“The Social Media Canvass For Crime Prevention”

Healthy Relationships = Safe Communities

@OfficerVella Meets @Daniela_Aum

Social Media Is An Effective Tool IF YOU EAT THE CAKE!!!

#OccupyTO #OWS#SMiLEcon

Key Messages

• Crimes can be PREVENTED if police engage on social media

• Crimes can be SOLVED quickly if police are engaged on social media

• Relationships between police officers and the community in social media are key to preventing and solving crime

• Anonymous Crime Stoppers programs led by community in partnership with police and media are integral to community safety.

Relationships Are Key!Make It Memorable!

The Maple Syrup Game!• Make a new friend outside of the room

• Tweet “The State of NOW” & #SMiLEcon for an authentic Canadian MAPLE CANDY!!! :)

@TPAca @TPAAAca

@CPPOM @HeroesInLife

@TorontoPolice @GraffitiBMXCop

@CSIWorld

@1800222tips

@CanStopCrime

@WalkForJustice @UMOVEto

@SSENca

@TorontoBMX

BronteEvents

@Water4Tanzania

@ONGIA

@PreventGangs

@NoToGangsorg

#SM | Purpose | ProcessPayoff | Potential 4 #LE

“How Do We Do This?”“High Tech - High Touch”

@WardClapham• Purpose

• Process

• Payoff

• Potential

BE A WITNESSCall The Police Directly Should Be

Encouraged• Need to put the officer name and

contact info out regularly – Both Telephone # and E-mail

• Emergency 911• Non-Emergency Police #

Crime StoppersAnonymous Tips

PREVENT | Solve Crime

• Talk

• Type

• Text

• Facebook “Leave A Tip” Tab

• iPhone App

• Android App

Purpose Social Media Canvass

• ID the suspect wanted for sex assault• Arrest suspect for sex assault• Warn other potential victims• Improve atmosphere of safety in area• Personal, caring message from officer • Direct access to viewing composite sketch• Direct access to viewing surveillance video• Continue the canvass online after club goers

have gone home

Process

• Victim and composite artist meet to do sketch• Composite sketch released to media and

official police social media on Facebook and Twitter

• Video appeal of officer recorded and posted to Youtube - engaged on Facebook and Twitter

• QR Codes created via bit.ly • Flyer created by Crime Analyst

Social Media Canvass“How To Do This”

• Social media canvass is dependent on relationships in social media of individual police officers

• Need officers with a following on Facebook and Foursquare of the target audience

• Those involved in gang prevention, school cops, and street cops are the best for this

• In Toronto ideal officers are the Community Response Unit officers in the downtown core known as 52 Division.

Case Study #1Violent Sex Assault

• October, 2010 • Toronto Entertainment

District • Composite Sketch of

Suspect• Police canvass of the

area• Media Releases• Additional Police

Presence • *NEW* - A Social Media

Canvass!

Composite Sketchby Toronto Police Artist

Jo OrsatiSuspect to ID

Sexual Assault

October, 2010

Toronto, Ontario

Canada

Personal Appeal by Officer Youtube Video

Surveillance Video of Suspect Posted to Official Police Youtube

CompositeDescriptionContact Info

YoutubeFacebook

TwitterVideo of OICSurveillance

Video

Toronto Ontario CanadaEntertainment District

52 Division Toronto Entertainment District

52 DivisionStreet Level Talking With People

Facebook Places Check InsFoursquare Check Ins

Introduction To Followers That Cop is “On Patrol” + Posting To Social Media

Starting Out The Patrol “Having a Tea”

Social Media Check Ins Keep Officers/Community Aware of New

Names Of Clubs

Check Ins Allow Officers/Community To Know What Is Going On/Where

Check In At Club Near Scene At Similar Time to Incident

Foursquare Check In At Restaurant Near Scene

Chatter About “Scene” on Street At Night Club

Facebook Places Check InClub Near Scene

Talking to Club OwnersFacebook Places Check Ins

Virtual Canvass Leads To Positive Police-Community Interactions

The Next Day

Facebook Places Check InMore Engagement Than Foursquare

Benefit: Continue Virtual Canvas From Office

Videos of appeal posted days later

Different officers can participate

Community can/will assist

In social media

Mothers Day Virtual Canvass Continues

Virtual Canvass Continues At #SmileCon

Virtural Patrol Leads To Community-Cop Connection

Check Ins at Homicide Scenes + Follow Up With Community Appeal

Homicide SceneCheck Ins Help Find Witnesses +

Solve Cases

Face of Toronto PoliceHomicide Squad Social Media• Detective Sergeant Frank Skubic

Toronto Police ServiceHomicide Squad Social Media

IDEAS/ “Food For Thought”Balance Prevention | Solving Crime

Personal | Professional

Following Slides Are Points Of Interest From An Officer Who Has

Lived 8 Years of Professional Social Media Use

Teamwork & Positive Attitude Social Media Key To Success• Thanks to our Corp Comm Team

Graffiti Community BuildingYoutube.com/LegalGraffitiArt

“TRUST Cops/Kids/Community”BMX | Youth EngagementYoutube.com/TorontoBMX

Personal | Professional | Cops | Social Media @DaveMarcus

“Establish Your Own + Family’s Comfort Level”

Relationships / TechnologyPrevents | Solves Crimes

InternetViolencePrevention.com

scotmills@gmail.com

Community | PoliceWorking Together For Success & Safety

@SSENca #livenow

SSEN.ca | @SSENca | Facebook.com/SSENca

TY Laurie! @lawscomm {*Hugs*} #smilecon

Positive Relationships Are Key To Community Safety

WorldwideFOCUS YOUR *ROI* ON

RELATIONSHIPS

AND …… EAT THE CAKE!!!!!

“Be safe & know that you are loved and appreciated. We are here to serve & protect each other” @Daniela_Aum