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Presentation in Vancouver on Social Media and why it is important for Non-Profits entitled "Why Social Media is Important and How Non-Profits Can Embrace It"
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WHY SOCIAL MEDIA IS ESSENTIAL AND HOW NON-PROFITS CAN EMBRACE IT
Doug van Spronsenfor Kontent Creative
WHAT IS SOCIAL MEDIA?
WHY BOTHER?
NON-PROFITS +SOCIAL MEDIA
BEING EFFECTIVE
WHAT IS SOCIAL MEDIA?
WHAT IS SOCIAL MEDIA?
TOOLS THAT HELP PEOPLE EVERYWHERE TO CONNECT IN REAL TIME, ENGAGE IN REAL CONVERSATIONS, AND SHARE RELEVANT INFORMATION WITH EACH OTHER
WHAT SOCIAL MEDIA ISNT.
Photo Credit jere.bere12
WHAT SOCIAL MEDIA ISNT.
1.QUICK AND EASY2.YOUR ENTIRE ONLINE STRATEGY3. THE ULTIMATE FUNDRAISING TOOL4. JUST A PROMOTIONAL TOOL
WHAT SOCIAL MEDIA ISNT.
1.QUICK AND EASY2. YOUR ENTIRE ONLINE STRATEGY3. THE ULTIMATE FUNDRAISING TOOL4. JUST A PROMOTIONAL TOOL
MARKETING
ONLINE
SOCIAL MEDIA
TACTICS VS STRATEGY
WHAT SOCIAL MEDIA ISNT.
1.QUICK AND EASY2.YOUR ENTIRE ONLINE STRATEGY3. THE ULTIMATE FUNDRAISING TOOL4. JUST A PROMOTIONAL TOOL
$14,000IN ONE DAY ON TWITTER!”
“@ARMANO RAISED
WHAT SOCIAL MEDIA ISNT.
1.QUICK AND EASY2.YOUR ENTIRE ONLINE STRATEGY3. THE ULTIMATE FUNDRAISING TOOL4. JUST A PROMOTIONAL TOOL
SOCIAL MEDIA IS A CONVERSATION
Photo Credit angelfrits
Photo Credit jontintinjordan
1 WELL, YOU HAVE TO...
2.
4
3
1 YOU HAVE TO...Source: Primal Media
1 YOU HAVE TO...
TWITTER.com
Source: Compete
1 WELL, YOU HAVE TO...
2 FOSTER TRANSPARENCY.
4
3
2 FOSTER TRANSPARENCY.
2 FOSTER TRANSPARENCY.
MARKETING/FUNRAISING
REAL PEOPLE
2 FOSTER TRANSPARENCY.
REAL PEOPLE
REAL CAUSES
1 WELL, YOU HAVE TO...
2 FOSTER TRANSPARENCY.
4
3 GAIN A NEW AUDIENCE.
200 million members
20 million visits/month
76 million visits/month
3 GAIN A NEW AUDIENCE.
1 WELL, YOU HAVE TO...
2 FOSTER TRANSPARENCY.
4
3 GAIN A NEW AUDIENCE.
CONTROL YOUR BRAND
4 CONTROL YOUR BRANDPhoto Credit rxyrolla
4 CONTROL YOUR BRAND
4 CONTROL YOUR BRAND
1.WHAT ARE PEOPLE SAYING?2.REACT QUICKLY3.RESPOND WITH TRANSPARENCY
1. BE CONSISTENT2. BE AUTHENTIC3. BE DEFINED4. BE INTERESTING5. GIVE & TAKE
1. BE CONSISTENT2. BE AUTHENTIC3. BE DEFINED4. BE INTERESTING5. GIVE & TAKE
1. BE CONSISTENT2. BE AUTHENTIC3. BE DEFINEABLE4. BE INTERESTING5. GIVE & TAKE
1. BE CONSISTENT2. BE AUTHENTIC3. BE DEFINED4. BE INTERESTING5. GIVE & TAKE
1. BE CONSISTENT2. BE AUTHENTIC3. BE DEFINED4. BE INTERESTING5. GIVE & TAKE
photo: beautyinmetal
WHAT ARE THE TOOLS?
CONTENT
UTILIZE “ALL” PLATFORMS
AUTOMATE & OPTIMIZE
LEARN THE LANGAUGE
FOUR GREAT RESOURCES
