Upload
istcl
View
347
Download
1
Embed Size (px)
Citation preview
SOCIALMEDIA
Effective Uses and Practices
Presentation by:
Social Media
•A group of Internet-based technologies that allows the creation and exchange
of user generated content.
•The No.1 Online Activity
Social Media Has Fundamentally Changed Our Connectivity
Ever Heard of the 6 Degrees of Separation?
We are now Separated from Each Person on Earth by about
3 Degrees
It No Longer Exists!(Thanks primarily to Facebook)
This is being called the
Shift From the
Information Era To The
Networked Era
Created with NodeXL (http://nodexl.codeplex.xom) from the Social Media Research Foundation (http://smrfoundation.org). Some Roghts Reserved by Marc Smith. Image Obtained from: http://www.flickr.com/photos/marc_smith/7435405092/
Increased Connectivity Gives Companies a Wider Audience
Graph: 310 Active Twitter Users (out of 100 Million) over 2 days.
Created with NodeXL (http://nodexl.codeplex.xom) from the Social Media Research Foundation (http://smrfoundation.org). Some Roghts Reserved by Marc Smith. Image Obtained from: http://www.flickr.com/photos/marc_smith/7435405092/
.
BUT Time and time again,
Companies who Self-Endorse are Kicked Out of the Conversation
(It’s called SOCIAL media for a reason)
Solution?
Create Your Company’s Personable Persona
The Spontaneous & Upbeat Prankster
The Holistic & Inspirational Athlete
The Professional & Informed Industry Leader
Percent of Companies who saw benefits from using Social Media-- Half of whom had been using these platforms for less than one year
How Social Media Benefits a Business
Get Everyone To Help
• Interact with Sites• Invite their business
contacts • Ask others to guest blog
• Leverage office events into Stories• Send Social Media Coordinator important articles
General Guidelines & Best Practices
• Use desecration; your posts reflect the company• Be engaged and be informed.• Be external- Don’t Be Self-Centered!
Using the Main Social Media Sites
• A mirco-blogging service• Twitter now reaches 1 of 10 internet users worldwide and grew 59 percent in the past year
Tweet Half Life = 2.8 Hours
Reaches 71.2% of the world’s global audience
Accounts for:
-3 in every 4 minutes spent on social media
-1 in every 7 minutes spent online around the world
• Optimal Posting time: 1:00-4:00pm• Ideal: Wednesday, 3:00pm
• Professional Networking Site:
• allows for business contacts to connect, find job, share insights, etc.
• Create a company group to provide a forum for sharing insights & knowledge, and networking with potential clients & employees.
• Transfer company recommendations to Linkedin• 14% of people believe advertisements, 78%
believe the opinion of others.
Improve Your Profile!• Improve SEO:
• Make a Vanity Url• Use Keywords
• Show Your Skills• Connect to Contacts• Seek and Give Recommendations• Share Knowledge in Groups
• Video sharing site
• Over 3 billion hours of video are watched each month on YouTube
• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
• Optimal Posting Time: Sunday, Monday, & Tuesday, between 7-10pm
Blogs Demonstrate Knowledge & Increase SEO
Social media has impacted everything:
“from business, to governments, to media... It now seems as if the next frontier may be in applying the tenants of social media
— transparency, crowdsourcing and the democratization of media —
to solve a wide array of global problems.”
–Ted Ostrow on the subject of
TED Global 2012 &Radical Openness
http://mashable.com/2012/06/26/ted-global-radical-openness/
The End
www.istcl.com