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Tendenci's own Ann Olivo, along with presenters Michael Wilson and Jeffrey Montegut, discuss unlocking the secret to online event fundraising. The presentation features information on the different types of event participants and how to utilize them to kickstart your cause's fundraising efforts.
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Social Media and!Online CommunityLearn the Keys to Event Fundraising Success
Michael Wilson Ann Marie Olivo
#14NTCevent
The Presenters Ann Marie Olivo • Programming Manager • Tendenci • Open Source CMS
Michael Wilson • CEO & Founder • Small World Labs • Online Community
Jeffrey Montegut • Manager, Digital Platforms • American Cancer Society • Relay For Life
Slide 2 #14NTCevent
@annieolivetree
@wilsonmichael
The Presenters Ann Marie Olivo • Programming Manager • Tendenci • Open Source CMS
Michael Wilson • CEO & Founder • Small World Labs • Online Community
Jeffrey Montegut • Manager, Digital Platforms • American Cancer Society • Relay For Life
Slide 3 #14NTCevent
#14NTCevent
Personal relationships drive !event fundraising success!
!
Your organization can significantly influence participant behavior!
!
Think of the event as an engagement !tool to lock in a relationship
Flickr: eschipul
#14NTCeventFlickr: eschipul
Different types of participants will affect your fundraising
goals in unique ways.
Source: Braiterman. “2012 donorCentrics Peer-to-Peer Event Fundraising Benchmarking Insights” Blackbaud.
The AlphaTeam Leader
#14NTCeventFlickr: lubright
The TagalongParticipant
#14NTCeventFlickr: didbygraham
The LonerIndividual Participant
(not on a team)
#14NTCeventFlickr: danhuby
The DonorSupporters
#14NTCeventFlickr: kodamakitty
#14NTCevent
Why do people get involved in fundraising
events?
Flickr: eschipul
#14NTCevent
Motivations for getting involved in fundraising events
0
0.125
0.25
0.375
0.5
27%31%
20%18%
49%47%
Felt a personal
connection to the cause
A friend or family member
asked me to participate
The beneficiary
org. asked me to participate
Wanted to be a part of a
company or other group
team
Physical challenge
To benefit the local
community
!11
Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey” Blackbaud & Run Walk Ride Fundraising Council.
You must enable your participants to connect with
friends and family members!
#14NTCeventFlickr: didbygraham
http://www.komen-houston.org/case-studies/jan-morrison/
#14NTCevent
How can your organization
influence participant behavior?
Flickr: eschipul
–Hank Rosso
“Fundraising is the gentle art of teaching the joy of giving.”
#14NTCevent!16
#14NTCevent
Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey” Blackbaud & Run Walk Ride Fundraising Council.
64% of participants weren’t asked to raise funds and didn’t know they were expected to do so.
Directly ask your participants to
raise funds!
#14NTCevent!18
80% of participants who set a goal raised exactly or
more than their goal.
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Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey” Blackbaud & Run Walk Ride Fundraising Council.
Set a fundraising goal for participants
#14NTCevent!20
Give your participants the tools they need to
be successful fundraisers!
#14NTCevent!21
Schipul’s Web Marketing Fundamentals
• Use effective calls to action!
• Use a strong headline
• Use photos to tell your story
• Generate dynamic content
• Showcase your [event] as the hero
#14NTCeventhttp://www.schipul.com/articles/web-marketing-fundamentals-increase-sales-lead-generation/
• Make it easy to contact you
• Test your contact forms
• Keep UX (user experience) in mind
• Make sure your website is mobile-optimized
• Use logos to establish credibility
!22
#14NTCevent!23
#14NTCeventh/t Alec Bieniawski
#14NTCeventh/t Alec Bieniawski
#14NTCevent
ENABLE!SHARING
!27
#14NTCevent
How does your event foster a relationship
with your participants?Flickr: eschipul
–Peter Farquharson
“Relationships of trust depend on our willingness to look to our own interests & the
interests of others.”
#14NTCevent!29
On average, organizations only retain 25% of fundraising
participants each year.
#14NTCevent
Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey” Blackbaud & Run Walk Ride Fundraising Council.
!30
• Share your content strategically
• Say “Thank You”
• Send out a survey
• (and adapt according to feedback)
#14NTCevent!31
Self-Reflection• Are you doing all you can to enable your participants
to leverage their personal relationships? !
• What are some simple ways your organization can influence what your event participants do so they are more effective fundraisers for you?
!
• Are you focused on staging a successful event or are you thinking strategically about how the event addresses your organization’s long-term needs?
!32 #14NTCevent
#14NTCevent
Personal relationships drive !event fundraising success!
!
Your organization can significantly influence participant behavior!
!
Think of the event as an engagement !tool to lock in a relationship
Flickr: eschipul
