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Making Social Media Work For Your Business Sarah Rudd

Social Media for Small Businesses

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Page 1: Social Media for Small Businesses

Making Social Media Work For Your Business

Sarah Rudd

Page 2: Social Media for Small Businesses

When you hear the words social media, what do you think?

CONNECTIONS COMMUNICATIONS CONVERSATIONS

Build relationships with target audience and peers

Communicate messages about company

Person of interest with views and experience

In its simplest form social networking is people communicating and having conversations online

Page 3: Social Media for Small Businesses

People power social media not robots!

We trust the views of other people more than adverts or what a company is telling us

People really do sell!

Don’t over think what you are communicating and be something you’re not

Don’t become a robot and auto-message or spam

Page 4: Social Media for Small Businesses

Do you want to: Grow the reputation of your company? Drive traffic to your website and increase search engine optimisation? Connect with your target audience? Be seen as an innovative company? Increase the potential of business? Have an insight into what your competitors are doing?

Can social media work for me?

Do you answer yes to any of the following?

Page 5: Social Media for Small Businesses

Only 16% of small businesses in the UK have Facebook or Twitter accounts

Don’t worry it’s not too late!

Your competitors could be missing out on a very cost-effective form of marketing

Before you start… Aims and objectives Target audience Expect the un-expected

Page 6: Social Media for Small Businesses

DOs Any communication that spins the truth will be

found out, in a world of social media honesty is the only policy

Be transparent - encourage employees

Be creative, it will grab attention

Share thoughts and good news

Make recommendations

Tell people if you liked their service or have been somewhere you enjoyed

Comment and share other peoples good news

Express views on current events

DON’Ts

Don’t do the hard sell

Repeat the same message time after time

Send auto-messages – you will get a reputation

Don’t lose your customer service – respond to negative comments or reviews with respect

Don’t over follow

Publish first, think later

Low level employee in charge or not trained correctly

Prepare for the unexpected

Page 7: Social Media for Small Businesses

The good and the ugly…

Page 8: Social Media for Small Businesses

Objective: Become leading business advice hub

Target audience: Tees Valley businesses

Sector: Business referral organisation

The good and the ugly…

Page 9: Social Media for Small Businesses

The good and the ugly…

Page 10: Social Media for Small Businesses

The good and the ugly…

Page 11: Social Media for Small Businesses

How We Can Connect

2450 ConnectionsNow re-tweet or share

with your network

Page 12: Social Media for Small Businesses

Reality & Virtual WorldsIt is now not possible to promote your business in just one world – you

must consider reality and the virtual environments

Company

Website

Marketing & PR

Networking

Sales

Social Media

Advertising

Page 13: Social Media for Small Businesses

Secrets to Success

Consistent Creative CommittedParticipation Communicate

Don’t burn out! One of the biggest failings of businesses using social media is the fad effect

Don’t become addicted and sign up to every single form of social media – you will burn out

Page 14: Social Media for Small Businesses

Its about conversations and the best communicators start as the best

listeners

Thanks for listening!

Page 15: Social Media for Small Businesses

E [email protected]

T 01642 766527

W graffitipr.co.uk twitter.com/graffiti_pr

facebook.com/pages/Stockton-On-Tees-United-Kingdom/graffiti- pr/114655351884977

uk.linkedin.com/pub/sarah-rudd/20/643/a6

Let’s Connect Sarah Rudd