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SM & SEOUsing social media channels to earn
traffic and higher search engine rankings
Jawdat ShammasOnline Marketing Manager @ OpenSooq.com
@jshammas
What is SEO
Yahoo vs. Google
Paid vs. Free
Paid
Free
Paid clicks
Free clicks
Google keyword planner
How much can SEO save money?
O 200’000 searches.O 80’000 clicks (40% CTR – Top result)O 80’000 x $0.07 = $5600
What does Google want?
You Have to Get These Right
Before You Get These Right
What others say about you is more important
than what you say about your self.
Keyword research
High Volume
Low Competition
High Value
Ideal Keywords!
High Volume
Low Competition
High Value
Google AdWords
Allintitle, Allinurl & Links
Google Analytics
Video from Google’s Matt Cutts about Social Media Signals
Direct SEO ImpactO Question: If an article is retweeted or
referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
O Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
SEO and SM should not be separate! there
should be an element of SEO in all of your online activities.
Benefits of engaging in social media
Social Media activities to help with SEO
1. Create social networking profiles
Social News sites
Q+A Sites
Document Sharing Sites
2. Incorporate Keywords into tweets and posts
3. Drive traffic to your website
4. Reach out to influential social media personalities
5. Publish content within a reasonable time frame
6. Know when to publish on social media sites
Any Questions?
You can still follow me on Twitter
@jshammas
Thank you