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Workshop presentation from ALGIM 2011 Local Govt Web Symposium, 2 May 2011. Covers social media policy, monitoring social media, tools to manage social media and examples during crisis management (including Christchurch earthquake).
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Putting Northland first social media | 2011 ALGIM Web Symposium
delivering on expectations
Putting Northland first social media | 2011 ALGIM Web Symposium
does your organisation use
social media?
Putting Northland first social media | 2011 ALGIM Web Symposium
do you have a social media
policy?
Putting Northland first social media | 2011 ALGIM Web Symposium
do you do social media
monitoring?
Putting Northland first social media | 2011 ALGIM Web Symposium
Developing a policy for
social media.
Putting Northland first social media | 2011 ALGIM Web Symposium
what is social media? who policy applies to?how you can use it?
1: define it.
Putting Northland first social media | 2011 ALGIM Web Symposium
2: developprinciples.
Putting Northland first social media | 2011 ALGIM Web Symposium
be honest and say you work for ‘the Council’
transparency.
Putting Northland first social media | 2011 ALGIM Web Symposium
of residents privacy, copyright & trademarks, only release public information
protection.
Putting Northland first social media | 2011 ALGIM Web Symposium
with use of technology, dodgy sites, spyware, etc
responsibility.
Putting Northland first social media | 2011 ALGIM Web Symposium
3: off-limits.confidential data, online recommendations, financial info, staff issues
Putting Northland first social media | 2011 ALGIM Web Symposium
4: provide guidelines or training.
Putting Northland first social media | 2011 ALGIM Web Symposium
empowers staff, let’s them know what they can and can’t say
be enabling.
Putting Northland first social media | 2011 ALGIM Web Symposium
only authorised staff can represent council online
authorised.
Putting Northland first social media | 2011 ALGIM Web Symposium
get your facts right, only comment on your area
accuracy.
Putting Northland first social media | 2011 ALGIM Web Symposium
acceptable use, code of conduct, media, customer service charter, copyright
alignment.
Putting Northland first social media | 2011 ALGIM Web Symposium
be polite, respectful and professional, give credit when it’s due
respect.
Putting Northland first social media | 2011 ALGIM Web Symposium
disclose you work for council, keep records, don’t post when in doubt
honesty.
Putting Northland first social media | 2011 ALGIM Web Symposium
work tool – not a distraction, remember it’s a permanent record
responsibility.
Putting Northland first social media | 2011 ALGIM Web Symposium
Managing your
social media.
Putting Northland first social media | 2011 ALGIM Web Symposium
social media:whose job is it anyway?
IT / Information Services? Communications? Human resources? Customer services?
Roles:
-Technology
-Leadership
-Coordination
-Daily use
Putting Northland first social media | 2011 ALGIM Web Symposium
www.tweetdeck.com
Putting Northland first social media | 2011 ALGIM Web Symposium
www.hootsuite.com
Putting Northland first social media | 2011 ALGIM Web Symposium
www.yoono.com
Putting Northland first social media | 2011 ALGIM Web Symposium
www.mytweeple.com
Putting Northland first social media | 2011 ALGIM Web Symposium
www.hyperalerts.no
Putting Northland first social media | 2011 ALGIM Web Symposium
changing faces
Putting Northland first social media | 2011 ALGIM Web Symposium
Facebook notifications
Putting Northland first social media | 2011 ALGIM Web Symposium
Facebook Insights
Putting Northland first social media | 2011 ALGIM Web Symposium
“what other tools doyou use?”
Putting Northland first social media | 2011 ALGIM Web Symposium
what we do
avoid ‘template posts’ for all schedule posts manually (for now) respond to posts in working hours spreadsheet of Twitter followersmonthly archive of all posts report monthly to council
Putting Northland first social media | 2011 ALGIM Web Symposium
my daily 10mins
take one platform at a timealternate between platforms daily respond to your fans & followers firstquiet day? reach out! focus on one or two actions per day
Putting Northland first social media | 2011 ALGIM Web Symposium
tracking the buzz on
social media.
Putting Northland first social media | 2011 ALGIM Web Symposium
www.google.com
Putting Northland first social media | 2011 ALGIM Web Symposium
www.google.com/alerts
Putting Northland first social media | 2011 ALGIM Web Symposium
www.twilert.com
Putting Northland first social media | 2011 ALGIM Web Symposium
www.blogpulse.com
Putting Northland first social media | 2011 ALGIM Web Symposium
www.tweetreach.com
Putting Northland first social media | 2011 ALGIM Web Symposium
www.backtype.com
Putting Northland first social media | 2011 ALGIM Web Symposium
www.netvibes.com
Putting Northland first social media | 2011 ALGIM Web Symposium
www.socialmention.com
Putting Northland first social media | 2011 ALGIM Web Symposium
youropenbook.org
Putting Northland first social media | 2011 ALGIM Web Symposium
“what other tools doyou use?”
Putting Northland first social media | 2011 ALGIM Web Symposium
Twitter during crisis
Putting Northland first social media | 2011 ALGIM Web Symposium
release tips and facts
Putting Northland first social media | 2011 ALGIM Web Symposium
respond to queries
Putting Northland first social media | 2011 ALGIM Web Symposium
go behind-the-scenes
Our Regional Emergency Operations Centre has been activated for ‘Exercise Tangaroa’; a national tsunami exercise view photo
Red Cross are being tested during the tsunami exercise setting up the Whangarei Welfare Centre in Forum North view photo
Putting Northland first social media | 2011 ALGIM Web Symposium
ask for help or ideas
Putting Northland first social media | 2011 ALGIM Web Symposium
thank those that help
Putting Northland first social media | 2011 ALGIM Web Symposium
keeps those informed
Putting Northland first social media | 2011 ALGIM Web Symposium
alerts problems
Putting Northland first social media | 2011 ALGIM Web Symposium
track event hashtags
Putting Northland first social media | 2011 ALGIM Web Symposium
“So is this stuffjust being a twit?”
Putting Northland first social media | 2011 ALGIM Web Symposium
Putting Northland first social media | 2011 ALGIM Web Symposium
Putting Northland first social media | 2011 ALGIM Web Symposium
Putting Northland first social media | 2011 ALGIM Web Symposium
Putting Northland first social media | 2011 ALGIM Web Symposium
Putting Northland first social media | 2011 ALGIM Web Symposium
Putting Northland first social media | 2011 ALGIM Web Symposium
tuning to YouTube
Putting Northland first social media | 2011 ALGIM Web Symposium
Putting Northland first social media | 2011 ALGIM Web Symposium
Putting Northland first social media | 2011 ALGIM Web Symposium
Putting Northland first social media | 2011 ALGIM Web Symposium
Putting Northland first social media | 2011 ALGIM Web Symposium
the last word …
Putting Northland first social media | 2011 ALGIM Web Symposium
any questions?Find out more:
www.algim.org.nz/socialmedia
Jason DawsonGeneral Manager - Community Relations
0800 002 004www.nrc.govt.nz
