News Brands Get Social Mandy Jenkins, @mjenkins New Jersey NewsTrain Brands Behaving Badly Find Your Persona Who is my Brand? First Steps What kind of content am I sharing here? Niche or general interest? What is the coverage area? Audience Who is my audience? What do they want? When is my audience online? Overall Strategy Do I break news or wait for links? How much two-way communication? Who am I competing with? Do I re-tweet? Who? Why? Who runs it? Assessing Your Staff Assessing Your Staff Who gets it? Who needs help? Who will teach them? Tweeting Like You Mean It Curation Broadcasting Use your news nose Timing is everything Think like a copyeditor Think before you re-tweet Break News Early Often Facebook Be More Than Just Friends Pages Not Profiles Get Them Talking Sports Politics Heartwarming stories photos Behind the scenes info Hot topics Wording Matters Posed Questions +64% Call to read or take a closer look +37% Personal reflections +25% Clever, catchy tone +18% % more feedback over average Source: Facebook Images Matter Interacting With Users Mandy Jenkins Twitter: @mjenkins ZombieJournalism.com Find these slides at: slideshare.netmandyjenkins
