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Preso given to the Texas Historical Commission's Historic Sites managers on Sept. 17, 2012.
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Social Media for Historic Sites: Real Places Telling Real Stories
THC Historic Site Managers’ MeetingSeptember 17, 2012
About Me
About Me
GEEK ALE
RT!!
Today We’ll Cover …
• Social media review• Common social media platforms• Best Practices• What to say• Try new things• Social media “Don’ts”• Know your audience• Exercise• Q&A
Social Media Review
Photo: erinjpattisonContent: Tourism Currents
Social media is FREE!
Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors
for your brand
Source: Social Media for Tourism Pros
Common Social Media PlatformsFacebook & Twitter
What Is Facebook?
• Social networking service that allows users to connect to friends, businesses, and organizations
• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people, not
businesses. Develop a fan page instead.
Facebook Stats
• Over 955 million active users• Fastest growing demographic is women 55
years old and up • Average user is connected to 80 pages, groups,
or events• 552 million users log in to Facebook daily• 543 million users access Facebook from a
mobile device– This group is 2x as active as those who don’t
Source: http://www.facebook.com/press/info.php?statistics
What Is Facebook?
Facebook Benefits
• Low cost• Engage with fans of your page• Fans receive your updates and can upload
comments, photos, and video• When fans engage you on your page, their
activity shows up in their friends’ streams– This can prompt others to check out your
page and your organization!
Facebook Benefits
• Can incorporate content from other social media platforms– Ex: blog posts, updates from Twitter, photos
from Flickr or Pinterest, videos from YouTube, location-based apps (FourSquare), etc.
• Targeted advertising opportunities (cheap too!)
What Is Twitter?
• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”
• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
Twitter Stats
• 465 million Twitter accounts• 11 new accounts are created every second• 55% of active users use their mobile phone to
tweet• Twitter users are 3x more likely to follow a brand
on Twitter than any other social networking site
Source: http://blog.hubspot.com
What Is Twitter?
Twitter Benefits
• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your organization• Create buzz around upcoming events• Promote your organization and your content
Best Practices
Have a Compelling Bio
Link To Everything …
… on Everything
Cross Promote
Integrate
Integrate
Create “Terms of Use”
Create “Terms of Use”
Use Personality
Tag on Facebook
Be Consistent
Be Consistent
So What Do I Say?
So What Do I Say?• FAQs• Tutorials• News (sales, discounts new products/services, etc.)• Events you’re hosting• Your own content• Content from others• Information to extend their stay• Observations• What you’re reading or watching
Go Behind the Scenes
Tell the Story
Celebrate Volunteers
Tie In To Current Events
Have a Little Fun!
Promos, Discounts, & Deals
Promos, Discounts, & Deals
Tout Your Living History
Respond To Comments
Try New Things
Pinterest Bookmarklet
Apply Instagram Filters
From this …
… to this!
But Don’t …
Social Media “Don’ts”• Don’t be something
you’re not• Don’t experiment with
the company logo • Don’t think you have
to be on every social media channel
• Don’t tell, show• Don’t feed Facebook
to Twitter (or vice versa)
• Be authentic
• Try new things with personal accounts first
• Start slow and be selective
• Use images whenever possible
• Know your audience and post accordingly
Know Your Audience
Photo: stijnbokhove
Facebook Insights
Facebook Insights
Your Turn: Find the Flaw
Follow Me
@ColoradoRiverTr
Facebook.com/ColoradoRiverTrail
@pagetx
Sarah PageSenior Economic Development Specialist
512-578-3513
