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What are we going to talk about?
• 5 Ways Technology is Changing Communication
• What is Social Media?• The Value of Conversation• 10 Ways to Use Social Media for
Business
225,46025-55 year old college
graduates within 10 miles of Indianapolis, IN
334,00045-64 within 10 miles of
Indianapolis, IN
600MUsers on Facebook
300,000New Twitter Accounts
Every Day
You can’t be consumers.You need to be producers.
2012
The Transition of Marketing
Communication
BiggestMisconception?
1. Engaging
Loyalty is not about them being loyal to you...
It is about listening for the content THEY want to...
hear, consume, and remember.
2. Increase Value of CustomerSpend
It is still about the numbers...
...but one-to-one direct response is equally
important
3.SharingContent
4. Recruiting
5. BuildingPresence
It is all about integration
Sharing
http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
Widgets
http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
6.CombiningForces
7.FacebooikAds
8.LeadGeneration
9.UsingLinkedIn
10.Tracking andMeasurement
Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Ticket Sales• Email Distribution• Phone Calls• Traffic to Website
Things to Remember
People are always better than logos.
If you want to change behaviors, you must
measure them.
Conflict gives value to ambition.
You can’t be consumers. You need to be producers.
Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: [email protected]• Phone: 1-765-610-5965• Web: www.yourmindframe.com
