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Making Social Media Work For Your Business
Sarah Rudd
When you hear the words social media, what do you think?
CONNECTIONS COMMUNICATIONS CONVERSATIONS
Build relationships with target audience and peers
Communicate messages about company
Person of interest with views and experience
In its simplest form social networking is people communicating and having conversations online
People power social media not robots!
We trust the views of other people more than adverts or what a company is telling us
People really do sell!
Don’t over think what you are communicating and be something you’re not
Don’t become a robot and auto-message or spam
Do you want to: Grow the reputation of your company? Drive traffic to your website and increase search engine optimisation? Connect with your target audience? Be seen as an innovative company? Increase the potential of business? Have an insight into what your competitors are doing?
Can social media work for me?
Do you answer yes to any of the following?
Only 16% of small businesses in the UK have Facebook or Twitter accounts
Don’t worry it’s not too late!
Your competitors could be missing out on a very cost-effective form of marketing
Before you start… Aims and objectives Target audience Expect the un-expected
DOs Any communication that spins the truth will be
found out, in a world of social media honesty is the only policy
Be transparent - encourage employees
Be creative, it will grab attention
Share thoughts and good news
Make recommendations
Tell people if you liked their service or have been somewhere you enjoyed
Comment and share other peoples good news
Express views on current events
DON’Ts
Don’t do the hard sell
Repeat the same message time after time
Send auto-messages – you will get a reputation
Don’t lose your customer service – respond to negative comments or reviews with respect
Don’t over follow
Publish first, think later
Low level employee in charge or not trained correctly
Prepare for the unexpected
The good and the ugly…
Objective: Become leading business advice hub
Target audience: Tees Valley businesses
Sector: Business referral organisation
The good and the ugly…
The good and the ugly…
How We Can Connect
2450 ConnectionsNow re-tweet or share
with your network
Reality & Virtual WorldsIt is now not possible to promote your business in just one world – you
must consider reality and the virtual environments
Company
Website
Marketing & PR
Networking
Sales
Social Media
Advertising
Secrets to Success
Consistent Creative CommittedParticipation Communicate
Don’t burn out! One of the biggest failings of businesses using social media is the fad effect
Don’t become addicted and sign up to every single form of social media – you will burn out
Its about conversations and the best communicators start as the best
listeners
Thanks for listening!
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Let’s Connect Sarah Rudd
