com/StoloHub

http://www.facebook.com/stolonation

http://www.livestream.com/stolonationhub

More to come...

Links

http://www.commoncraft.com/ - Videos that explain a variety of technical things in plain language.

http://twitter.com/ - Free microblogging, connect with people all over the world in 140 characters or less

http://www.facebook.com/ - Free social networking, pages is better for Hub than personal profile

http://maps.google.com/ - Free to make and share your own maps

http://www.flickr.com/ - Free photo storage and sharing, works with Yahoo account

http://animoto.com/ - Free version, 30/yr for all access, turns your photos into music videos

http://voicethread.com/ - Free version, 60/yr for pro, collaborate and share stories around a topic/photo/video

http://timerime.com/ and

http://www.dipity.com/ - Free timeline makers

Links

https://www.blogger.com – Free blog you can use as website, works with Google

http://wordpress.org/ - Free blog software you can use as website, use this one if you are tech savvy and want to install on your own server

http://wordpress.com/ - Free, easier, hosted blog you can use as a website

http://mapalist.com/ - Free, use with Google Docs spreadsheet and export to Google Maps

https://docs.google.com/ - Free online collaboration tool, works with Gmail account (also free), use as wiki, excel, PowerPoint, pretty much any MS product, lots of templates, can make private or shared

http://www.youtube.com/ - Free video storage and sharing. Can make private, now has livesteaming

http://vimeo.com/ - Free video sharing made easy

http://www.livestream.com/ - Free livestreaming, create your own TV station on the web