Social Media Clutter and the Ephemeral Networks

Gokul B AlexIT Architect & Technology

Evangelist

Defining and identifying ‘social media clutter’• Any content irrelevant to a social

conversation• Any message over amplified for the

marketing need• Any idea that masks the meaning and

the social context• Is content broadcasting and recycling

the cause for the clutter?

‘Ephemeral Data Storage’ concept in brief• Derived from ‘Temporary Social

Media’ concept• SnapChat, SilentCircle etc are leaders

in the space• Content is destroyed as soon as it is

consumed. • Promises better privacy and end to

end visibility

Can Ephemeral data resolve Content clutter!• Clutter can resolved by intent and media

design

• Clutter accumulates in offline time

• Clutter travels in online space

• Media designs should condense the offline time and online space according to intent.

• Ephemeral network is the solution not the ephemeral data

Social media should design ‘intent’ centric workflows

Problems• Tweet trains

• Email overload

• Facebook crowding

Tips• Scheduled tweets

• Email managing social networks

• Intent specific facebook pages