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Social Media Boot Campwww.har.com/edu

Day 1

April 11, 20232

Day 1 Objectives Rebrand your business Create your Social Media business

strategy Identify Social Media platforms Benefits of Blogging Implement Facebook profile tips Create Facebook business page Learn about Facebook options

Day 1 Objectives Understand the difference between

Facebook profile vs. Facebook page Identify content sites Learn Social Media etiquette

Branding YourselfSection 1

It’s Time to Update

Get a graphic designerUse namechk.comShift into Social Media mentalityWhat is your niche/passion?

Give yourself a Facelift

Update your picturesRe-do your logo

Creativethunderdesigns.comFreelogodesign.comElance.comVistaprint.com

Re-name Namechk.com

Re-Branding Yourself Google Profile Yahoo Profile HAR.com profile Video FB Biz Page Yelp

Re-Branding YourselfGoogle ProfileHAR.com profileVideoFB Biz PageYelp

Videos to Market YOUVideo for blogging-vimeo.comVideo email using eyejot.comSkype or FacetimeVideo biz card

Monitoring my BrandSection 2

What are they saying?Hootsuite.comSocialoomph.comGoogle AlertsGoogle AnalyticsSocialmention.comKlout.comYelp.com

Business StrategySection 3

Utilize tools effectivelyDoes this fit my strategy?Could I use this tool in another way?Weed in or Weed out

Social Media OptionsSection 4

ChoicesFacebook Facebook Business PageTwitterFoursquareYelpLinkedin& many more

Blogging

Start Here!!!!!Why Blog?Wordpress.com vs. Wordpress.org

FoursquareSEOTime ManagementOne to Many Sites theory

Hybrid SitesMiamism.comClarkcountyrealestateguide.comPhoenixrealestateguy.com365Atlanta.com

Facebook Profile

Your personal FBLearn TimelineListsPower of GroupsSharing contentSocial etiquetteLinking accounts

Your personal FBEngagementContentAboutEventsNewsfeed vs. Timeline post

Your personal FBAbiding by Article 12NAR Social Media guidelineFacebook.com/Marketplace

Facebook Biz Page

Your Biz PageHow to create itWhy to create itCreate it effectivelyWhat to post?

Your Biz PageHow to get more likesFacebook Ads

Other Social Media

OptionsYelp

Siri SearchAgent Reviews

FoursquareMarketing listingsCold Prospecting

OptionsLinked In

ResumeGroups

PinterestMarketing listings????Cold/Warm Prospecting

OptionsInstagramFlickrSpotifyYoutube

Content is KingSection 5

Personal ContentLifehackrMashableWall Street JournalNY TimesKurtsyDigg

Personal ContentYoutubePinterestYour Passion/Social ObjectESPNYahoo NewsCharitiesWhat is your favorite place?

RE ContentYoutubeHouselogic.comTexasrealtors.comRealtor.orgRealtor.comZillow.comLocal appraisal district

RE ContentLocal eventsTrulia.comMarket report (video from HAR)MLS trends for your areaHousing Trends E-NewsletterHUD.gov

EtiquetteSection 6

Post This/Not ThatPoliticsReligionStop the Self-PromotionRespond to commentsDon’t Poke!Friend Requests/IntroductionsGrammar

Post This/Not That20 to 1 ruleStop! Think! Post

Day 1 Wrap UpSection 7

Day 2 Objectives Learn about Twitter Learn about Video Sign up for SM sites Identify SM apps Time Management tools Resource Tools

Day 1 RecapSection 1

HomeworkBusiness strategyWhat SM feels right to you?

TwitterSection 2

TweeterificWhat is it?Speaking the languageFollowing PeopleCreating listsScheduling PostsAdding links & photos to post

Video TimeSection 3

Why Video?

Google loves youtubePeople love videoEasy to doGreat marketing toolDoes it fit my business strategy?

Video vs.Virtual Tour

ActionPhoto gallery

Virtual TourAnimotoTourwristPixeet360SwivlWellcomemat.comHdhat.comTourzilla.com

Equipment

CamcorderIpadIphone or DroidCanon TSI or NikonWeb CameraGo Pro HeroSwivl

Equipment

Green ScreenLightingPortable Lighting- 36 LED lightMicrophone- Brando MicSmart FLV Converter ProVdownloader

EquipmentVideo Editing

Imovie on MacFinal Cut Pro on MacWindows Live Movie MakerPinnacle StudioImovie/Reel Director or Splice on

Iphone/IpadXtranormal.com

Let’s Get Started

Get a Youtube ChannelIt is easier to use a Gmail accountGo to youtube.comMake an accountThat account is now your channel

name

Get a Youtube ChannelNow hit Create Youtube channelFollow stepsVoila- it is done!

What to Video?ListingsBuyers Community eventsLifestyleFAQ’sSpecialized Intro videosBio videos

Create a VideoMake a video on cameraEdit videoUpload to your youtube channelAdd the right Tags

What do I say?Research youtube.comHow long?Write script for SellersWrite script for BuyersWrite Community script

Promoting Videoyoutube.comFacebook static videoWordpressYour websiteYour company siteHAREmail

Video EmailIwowwe.comEyejot.comBombBomb.com

Sign Up timeSection 4

Social Media User NameLinkedin.com

Username:_________________Password:__________________

Twitter.comUsername:_________________Password:__________________

Social Media User NameFoursquare.com

Username:_________________Password:__________________

Google.com for your Gmail accountUsername:_________________Password:__________________

Social Media User NameYelp.com

Username:_________________Password:__________________

Youtube.comUsername:_________________Password:__________________

Social Media User NameHootsuite.com

Username:_________________Password:__________________

Klout.comUsername:_________________Password:__________________

Social Media User NameOther #1__________________

Username:_________________Password:__________________

Other #2____________________Username:_________________Password:__________________

Social Media User NameOther #33__________________

Username:_________________Password:__________________

Other #4____________________Username:_________________Password:__________________

Social Media AppsSection 5

Time to get “Appy”youtube.comFacebook WordpressCost Vs. ValueFoursquareHARYelp

More AppsPinterestLinkedinHootsuiteSpotifyUstream/QikReel Director /SpliceInstagramFlickr

More Apps….The SequelCamera+ImovieHipstamaticDermanderAutoStitchAnimotoYummy Cam

More Apps….the Final SequelZillowRealtor.comTruliaCard Munch or Scan Biz CardsSplash IDGodaddySocialcal

Time ManagementSection 6

Who has the time?WordpressHootsuiteSet timerTake a day offBest time of day to postSkype

Resource ToolsHdhat.com- tinyurl.com/amyhdhatCoffee with Krisstina-get codeReal-techguy.comInmanTechsavvyagent.comAreweconnected.com