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At Active Development, we are tackling all issues regarding Social Media engagement and the new frontiers in technology. Here we present to you some of the most important Social Media platforms we use, as well as some analysis and metrics programs we use to understand our followers fully and create a better relationship. For more info on all of our Social Media platforms, feel free to follow us in all of our accounts and send us an email to [email protected]! En Active Development estamos atacando todos los recursos de las Redes Sociales y las nuevas tecnologías al porvenir. Aquí les presentamos algunas de las plataformas de Redes Sociales más importante que utilizamos, como también los programas de análisis y métricas que usamos para entender completamente a nuestros seguidores para mejorar nuestra relación. Para más información sobre nuestras Redes Sociales, ¡síguenos y envíanos un email a [email protected]!
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1© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Social Media Workshop - Basics
Gerald KierceIntern at Active Development
Social Media Manager & Accounts Director
June 2012
@GeraldKierce
2© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Whatis
Social Media?
3© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
SoMe PLATFORMS
4© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Market
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5© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
6© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Market
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2
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65% of B2B organizations have acquried a customer on Linkedin
8© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Market
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3
9© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
10© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Market
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4
11© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
12© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Market
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5
13© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
14© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Analysis&
Metrics
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• Purpose• Method• Benefits
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1
16© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
17© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
18© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Benefits
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2
19© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
20© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
NOT OUR STATS
21© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Purpose• Method• Benefits
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22© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
23© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
24© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Content&
Posts
25© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Where should we post?
What should we post?
When should we post?
MarketInjections
How often should we post?
POSTING TO SoMe
26© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
#Entrepreneurship#Barcelona
ServicesPresentations
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KeyFactors
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Social Media Platform Percentage of Acquired Customers B2B
Percentage of Acquired Customers B2C
Twitter 40% 55%
Facebook 43% 77%
Linkedin 65% 51%
Source: HubSpot State of Inbound Marketing 2012
IS IT REALLY WORTH IT?
29© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
• Social Media fails without content• Success takes a long time• Social Media expires quickly• Monitoring is time intensive
DISADVANTAGES
http://www.andil.co.uk/wp-content/uploads/2011/05/dead-twitter.png
30© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
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