1.Social Media and theCarolyn Der Vartanian HealthcareProgram Leader, Blood Watch Clinical Excellence CommissionProfessional: its@carolyndvmore than what youate for breakfast!

2. What is Social Media? 3. Social media is the democratisation ofknowledge and information and transformingreaders from content consumers to contentproducers. It is the shift from a broadcastmechanism, one- to-many, to a many-to-manymodel, rooted in conversations betweenauthors, people and peers. Brian Solis 4. The world as we knew it! Content Consumers EventOBSERVERSRESEARCH JOURNALISTPAPERPEER REVIEWSTORYPUBLICATION PUBLICATIONREADERSHIP READERSHIP 5. Today: Content CreatorsObserverObserverObserver Observer 6. Key Themes SM is changing our habits but not who we are Social Media *represents+ a fundamentalshift in the dynamics of conversationsenabled by new technologies Craig Lefebvre Power of Social Media -Reach and Engagerather than Attract & Join Social doesnt mean what you ate forbreakfast! 7. Busting Myths! Social media limits human interaction. Social media is not for doctors & nurses- weprefer face-to-face. Social media will force me to sit at my desklonger. Social media is for social stuff- not work! I dont need to learn a new technology- emailis enough! 8. BarriersWhat Im not going to talk about today: Risks personal and professional Privacy yours/ours Confidentiality patient-doctor, client-healthcare provider. Resources Royal College of Nursing Australiahttp://www.rcna.org.au/wcm/Images/RCNA_website/Files%20for%20upload%20and%20link/rcna_social_media_guidelines_for_nurses.pdf Australian Medical Association: Guidelines for Health Professionalshttp://ama.com.au/socialmedia 9. How do/can clinicians use Social Media? To treat using social technologies as a means ofproviding direct patient care. To teach - using social technologies as a means ofproviding a credible opinion and review ofbreaking medical news and reports for the public. To learn - using social technologies as a means ofsupporting their own life-long learning providinga learning and decision-making resource based onthe collective knowledge of their own network.Brian McGowan 10. The Mayo Clinic Centre for SocialMedia Launched June 2010 8 staff, 3 campuses, $1mioinvestment, Various channels are used tofeed off each other and enhancethe messages. Internal advisory group: Head ofPR, Medicine, Operations, Headof Nursing, IT and InformationMgtm, social media experts,legal representation. 11. YouTube channel up to 5000 visits a week Over 200,000 followers on Twitter Active Facebook page 53,000 connections Dozens of blogs: Sharing Mayo Clinic, News blog,Mayo Clinic Diet, Alzheimers etc. Hundreds of Podcasts NEW: Mayo specific on-line social network platformfor patients Syndicated radio show re health news Insider (staff) newsletter/blog PLUS: Regular PR, Advertising, Events etc. 12. Using YouTube to Prepare Patients Your first prosthodontics visitYour first prosthodontics visit Link: http://www.youtube.com/watch?v=1eMQPZw9lmA 13. Connecting to Blood in Social Media Twitter Follows (Twitter handles) @BloodManagement @redcrossbloodau @SABM @ASH_hematology @iTransfuse @bloodbankguy @carolyndv @ISBTCO @AABB @SympOncology 14. #Hashtag the glue for linking topicsTwitter Hashtags: #Transfusion #BloodTransfusion #Hematology #Hematologist #Leukemia #Pathology #Pathologist #cryogroup #hemophilia #HemoAM #oncochat #heartsurgery 15. F A C E B O O K 16. Blogs looking outside your circle 17. You Tube searches, channels 18. Social Media for Health CareProfessionals Research Dissemination Education Networking and Collaboration Patient Information & Care Mobile Health (mHealth) 19. Research & Social Media: dissemination,recruitment, meetings. Social media is slowly infiltrating the ivorytower! Knowledge identification: tapping into your networks-what are they reading/ reviewing? Social bookmarking Research dissemination: blogs, tweets, video Recruitment- crowdsourcing e.g. Mayo Clinic SCADlead to research. Open Access peer-reviewed journals e.g.PLoS One ability to make comments, measure of impact Research collaboration Wikis, Google Docs, Drop Boxetc. 20. Social Media & Education SlideShare presentations & feedback You Tube- procedures, grand rounds,information not just viewing video butsharing, commenting, linking... Twitter capacity to support learning, buildon conversations outside of tutorial ormeeting, #ndpph Podcasts listen on the go, when it suitsyou. 21. Networking & Collaboration LinkedIn professional profile, professionalgroups Twitter personal & professional tweeting Conference tweeting additional interaction,networking Blogs- Life in The Fast Lane, Resus.Me, Kevin.MD Wikis, Google.Docs, DropBox (store&share files) Skype (person to person phone/video, screensharing, group conferences); GoToMeeting,WebEx (web conferences, on-line presentations) 22. Patients and Social Media Theyre already there! Talking, posting,sharing, reviewing. Facebook- pages, communities, support groups, publichealth campaigns (MedicineWise & Organ Donation onFB) Blogs- 1000s- disease related, treatment related,alternative-views related- e.g. Anti-vaccine Tweeting about health service providers and the carethey receive every hospital, every service. After-hours connection- particularly useful for mentalhealth services, younger peoples health services Great way to analyse user perceptions what arepeople saying about us? ALSOunderstanding thepatients journey more holistically. 23. Where to next? Tip of the iceberg! Need for multiple channels of communicationand engagement Change the way we think about education,knowledge dissemination, research and patienteducation- beyond the Grand Round! Get active- BE SAFE and Professional! 24. Coming Up! World Sepsis Day TweetUp! When? 13th September. Time: to be announced How? JOIN Twitter Search the Hashtag #Sepsis12& SAVE On the day= join in the conversation via Twitter and use the # in all yourtweets More info : @sepsis_killsor #sepsis or @carolyndv Webinar 3rd October ISQua Knowledge Portal Join on-line at 10:00am on October 3rd. British Columbia Patient Safety & Quality Council Social Media Strategy Follow #HCSMANZ for more info about Social Media in Health