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Social Media for News Brands

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Tips and trick for establishing and strengthening

Text of Social Media for News Brands

  • News Brands Get Social Mandy Jenkins, @mjenkins New Jersey NewsTrain
  • Brands Behaving Badly
  • Find Your Persona
  • Who is my Brand?
  • First Steps
      • What kind of content am I sharing here?
      • Niche or general interest?
      • What is the coverage area?
  • Audience
      • Who is my audience?
      • What do they want?
      • When is my audience online?
  • Overall Strategy
      • Do I break news or wait for links?
      • How much two-way communication?
      • Who am I competing with?
      • Do I re-tweet? Who? Why?
      • Who runs it?
  • Assessing Your Staff
  • Assessing Your Staff
      • Who gets it?
      • Who needs help?
      • Who will teach them?
  • Tweeting Like You Mean It
      • Curation > Broadcasting
      • Use your news nose
      • Timing is everything
      • Think like a copyeditor
      • Think before you re-tweet
  • Break News Early & Often
  • Facebook Be More Than Just Friends
  • Pages Not Profiles
  • Get Them Talking
      • Sports
      • Politics
      • Heartwarming stories & photos
      • Behind the scenes info
      • Hot topics
  • Wording Matters
      • Posed Questions +64%
      • Call to read or take a closer look +37%
      • Personal reflections +25%
      • Clever, catchy tone +18%
    % more feedback over average Source: Facebook
  • Images Matter
  • Interacting With Users
  • Mandy Jenkins Twitter: @mjenkins ZombieJournalism.com Find these slides at: slideshare.net/mandyjenkins

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