SOCIAL MEDIA

FOR

BUSINESS

What is Social Media?

Social Media:

In its broadest sense, involves the use of technology to connect people with each other.

Very user-friendly, and is very beneficial.

Ideal for developing and maintaining relationships with stakeholders

Has a powerful role in your organisation’s relationship strategy.

How to develop Social

Media Strategies for

Non-Profit Organisations

5 step Process to developing your Non-Profit Organisation’s (NPO) Social Media Strategy

STEP 1

“Your mission is only as strong as your

supporters”

NPOs usually sell an idea, a cause or

message, and therefore ought to focus on

engaging their supporters. Social media

can help your organisation achieve this, as

well as, expand your company beyond its

four walls by connecting, listening and

engaging.

STEP 1

Your organisation must identify its goals

and objectives

Clearly define these goals and

objectives

Examine how social media will enhance

your organisation

Marketing has evolved beyond telling of

the benefits of products and services; it

is now a two-way conversation between

organisation and customers.

Remember: IT’S FREE!!!!!!

STEP 2

Assess your resources and capabilities

Worse thing to do:

Create a social media profile and completely ignore it!

A social media profile which is

inadequately maintained portrays an

image of inactivity and possibly non-

existence

Designate an individual who will be

responsible for maintaining your

organisation’s site.

STEP 3

Listen to the conversation and participate.

Identify influencers and develop your presence.

Know where your people are meeting online

Visit them often and become comfortable with the various functions

Explore how-to guides

STEP 4

Empower your stakeholders

Start a conversation

Make to engage your stakeholders

and keep them actively involved

Post questions and ask for feedback

Be patient! Results don’t happen

overnight

STEP 4

This implies:

Take one hand off the steering wheel,

give up some control

Allow others to help craft your

message for you

Remember: how your organisation

handles criticism paints a portrait of

you and your company

STEP 5

Understand the impact

Using social media can be costly in

terms of time and energy for a small

organisation but yields powerful

results when used effectively!

Regular maintenance is a MUST!

REFERENCE

www.claritygroupinc.com:

“Bringing Clarity to… Social Media”