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Northwest Columbia Heights Community AssociationNovember 2011, St Stephen and the Incarnation Episcopal Church, 1525 Newton St NW, Washington, DChttp://www.nwchca.org/"Social Media and Emergency Management" PowerPoint Presentation for public safety meeting
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Social Media &Emergency Management (SMEM)
Northwest Columbia Heights CommunityAssociation (NWCHCA)
November 16, 2011Jana Baldwin, MPH
J. Baldwin, MPH 11.15.11
J. Baldwin, MPH 11.15.11
Outline
• Definition & data– Social Media & Mobile Phone technology
• Emergency Management stakeholders in theDistrict of Columbia
• SMEM Content Examples
J. Baldwin, MPH 11.15.11
What is Social Media• Online forms of communicating that any individual
can employ, like:• Blogs, Twitter, and Facebook. (PC Magazines)
A few facts-• 65% of online users use social networking sites• Most are young adult women 18-29• NO significant differences in use of social
networking sites based on race and ethnicity,household income, education level, lives in an urban,suburban, or rural environment. (Pew Internet & American Life Project, 8/26/11)
J. Baldwin, MPH 11.15.11
Mobile phones & Apps• 83% of Americans own some kind of cell phone 9/11• 73% of cell phone owners text, 31% prefer to text 9/11• 43% of Americans own a phone with apps 11/11• 87% of English-speaking & 80% of non-English
speaking Hispanics own cell phones ‘10
J. Baldwin, MPH 11.15.11
Why SMEM?• Disseminate information to a large group of
people• Timely & efficient- earthquakes, 9/11,
snowstorms• “Free”- Twitter, Facebook, blogger etc. are free
services• Services/industry designed to assist in SMEM
– SouthEast Emergency Response Network-
J. Baldwin, MPH 11.15.11
Agency Twitterfollowers
Facebooklikes
MobileText program
DC MPD @dcpolicedept
2,5224,273 Alert DC- 1-way
NYPD @nypdnews
23,182No official
DC FEMS @dcfireems
10,718953 Alert DC
WMATA (Metro) @wmata
21,4772045 Mobile alerts-1-way
311/911 @311dcgov
522No 4 NO 311 click fix
HSEMA @DC_HSEMA
8,59573 Alert DC
Alert DC @dcalerts
7,588yes
CSOSA @lensipes
1,6412 NOJ. Baldwin, MPH 11.15.11
Twitter Content
J. Baldwin, MPH 11.15.11
Who monitors social mediasites/text alerts?
• Varies by jurisdiction and agency– Some agencies utilize their PIO- public information
officer, others actual police, fire, or trained civilians• MPD-
– combination of civilian employee’s and police thatmonitor and update twitter for 24/7 coverage
– Civilian employee that updates Facebook forevents & some crime alerts
– Police update text alertsJ. Baldwin, MPH 11.15.11
Small Group Recommendations
• Stakeholder Concerns• Policy Issues• Initiatives• Communication• Timeline
J. Baldwin, MPH 11.15.11
Pew Internet & American Life Projecthttp://pewinternet.org/Reports/2011/Social-Networking-Sites.aspxhttp://pewinternet.org/Media-Mentions/2011/Pew-73-of-Cellphone-Owners-Text.aspxhttp://pewinternet.org/Media-Mentions/2011/More-Than-One-Third-of-American-Adults-Own-a-Smartphone.aspxhttp://pewinternet.org/Media-Mentions/2011/Hispanics-lead-US-embrace-of-mobile-technology.aspxhttp://pewinternet.org/Reports/2011/Cell-Phones.aspx
International Chiefs of Police Center for Social Mediahttp://www.iacpsocialmedia.org/
Federal Emergency Management Agency Bloghttp://blog.fema.gov/
Southeast Emergency Response Networkhttp://www.linkedin.com/company/southeast-emergency-response-network-seern-Share best practices in information sharing, critical infrastructure protection, domestic security, emergency management and public
health.
J. Baldwin, MPH 11.15.11
