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This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.
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SOCIAL MEDIA TECHNOLOGY
WHAT IS SOCIAL MEDIA?
• Social media are media for social interaction, using highly accessible and scalable publishing techniques.
• Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.
WHY GO SOCIAL ?
• We are a Social Animal and we Live in a Society
• Believe in “ Learning by Sharing”
• We need to learn from other’s experiences. We cant live very long to do everything by ourselves and then learn from it
• Source of Information and Learning
• Huge Knowledge Bank
• Stay Connected, Stay Updated
GO SOCIAL !
• Learn from People around you
• Learn from people around the world
• Speak Out in front of Global Audience
• “RT people who inspire you and thank those who RT you.”
BUT-
“Focus on how to be social, not on how to do social.”
(c) Copyrights 2012 InRev Systems
SHIFT BROUGHT BY SOCIAL MEDIA
Before
Brands
One Way Conversation
NowBrands
Multidirectional communication
SOCIAL MEDIA SITES IN NEPAL• Facebook.com
• Youtube.com
• Blogspot.com
• Twitter.com
• Linked In
• Google +
• Flickr
• Quora
• And many others
WHAT IS YOUR PURPOSE OF USE OF SOCIAL MEDIA ?
• Connecting to Frens and Families
• Daily Activity, Chat, Information Update
• Social Campaigns
• Discussions
• Branding / Marketing
• Events Information and Promotions
• Source of Information
• Training and Learning
WHAT FOR YOU TODAY ?
• Social Media Basics and User Behaviour
• Content Generation and Blog
• Do’s and Don’t’s on Social Media
• Online Reputation Management
• Collaboration
UNDERSTANDING SOCIAL MEDIA INTERNET USER
(Source: Forrester)
THUMB RULE !
• A rule of thumb when thinking about social media etiquette is this: if you wouldn’t do it in the real world, while standing on a crowded bus, in a restaurant or a convention then don’t do it!
• Engage in Meaningful Conversations
• If content is King, Conversation is the Queen !
• Keep things concise, stay active, participate and Cooperate
• Keep Things Visually Appealing
• Don’t just post your links
• Don’t post the same content twice. No Spamming
• Post only relevant content in Relevant Group
• Be Yourself
IMPORTANT THINGS TO FOLLOW
• Be professional
• Be a real person
• Magnetic content
• Know what’s happening right now
• Never be overly promotional
• Don’t update just anything that you get
• Don’t make your social media profiles a ghost town
• Be Consistent
BLOGGING / CONTENT
• Blogging is no longer a “public diary”
• Blogging is “broadcast platform”
• To share views, news, opinions, and connect with like minded individuals
• To showcase creative writing and source of entertainment
• To database of educational content
• To having credibility as a public informers
• A barometer of cultural shift to individual celebrity status
♦ Has to be actively refreshed and content updated♦ Be VERY careful how you react to complaints ♦ Regular reasons to visit need to be developed.♦ Don’t Spam, Don’t post same thing Time and Again !♦ Post interesting things and things worth reading and relevant to the type of forum.
CONTENT AND UPDATE !
• Say something new, say something different, be opinionated, share content that inspires you, infuriates you, makes you laugh and you will find that many people out there will respond with their opinions and open up conversations with you.
• Make a commitment to sit down for an allotted period each and every day to respond to people, ask questions and share great content.
LISTEN TO YOUR FOLLOWERS !
• Not everybody will like what you do or say online but rather than seeing it as a negative see it as a great opportunity for your business to highlight the ultra responsiveness and efficiency of your customer service.
• How can you leverage Social Media ?
• How can you take benefits from Social Media ?
• You have been given a wonderful platform, free of cost. Can you use it nicely ?
Can you actually use Social Media to fulfill your motive?
Amit Agrawal
[Sparrow SMS, SocialAves, Picovico.com]
Janaki Technology Pvt. Ltd.
@amitagrhere
THANK YOU
